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Superbikes in India: How millennials are turning high-speed riding into a lifestyle
Superbikes in India: How millennials are turning high-speed riding into a lifestyle

Economic Times

time10-05-2025

  • Automotive
  • Economic Times

Superbikes in India: How millennials are turning high-speed riding into a lifestyle

Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads The story is the same on most weekends. The quiet chill early in the morning is broken by the roar of burning dinosaur juice. Cubic capacities spit fire and turn the wheels for riders in search of peace. India is witnessing a surge in the popularity of high-end as the Indian economy grows, so has the appetite for premium experiences. Riders are increasingly drawn to not just the machines, but the full package — cuttingedge tech, safety and a vibrant riding culture. Among superbikes, models like the Yamaha YZF-R1 BMW S1000RR and Suzuki Hayabusa are all finding fans around the country. Adventure bikes like Triumph Tiger and tourers like Honda Gold Wing bookend the high-end bike to data from Jato Dynamics, Aprilia, BMW, Ducati, Harley-Davidson, Honda, Kawasaki, Suzuki, and Triumph have together sold around 6500 bikes that cost upwards of `10 lakh since 2023. Motorcycle manufacturers have responded to demand with more accessible models and upgrade paths that let enthusiasts evolve from casual riders to high-performance explorers. Local assembly and innovation in electric and hybrid superbikes should drive further speed and engineering, high-end machines have become a symbol of lifestyle and community. From nippy weekend group rides to leisurely cross-country road trips, the culture around biking has deepened. Destinations like Leh, Spiti, Tawang, the western ghats, Wayanad and coastal routes of Tamil Nadu and Goa have become pilgrimages for these modern rise of riding schools, track days and official biking clubs has given structure to the culture. These events build skills, strengthen bonds and help riders experience their machines to the fullest. More importantly, they are making superbiking a shared are investing in this growing culture. Ducati, for example, highlights its Ducati Riding Experience (DRE) events and has seven active Ducati Official Clubs (DOCs) across India, with more on the way in Chennai and Kochi. 'These rides are not just leisure; they reflect the spirit of our brand and strengthen community advocacy,' says Bipul Chandra, MD, Ducati Motorrad India is equally committed, planning over 72 rides in 2024 through its Weekend Escapes and BMW Safaris. 'We're not just selling motorcycles — we're creating unforgettable journeys,' says Vikram Pawah, president and CEO, BMW Group a result of all of this, India's superbike accessories market is witnessing a surge, with motorcycle enthusiasts seeking enhanced safety, perfor mance and personalisation, says Vivek Jaising, founding partner, Performance Racing, a leading accessories major. Brands are also introducing high-quality riding gear tailored to Indian consumers, Jaising points dream ride for every adventurous biker, passing through high altitude regions of Baralacha La and Tanglang La, with scenic views of the Beas river and Suraj Tal.• Distance: 474 kms approx• Estimated riding time: 2 days• Suggested route: Manali › Rohtang Pass › Keylong › Jispa › Baralacha La › Sarchu › Pang › LehOn this route, bikers can explore the surreal landscapes of the Rann of Kutch — a vast salt marsh in Gujarat — and Modhera Sun Temple, a 10th-century architectural marvel.• Distance: 400-450 kms approx• Estimated riding time: 7-9 hours• Suggested route: Ahmedabad› Viramgam › Maliya › Bhachau › Bhuj-Dhordo (Rann of Kutch)Lush valleys, misty Kanchenjunga mountains, and vibrant culture all come together to make this one of the most beautiful routes.• Distance: 97-125 kms approx• Estimated riding time: 3-5 hours• Suggested route: Via Teesta Bazar or via Lamahatta, a slightly longer but scenic along the Bay of Bengal with glimpses of the sea almost the entire way, lined by coconut groves, fishing villages and backwaters make this an ideal biking route on a weekend.• Distance: 155 kms via East Coast Road (ECR)• Estimated riding time: 3.5-4 hours• Suggested Route: Chennai › Mahabalipuram › Kalpakkam › Pondicherry via East Coast RoadOne of South India's most picturesque routes, offering a blend of smooth highways, dense forests and the famous 36 hairpin bends.• Distance: 270-300 kms approx• Estimated riding time: 6-8 hours• Suggested route: Bangalore › Mysore › Gundlupet › Bandipur › Mudumalai › Masinagudi › OotyA motorcycle journey across the deserts of Rajasthan and its different landscapes, cultural richness with stops at Ajmer Sharif Dargah and Mehrangarh Fort.• Distance: 652 kms approx via NH48 and NH62• Estimated riding time: Around 10.5-11 hours• Suggested route: Jaipur › Kishangarh › Ajmer › Beawar › Pali › Jodhpur › Phalodi › JaisalmerThe drive from Delhi to Jim Corbett National Park and Nainital is a blend of winding hill roads and immense scenic beauty.• Distance: 245-290 kms approx• Estimated riding time: 5.5-7 hours• Route 1: Via NH9 (Delhi › Gajraula › Moradabad › Kashipur › Ramnagar) is the fastest and most popular route.• Route 2: Via NH9 and NH121 (Delhi › Hapur › Garhmukteshwar › Amroha › Moradabad › Kashipur › Ramnagar) is slightly longer, but you get a mix of heritage sites and scenic to the Jim Corbett route, this one has plenty of twisty turns.• Distance: 300 kms approx• Estimated riding time: 6-7 hours• Suggested route: Delhi › Hapur › Garhmukteshwar › Moradabad › Rampur › Bhimtal › Nainital

