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Swiggy Shuts Down Genie to Focus on Core Services
Swiggy Shuts Down Genie to Focus on Core Services

Entrepreneur

time06-05-2025

  • Business
  • Entrepreneur

Swiggy Shuts Down Genie to Focus on Core Services

Launched in April 2020, Swiggy Genie allowed users to send packages or pick up items within the city, competing with services like Uber Package, Porter, and Rapido. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Food and grocery delivery platform Swiggy has shut down Swiggy Genie, its hyperlocal delivery service, as it shifts focus to its main offerings—food delivery and quick commerce. According to a report by Moneycontrol, the company has decided to discontinue Genie, which had been unavailable in major cities for some time. Launched in April 2020, Swiggy Genie allowed users to send packages or pick up items within the city, competing with services like Uber Package, Porter, and Rapido. The service was operating in over 60 cities but never became a major revenue driver for Swiggy. "Genie was more of a side business, and with growing competition in quick commerce, we're now doubling down on Instamart," said a Swiggy spokesperson. Manoj Muthu Kumar, who was overseeing Genie as a Vice President at Swiggy, will now focus on other verticals within the company. The move mirrors the challenges faced by other players in the segment, including Dunzo, which had earlier scaled down operations significantly. Their retreat has opened the door for competitors like Uber and Rapido to expand their hyperlocal services. With the quick commerce space heating up—thanks to aggressive growth from Blinkit and Zepto—Swiggy is realigning its priorities to capture more market share in this space. Earlier this month, Inc42 had reported that Swiggy Genie was suspended, and now Moneycontrol confirms the service has been fully shut down.

‘Genie's lamp cooling off for a bit': Swiggy suspends pick-up and drop service across Delhi-NCR, Mumbai, more cities
‘Genie's lamp cooling off for a bit': Swiggy suspends pick-up and drop service across Delhi-NCR, Mumbai, more cities

Mint

time05-05-2025

  • Business
  • Mint

‘Genie's lamp cooling off for a bit': Swiggy suspends pick-up and drop service across Delhi-NCR, Mumbai, more cities

Swiggy has suspended its door-to-door pick-up and drop service Genie across different cities in India, saying that it is taking a 'little break' and implying that the suspension is temporary. Swiggy Genie operates in 70 cities across India, most of which saw an unavailability of the services as the option could not be found on the apps. Users were unable to access the services in Delhi-NCR, Mumbai, Pune, Bengaluru, Kolkata and more. In some locations, where the option was still available, a message saying 'temporarily unavailable' appeared on the screen. There is no indication when the services will be back online. The development comes days after Swiggy ramped up its 10-minute food delivery service 'Bolt'. Livemint has reached out to a spokesperson for Swiggy regarding the details of the development. This article will be updated once we receive an official statement from the company. While there has been no official comment from Swiggy, its social media handles have confirmed about the suspension of Genie services. 'Genie is currently shut due to operational constraints,' it said, replying to an inquiry about the unavailability of the service. Another user shared a screenshot that shows Genie services were unavailable to him. 'Ah, the Genie's currently taking a little break from granting wishes, Suhas! But worry not, we do hear your wishes loud and clear. While there's no concrete timeline for Genie's return just yet, our team is working hard behind the scenes to bring it back as soon as possible. We'll be sure to keep you posted the moment it's back in action,' Swiggy said on X. 'The Genie's lamp is just cooling off for a bit. While we are unable to provide any concrete info on the same, please sit tight, we'll keep you posted,' it told another user. Swiggy on Friday said its 10-minute food delivery service 'Bolt', which was launched in October last year, is now operational in more than 500 cities across the country. Presently, at least one in every 10 food delivery orders delivered by Swiggy are delivered using the 'Bolt' service. The offering is now available in over 500 cities across India. 'Bolt' focuses on restaurants in a 2-km radius of the customer and dishes with minimal preparation time. First Published: 5 May 2025, 11:15 PM IST

App-based aggregator's doorstep-to-doorstep delivery service goes offline in Kol, other cities
App-based aggregator's doorstep-to-doorstep delivery service goes offline in Kol, other cities

Time of India

time04-05-2025

  • Business
  • Time of India

App-based aggregator's doorstep-to-doorstep delivery service goes offline in Kol, other cities

