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Suta forays into new categories; doubles production
Suta forays into new categories; doubles production

Time of India

time27-05-2025

  • Business
  • Time of India

Suta forays into new categories; doubles production

The homegrown D2C fashion brand Suta , which started its journey as a saree brand in 2016, is foraying into new categories like menswear , kidswear , and jewellery , and penetrating deeper into womenswear by offering dresses, co-ord sets, and lehengas, Sujata and Taniya Biswas, co-founders of Suta, told ETRetail. Apart from this, the brand is planning to invest Rs 50 lakh to expand its manufacturing unit further. "Earlier, we used to do small capsule collections of various categories, and they used to sell out. So, we thought of building it here," they said. "Over the next 2 months, we are planning to double manufacturing at our Jharkhand unit, which we have recently expanded from 5,000 units per month to 7,000 units per month. From here, we plan to take it to 12,000 units per month," they further added. The brand, which offers 5,000 SKUs, is also scouting for places to open another manufacturing unit. Currently, sarees contribute to 50 per cent of our revenue, 30 per cent comes from blouses, and the remaining 20 per cent is contributed by the new categories. The digital-first brand is also eyeing to expand its offline presence from 16 stores to 26 stores by the end of this financial year. "So far, all our stores are located on high streets; however, going ahead, we plan to open our stores at malls," they asserted. The brand, which runs 2 company-owned and company-operated stores, and for the rest, follows the FOCO model, plans to penetrate deeper into cities where it already has a presence. Currently, an average store of the brand spans across 1,000 - 1,200 and it plans to open stores spanning across 600-700 in the malls. At present, 50 per cent of the revenue comes from its D2C channel, 15 per cent from e-commerce, and the remaining 35 per cent is contributed by the offline channel. "We are hoping offline to start contributing 40-45 per cent by the end of this fiscal year," they stated. The brand, which closed the last fiscal at Rs 75 crore, is planning to close this fiscal with Rs 110 crore. "Currently, we are clocking single-digit EBITDA and plan to end this fiscal with double-digit EBITDA," they concluded.

Suta launches 15th India store in Bengaluru
Suta launches 15th India store in Bengaluru

Fashion Network

time21-05-2025

  • Business
  • Fashion Network

Suta launches 15th India store in Bengaluru

Mumbai-based fashion and lifestyle label Suta has brought its pan-India store total to 15 with the launch of its new outlet in Bengaluru's HSR Layout, located at Health Vectors Private Limited. "What a day Bangalore, what a memory," announced Suta on Facebook, sharing a video of its HSR Layout store opening. "From the very first ribbon cut to the last giggle at checkout! Our 15th store launch was dipped in magic (and madness). The space came alive with dreamy decor, your warm hugs, and the sparkle of home-grown brands coming together." The store is Suta's second in the metro, launching in addition to its address in Indiranagar. With a colourful selection of kurta sets, dresses, blouses, sarees, and lehengas, the store also has segments for menswear and children's wear. Sisters and entrepreneurs Sujata and Tanya Biswas launched Suta in 2016 as a women's ethnic wear brand, designed to cater to modern shoppers. 'Bengaluru has embraced us with open arms," said Sujata and Tanya Biswas, Indian Retailer Bureau reported. "We've built a strong connection with our customers since launching our first store in the city. With this new space, we aim to offer more than just a shopping destination; we want to create a place where people can pause, feel, and fall in love with fabric all over again.'

From skincare to smart tech gifts she won't want to return this Mother's Day (11th May)
From skincare to smart tech gifts she won't want to return this Mother's Day (11th May)

Hans India

time10-05-2025

  • Lifestyle
  • Hans India

From skincare to smart tech gifts she won't want to return this Mother's Day (11th May)

Mother's Day is right around the corner (11th May, mark your calendars!), and if you're still scrambling for the perfect gift, don't worry—we've got you. Whether she's a skincare aficionado, a tech enthusiast, or just in need of some serious pampering, this curated list has something for every kind of mom. Forest Essentials Bahaar Facial Indulgence Gift Set Forest Essentials Bahaar Facial Indulgence Gift Set is a spa-inspired combination of indulgence and Ayurvedic care—just what Mother's Day calls for. With its natural ingredients, upscale packaging, and skin-caring formulas, it provides mothers with a self-indulging self-care experience that's pampering yet intimate. A nice present she will always appreciate. Buy Forest Essentials Bahaar Facial Indulgence Gift Set at MRP 1,995/- Bloom Complete Nutrition Combo The Bloom Complete Nutrition Combo is a gift of wellness that shows you truly care. Designed to aid in balancing hormones, gut health, and immune systems, it's a daily serving of wellness for the moms who do it all. Clean, scientifically-sound, and simple to add to her routine—it's health, carefully wrapped. Get your Bloom Complete Nutrition Combo at MRP 1,347/- Suta Grey Charcoal Colorblock Cotton Saree A Suta cotton saree is not only a gift—it's a hug in fabric. Soft, breathable, and beautifully crafted, these sarees embody comfort and tradition with a contemporary touch. Thoughtful and timeless, they are the ideal Mother's Day gift for mothers who appreciate grace, beauty, and everyday sophistication. Get a saree from the beautifully crafted range from Suta starting at MRP 2,400/- FNP Personalised Women's Classy Gift Set Treat the sophisticated woman in your life on Mother's Day with the FNP Personalised Women's Classy Gift Set. Made from high-quality vegan leather, it contains a wallet, passport cover, keychain, and eyewear case—all of which can be personalized for that special touch. Blending functional use with stylish sophistication, it's a gift she'll be using and adoring. Get the FNP Personalised Women's Classy Gift Set for your mom at just MRP 1,849/- MI Smart Band 5 Mi Band 5 is the ideal Mother's Day gift for active, organized moms. With heart rate monitoring, sleep tracking, and stress management, it's wellness on her wrist. Sleek, affordable, and intelligent—it tracks her health goals while keeping pace with her active lifestyle. Buy the Mi Smart Band 5 at just MRP 2,699/-

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