Superbikes in India: How millennials are turning high-speed riding into a lifestyle
Superbikes in India: How millennials are turning high-speed riding into a lifestyle

Time of India

time10-05-2025

  • Automotive
  • Time of India

Superbikes in India: How millennials are turning high-speed riding into a lifestyle

Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel The story is the same on most weekends. The quiet chill early in the morning is broken by the roar of burning dinosaur juice. Cubic capacities spit fire and turn the wheels for riders in search of peace. India is witnessing a surge in the popularity of high-end as the Indian economy grows, so has the appetite for premium experiences. Riders are increasingly drawn to not just the machines, but the full package — cuttingedge tech, safety and a vibrant riding culture. Among superbikes, models like the Yamaha YZF-R1 BMW S1000RR and Suzuki Hayabusa are all finding fans around the country. Adventure bikes like Triumph Tiger and tourers like Honda Gold Wing bookend the high-end bike to data from Jato Dynamics, Aprilia, BMW, Ducati, Harley-Davidson, Honda, Kawasaki, Suzuki, and Triumph have together sold around 6500 bikes that cost upwards of `10 lakh since 2023. Motorcycle manufacturers have responded to demand with more accessible models and upgrade paths that let enthusiasts evolve from casual riders to high-performance explorers. Local assembly and innovation in electric and hybrid superbikes should drive further speed and engineering, high-end machines have become a symbol of lifestyle and community. From nippy weekend group rides to leisurely cross-country road trips, the culture around biking has deepened. Destinations like Leh, Spiti, Tawang, the western ghats, Wayanad and coastal routes of Tamil Nadu and Goa have become pilgrimages for these modern rise of riding schools, track days and official biking clubs has given structure to the culture. These events build skills, strengthen bonds and help riders experience their machines to the fullest. More importantly, they are making superbiking a shared are investing in this growing culture. Ducati, for example, highlights its Ducati Riding Experience (DRE) events and has seven active Ducati Official Clubs (DOCs) across India, with more on the way in Chennai and Kochi. 'These rides are not just leisure; they reflect the spirit of our brand and strengthen community advocacy,' says Bipul Chandra, MD, Ducati Motorrad India is equally committed, planning over 72 rides in 2024 through its Weekend Escapes and BMW Safaris. 'We're not just selling motorcycles — we're creating unforgettable journeys,' says Vikram Pawah, president and CEO, BMW Group a result of all of this, India's superbike accessories market is witnessing a surge, with motorcycle enthusiasts seeking enhanced safety, perfor mance and personalisation, says Vivek Jaising, founding partner, Performance Racing, a leading accessories major. Brands are also introducing high-quality riding gear tailored to Indian consumers, Jaising points dream ride for every adventurous biker, passing through high altitude regions of Baralacha La and Tanglang La, with scenic views of the Beas river and Suraj Tal.