3 days ago
Sydney Sweeney's New Soap Collab Includes a Unique Ingredient: Her Actual Bathwater.
Sydney Sweeney's New Soap Collab Includes a Unique Ingredient: Her Actual Bathwater. originally appeared on L.A. Mag.
Sydney Sweeney is collaborating with men's soap company Dr. Squatch Soap Co. for a limited edition soap made with a special and highly requested ingredient: her own bath is the face of the new bar 'Sydney's Bathwater Bliss,' a soap described by Dr. Squatch as a "perfect combination of the two best places on the planet: The outdoors and Sydney Sweeney's bathtub." With notes of pine, Douglas fir, earthy moss, and a touch of Sydney Sweeney Bathwater–actually listed in the ingredients–the soap will be available starting at 12pm on June 6, selling only 5,000 units at $8 a bar. 'You kept asking about my bathwater after the @drsquatch ad… so we kept it,' Sweeney wrote on an Instagram post referencing a past advertisement she had done with Dr. Squatch. 'Introducing Sydney's Bathwater Bliss! A very real, very limited-edition soap made with my actual bathwater.'
Dr. Squatch also shared some of their many fan mail requests for extra Sweeney bathwater on Instagram, including requests to use the bathwater to water bonsai trees, for eye drops, and to review the taste. 'When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,' Sweeney said in an NBC release. 'We thrive on ideas that make you laugh,' said John Ludeke, the senior vice president of global marketing for Dr. Squatch, in a company news release. He hopes that the soap can be seen in a positive light, with increased conversations about male hygiene and cleanliness. There is a lot of disbelief surrounding the product. Reactions on social media are skewed, with some users criticizing Sweeney's hypocrisy in terms of her being sexualized by men, and other users supporting the product's ability to get men to shower. Despite the controversy, Sweeney is calling the soap 'weird in the best way' and an 'unforgettable' product. The irony of the product is evident: men who are grossly begging for Sweeney's bathwater definitely need to be cleaned.
This story was originally reported by L.A. Mag on Jun 2, 2025, where it first appeared.
