Latest news with #SurgeStone
Forbes
15-04-2025
- Business
- Forbes
Beats Launches Colorful, Tangle-Free Collection Of Charging Cables
New Beats cables Apple's Beats is branching out to a new product category. Their new offering is not a pair of headphones or any other audio device, but charging cables. It's their second accessory product after expanding into the category with smartphone cases last September. According to Beats, the new cables are are built to last and look good doing it. They are available in a variety of color options and in USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning options. The new Beats Cables are designed with a tangle-free woven exterior and reinforced construction to help prevent fraying over time. They come in four shades, including Bolt Black, Surge Stone, Nitro Navy, and Rapid Red. The new Beats Cables are available in the following options: The new cables were designed by Apple engineers and are claimed to have gone through 'thousands of hours of testing.' Each plug is said to be reinforced at common strain ports to prevent fraying. The USB-C to USB-C cable works with Apple and Android devices and offers capabilities like charging (up to 60 watts), syncing, audio, CarPlay, and transferring data (USB 2.0 rates). You can also charge USB-C compatible Beats headphones and speakers while using them. New Beats cables The new collection of Beats cables are available to order starting today through Apple and Beats website and will go on sale starting April 17 in the US. 'From bold colors and packaging to bringing product features to life with the Pill People campaign, we're energizing this category in true Beats fashion,' said Beats CMO Chris Thorne. The 1.5-meter and 20-centimeter cables are priced at $18.99 / 1,900 Indian Rupees for a single cable. On the other hand, the 1.5-meter USBC-C to USB-C and USB-A to USB-C are available in two-packs for $34.99 / 3,500 Indian Rupees.
Forbes
15-04-2025
- Forbes
Apple's Beats Unveils 1st-Ever USB-C Cables In New Colors And Unexpected Sizes
If you think of the brand Beats, you probably see images of headphones with the distinctive b logo. But to add to the range, Beats, owned by Apple, has today announced its first cables. Here's why you should care. Beats is making charging and transfer cables. Apple Sure, charging cables aren't always the product to get the heart racing, but the company came up with something off the beaten path last fall when it released iPhone cases that went on to be highly praised. So, here, there are surprises along the way. First, there are four colors to choose between, with names that suggest the speed (for data transfer or charging) that you might desire: Bolt Black, Surge Stone, Nitro Navy, and Rapid Red. Rapid Red is the signature bright red you've seen on Beats headphones since day one. I Beats USB-C cable in Rapid Red. Apple like Surge Stone with its deftly contrasting logo quietly peeping out at you. The second surprise is the length of the cable. Sometimes you need a full-length cable, but often you don't. So, there's a choice here. The regular length is 1.5 meters, which the footnotes say is 4 feet 11 inches. But there's also an option that's just 8 inches, or 20cm, which is great for connecting your phone to your laptop to charge it, or to connect your iPhone to CarPlay, say. Beats cables come in four colors. Apple Beats, though owned by Apple, has always tended towards being platform-agnostic. So, there are three different kinds of cables: USB-C to USB-C, USB-A to USB-C and USB-C to Lightning. Apple may not be making any devices with Lightning connectors any more, but there are still millions of them out there which need cables. Nitro Navy, also attractive, is only available for the USB-C to USB-C cable and only the 1.5 meter length. And the USB-A to USB-C and USB-C to Lightning cable in Rapid Red is coming later in the year, in the summer. Beats USB-C to Lightning cable in Surge Stone. Apple Everything else is available from today, with a single cable, either length, costing $18.99 (£18.99 in the U.K.) You can also buy a two-pack of 1.5-meter cables for $34.99 (£34.99) in Bold Black only. Though Apple has made colored cables for the Mac, it's strangely unimaginable it would make colorful charging cables of its own. Beats is an effective way to make this happen.