Kolkata: App-based food aggregator Swiggy has suspended its pick-up and drop-off service, Genie, in Kolkata, similar to some other metro cities, for now. Several residents of the city, who used the service frequently, discovered on Sunday that it was no longer available on the app. Upon contacting the customer care, they learned about the closure of the service, which resulted from the aggregator's challenges in hiring and retaining delivery partners. Prakhar Lodha, a class XII student of South Point High School, relied on the service for the exchange of books and class notes with his friends. "This morning, I opened the app while trying to send a book to my friend. I learned that the service was unavailable. The customer care personnel I called informed me that the aggregator suspended the service temporarily due to operational issues. Apart from books or class notes, I also sent birthday cakes to my friends using this service. Now I shall have to avail myself of the similar service provided by Uber and a few other e-commerce platforms." TOI reached out to a spokesperson of Swiggy, who confirmed that the service was suspended in the city since Saturday, and its resumption was uncertain. The service used to run in more than 70 cities. The aggregator has posted on social media: "Genie is currently taking a little break... While there is no concrete timeline for Genie's return just yet, our team is working hard behind the scenes to bring it back as soon as possible." Doctor Sudipto Narayan Roy, MD of Powell Group, used to dispatch medicines to patients with the help of this service. "Swiggy Genie was our silent helper. With its exit from Kolkata, we are juggling with delivery headaches. It is not a crisis but a convenience lost," he said. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Sulawesi Selatan: AI guru Andrew Ng recommends: Read These 5 Books And Turn Your Life Aroun... Blinkist: Andrew Ng's Reading List Undo In the past, several consumers across the country raised issues like communication gaps and the disappearance of items by delivery partners. In Jan this year, actress Swastika Mukherjee raised concerns over Swiggy Genie's reliability as she reported that a Swiggy delivery boy stole two tickets for an India vs England cricket match at Eden Gardens. Abhishek Paul, an employee of a private real estate firm, has been using the service regularly since the pandemic-induced lockdown in the city. He said, "Recently, I used Genie three times to send important documents to an office, but I noticed they had timing issues and communication gaps." Users like Jadavpur's Sreeranjani Banerjee were hoping for its relaunch soon.

Swiggy pauses its hyperlocal delivery service Genie in major cities, company says '...taking a little break from granting wishes'
Swiggy pauses its hyperlocal delivery service Genie in major cities, company says '...taking a little break from granting wishes'

Time of India

time04-05-2025

  • Business
  • Time of India

Swiggy pauses its hyperlocal delivery service Genie in major cities, company says '...taking a little break from granting wishes'

Swiggy has suspended its pickup-and-drop service , 'Swiggy Genie,' in most cities across India. The service, which previously operated in nearly 70 cities, is currently not visible on the Swiggy app in major regions including Bengaluru, Mumbai, and Delhi NCR, a report claims. In some locations where the service is still reportedly appearing in the app, it shows a message stating it is 'temporarily unavailable.' We at the TOI Tech desk confirmed the service was not accessible in Noida either. While the company has not made an official statement, it remains unclear whether the suspension applies to all cities where Swiggy Genie was operational. However, to customers inquiring about the same on the social media platform X (earlier Twitter), the company confirmed that the service has been suspended temporarily. What Swiggy said to customers about suspending the Genie service Responding to a post on X about the removal of Swiggy Genie from the app, Swiggy said: 'Genie is currently shut due to operational constraints.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Click Here To Read More - micro segmentation software Expertinspector Click Here Undo Replying to X user who shared a screenshot of the app showing the Genie service being unavailable, the company wrote: 'Ah, the Genie's currently taking a little break from granting wishes, Suhas! But worry not, we do hear your wishes loud and clear. While there's no concrete timeline for Genie's return just yet, our team is working hard behind the scenes to bring it back as soon as possible. We'll be sure to keep you posted the moment it's back in action!' 'The Genie's lamp is just cooling off for a bit. While we are unable to provide any concrete info on the same, please sit tight, we'll keep you posted,' Swiggy said when a third customer inquired about Genie. 'Hey there! Yes, Swiggy Genie is currently paused in Pune, which is why the button has been removed from the app. We get how useful the service was, and we're genuinely sorry for the inconvenience. There's no official timeline for its return just yet, but rest assured—we'll let you know the moment the magic is back. 🧞‍♂️✨Thanks for hanging in there!' the company wrote, replying to a fourth user. Swiggy Genie, the hyperlocal delivery service launched in April 2020, had expanded to nearly 70 cities but has now been suspended again. This isn't the first time Swiggy has temporarily halted the service. The company paused the service in 2022 in cities like Mumbai, Bengaluru, and Hyderabad due to rising demand for its food delivery and Instamart services. The latest suspension comes after Swiggy announced the expansion of its 10-minute delivery service, Bolt, to over 500 cities.

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