• Distance: 474 kms approx• Estimated riding time: 2 days• Suggested route: Manali › Rohtang Pass › Keylong › Jispa › Baralacha La › Sarchu › Pang › LehOn this route, bikers can explore the surreal landscapes of the Rann of Kutch — a vast salt marsh in Gujarat — and Modhera Sun Temple, a 10th-century architectural marvel.• Distance: 400-450 kms approx• Estimated riding time: 7-9 hours• Suggested route: Ahmedabad› Viramgam › Maliya › Bhachau › Bhuj-Dhordo (Rann of Kutch)Lush valleys, misty Kanchenjunga mountains, and vibrant culture all come together to make this one of the most beautiful routes.• Distance: 97-125 kms approx• Estimated riding time: 3-5 hours• Suggested route: Via Teesta Bazar or via Lamahatta, a slightly longer but scenic along the Bay of Bengal with glimpses of the sea almost the entire way, lined by coconut groves, fishing villages and backwaters make this an ideal biking route on a weekend.• Distance: 155 kms via East Coast Road (ECR)• Estimated riding time: 3.5-4 hours• Suggested Route: Chennai › Mahabalipuram › Kalpakkam › Pondicherry via East Coast RoadOne of South India's most picturesque routes, offering a blend of smooth highways, dense forests and the famous 36 hairpin bends.• Distance: 270-300 kms approx• Estimated riding time: 6-8 hours• Suggested route: Bangalore › Mysore › Gundlupet › Bandipur › Mudumalai › Masinagudi › OotyA motorcycle journey across the deserts of Rajasthan and its different landscapes, cultural richness with stops at Ajmer Sharif Dargah and Mehrangarh Fort.• Distance: 652 kms approx via NH48 and NH62• Estimated riding time: Around 10.5-11 hours• Suggested route: Jaipur › Kishangarh › Ajmer › Beawar › Pali › Jodhpur › Phalodi › JaisalmerThe drive from Delhi to Jim Corbett National Park and Nainital is a blend of winding hill roads and immense scenic beauty.• Distance: 245-290 kms approx• Estimated riding time: 5.5-7 hours• Route 1: Via NH9 (Delhi › Gajraula › Moradabad › Kashipur › Ramnagar) is the fastest and most popular route.• Route 2: Via NH9 and NH121 (Delhi › Hapur › Garhmukteshwar › Amroha › Moradabad › Kashipur › Ramnagar) is slightly longer, but you get a mix of heritage sites and scenic to the Jim Corbett route, this one has plenty of twisty turns.• Distance: 300 kms approx• Estimated riding time: 6-7 hours• Suggested route: Delhi › Hapur › Garhmukteshwar › Moradabad › Rampur › Bhimtal › Nainital

Jasminder Singh aka JS Films
Jasminder Singh aka JS Films

Time of India

time09-05-2025

  • Entertainment
  • Time of India

Jasminder Singh aka JS Films

Jasminder Singh, transitioned from a graphic designer to a motovlogger in 2016 after a transformative trip to Ladakh, where he was inspired by fellow motovlogger Mumbaiker Nikhil. Starting with recording his weekend rides, he launched his YouTube channel, JS Films, which now has over 3 .5 million subscribers, featuring bike reviews, road trips, and lifestyle content. Operation Sindoor Operation Sindoor: 'India won't give face-saving exit to Pak army chief Asim Munir' IPL 2025: BCCI suspends IPL 2025 amid India-Pakistan tensions India-Pakistan tensions: What's closed, emergency protocols & more Jasminder gained widespread recognition in 2021 for his 8,500 km solo ride from Kanyakumari to Udhampur on his Suzuki Hayabusa. Featured in publications like YourStory and IWMBuzz as one of India's top automotive influencers, he is the proud recipient of India's first 2021 Kawasaki ZX10R.