Yahoo
15-04-2025
- Yahoo
Beats Introduces 'Beats Cables' to Its Dynamic Product Portfolio
Available in USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning CULVER CITY, Calif., April 15, 2025--(BUSINESS WIRE)--Beats today announces its first-ever collection of reinforced charging cables in an assortment of lengths and colors. Beats Cables are available to order starting today at in four electric colors—Bolt Black, Surge Stone, Nitro Navy, and Rapid Red—at $18.99 (US) for a single cable and $34.99 (US) for a pack of two.1 Beats Cables are made with a tangle-free woven design for increased durability and to prevent fraying.2 The cables are available in two convenient lengths—1.5 meters3 and 20 centimeters (8 inches)4—for both stationary and portable use. The cables are offered in a variety of configurations: USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning. Power adapters are not included in purchase.5 "Pill People" Campaign To launch Beats into this new category, the iconic "Pill People" return for a comedic spot highlighting the cables' features and uses. Voiced by comedians Ben Marshall, Desi Banks and Megan Stalter, the campaign is available now across Beats' social media channels. Watch the campaign HERE. "From bold colors and packaging to bringing product features to life with the Pill People campaign, we're energizing this category in true Beats fashion," said Beats CMO Chris Thorne. Compatibility and Features USB-C to USB-C works with USB-C Apple and Android devices and is built for charging, syncing, audio, CarPlay, and transferring data. It charges USB-C compatible Beats headphones and speakers while listening to audio or streaming lossless audio. When used with compatible hardware, USB-C to USB-C also supports fast charging up to 60 watts and can transfer data at USB 2.0 rates. For fast, efficient charging, pair the USB-C cable with a USB-C power adapter and conveniently charge compatible devices from a wall outlet. USB-A to USB-C is designed for charging, syncing, CarPlay, and transferring data. Fast charging reaches up to 15 watts on select iPhone and iPad models, and data is transferred at USB 2.0 rates. USB-C to Lightning is compatible with iOS and iPadOS devices that have Lightning ports and supports charging, syncing, and CarPlay—with fast charging on select iPhone and iPad models. Bold Colors Beats Cables come in an array of colors—including Bolt Black, Surge Stone, Nitro Navy, and Rapid Red—and a variety of lengths, including: USB-C to USB-C (1.5 m) in Bolt Black, Surge Stone, Nitro Navy, and Rapid Red. USB-A to USB-C (1.5 m) in Bolt Black, Surge Stone, and Rapid Red.* USB-C to Lightning (1.5 m) in Bolt Black, Surge Stone, and Rapid Red.* USB-C to USB-C (2-pack, 1.5 m) in Bolt Black. USB-A to USB-C (2-pack, 1.5 m) in Bolt Black. USB-C to USB-C (20 cm) in Bolt Black. USB-A to USB-C (20 cm) in Bolt Black. USB-C to Lightning (20 cm) in Bolt Black. * USB-A to USB-C (1.5 m) and USB-C to Lightning (1.5 m) in Rapid Red will be available this summer. Designed with the Environment in Mind Beats' cable packaging is made from 100% plant-based material sourced from recycled fiber and sustainable forests.6 Pricing and Availability Beats cables are available to order starting today for $18.99 (1.5 meters and 20 centimeters) and $34.99 (1.5 meters, two-pack, USB-C to USB-C and USB-A to USB-C) from in the US, with on-shelf beginning Thursday, April 17. Media Images and assets: DOWNLOAD Two-pack of cables available in USB-C to USB-C and USB-A to USB-C (1.5 meters). Beats cables undergo thousands of hours of testing throughout the design and manufacturing process and are reinforced to help prevent fraying. Precise length of 1.5-meter cable is 4 feet, 11 inches. Precise length of .2-meter / 8-inch cable is 7.87 inches. Cable packaging does not include power adapters. Power adapters sold separately. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from our calculations of plastic content and packaging weight. View source version on Contacts Erin ManagoBeats PRemanago@ Alexis JohnsonBeats PRalexis_n_johnson@ Sign in to access your portfolio