Suzuki Motorcycle India Registers 14 Percent Sales Growth In April 2025
Suzuki Motorcycle India Registers 14 Percent Sales Growth In April 2025

NDTV

time01-05-2025

  • Automotive
  • NDTV

Suzuki Motorcycle India Registers 14 Percent Sales Growth In April 2025

Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the Indian two-wheeler manufacturing arm of the Suzuki Motor Corporation, has announced its sales numbers for April 2025. Based on the recently released data, the manufacturer has registered a growth of 14 per cent year-on-year sales growth with a total sales of 1,12,948 units, which is a significant increase compared to 99,377 units sold in April 2024. Domestic sales totaled 95,214 units, showing an 8 percent increase from the 88,067 units sold in the same month last year. At the same time, exports experienced a 57 percent rise, hitting 17,734 units compared to 11,310 units in April 2024. Also Read: TVS Motor Records 16% Sales Growth in April 2025 Commenting on the monthly performance, Deepak Mutreja, Vice President – Sales & Marketing, Suzuki Motorcycle India Pvt. Ltd., said, 'This positive start to the year fills us with gratitude. Each unit sold represents the beginning of a new journey with our customers and we are thankful to be a part of it. We will continue to work sincerely to meet the evolving expectations of our customers and contribute positively to their journey with us.' April witnessed several key developments for the company. SMIPL introduced the 2025 version of the OBD-2B compliant Suzuki Hayabusa in three new dual-tone color variants. To improve digital accessibility, Suzuki products became available for online reservations through Flipkart in eight states across India. Further enhancing the brand's visibility, the Suzuki Access scooter was recognized in the India Book of Records for completing the fastest journey from Kuttanad, the lowest point in India, to Komic, the country's highest village.

Meet actor whose first salary was Rs 75, second was Rs 750, did debut film for Rs…, today has a net worth of Rs 29000000000, not Shah Rukh Khan, Rajinikanth, he is…
Meet actor whose first salary was Rs 75, second was Rs 750, did debut film for Rs…, today has a net worth of Rs 29000000000, not Shah Rukh Khan, Rajinikanth, he is…

India.com

time30-04-2025

  • Automotive
  • India.com

Meet actor whose first salary was Rs 75, second was Rs 750, did debut film for Rs…, today has a net worth of Rs 29000000000, not Shah Rukh Khan, Rajinikanth, he is…

Everyone has a different story in the film industry. Some get success after struggle, and some reach heights with their first film itself. Today, we are talking about one such star who has ruled Bollywood for three decades. Not only this, you may be shocked to hear his net worth. If we talk about the first earning of this 59-year-old 'Most Eligible Bachelor', it was just Rs 7,5 and as his second salary, he earned Rs 750. In an interview, 'Sikander of Bollywood' himself told about this. Today, his net worth is Rs 2900 crore. You have guessed it right, we are talking about Bollywood's Bhaijaan, Salman Khan. Salman had said in an interview in the year 2017, 'My first salary was about 75 rupees. I was dancing in the background in some shows at the Taj Hotel. A friend of mine had gone there and took me along. However, I refused to do this, and I did it only for entertainment. He further added, 'After that, I got Rs 750 for Campa Cola and then it remained Rs 1,500 for the longest time… then I was paid Rs 31,000 for 'Maine Pyar Kiya', which was later increased to Rs 75,000.' xAccording to Forbes India, Salman Khan's estimated net worth is Rs 2900 crore. OTT play shows that the actor charges Rs 100 to 150 crore per film project. Apart from this, several brand endorsements and his successful innings as Bigg Boss show host add to his brand and net worth. According to reports, Salman Khan owns several luxury cars, including BMW, Audi, Mercedes-Benz and Range Rover. He also owns a bulletproof Nissan Patrol and a Suzuki Hayabusa motorcycle. Apart from his successful acting career, he also works for humanitarian causes through his charity, 'Being Human Foundation' since 2007. Salman began his acting career with a supporting role in Biwi Ho To Aisi (1988), followed by a lead role in Sooraj Barjatya's Maine Pyar Kiya (1989), for which he was awarded a Filmfare Award.

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