21-05-2025
Performance Plus Motors launches VOYAH in the UAE, ushering a new era of premium electric mobility - Middle East Business News and Information
In a strategic move aligned with the UAE's drive toward sustainable innovation and zero-emission mobility, Performance Plus Motors, a subsidiary of Abu Dhabi Motors, today announced the official launch of VOYAH in the UAE.
The partnership makes Performance Plus Motors the exclusive distributor of VOYAH in the United Arab Emirates, introducing two premium models, the VOYAH FREE and the VOYAH DREAM, to the region's discerning drivers.
VOYAH, a premium new energy vehicle (NEV) brand backed by Dongfeng Motor Corporation, has quickly become a rising force in China's electric mobility revolution. Its UAE entry reflects a bold expansion strategy focused on high-growth markets aligned with national sustainability goals, such as the UAE's Net Zero by 2050 and UAE Centennial 2071.
Syed Faiz Karim, CEO, Abu Dhabi Motors, said: 'At Performance Plus Motors, a subsidiary of Abu Dhabi Motors we are proud to partner with VOYAH and bring the next generation of electric luxury to the UAE. As the region accelerates its transition to clean energy, VOYAH's intelligent, high-performance vehicles offer not only sustainable alternatives but an elevated driving experience.'
The newly launched VOYAH DREAM, the brand's flagship electric luxury SUV, sets a new benchmark in intelligent mobility. With a robust aluminium chassis, four-wheel drive, air suspension, and an impressive CLTC range of up to 1,231 km, it combines executive comfort with high performance. Its spacious, meticulously designed interior makes it a standout choice for families and business travellers alike. VOYAH DREAM caters to those who seek a blend of performance, elegance, and sustainability.
Joining it is the VOYAH FREE, a performance-level electric SUV that blends refined European styling with advanced technology. Designed to meet regional preferences and regulations, the VOYAH FREE+ features a HarmonyOS-powered cockpit, next-gen intelligent driving systems, and over 1,000 enhancements, including 136 safety upgrades, making it a truly future-ready vehicle.
Both models reflect VOYAH's brand philosophy of being 'light, quiet, and elegant,' while supporting the UAE's push for low-carbon, high-tech transport alternatives.
VOYAH's journey from China to Europe, where it's already seen 205% YoY growth in markets like Norway and Denmark, now continues in the Middle East, with the UAE as a strategic hub. The brand's 'global platform + localized adaptation' approach ensures that its vehicles are perfectly tailored to the region's lifestyle and climate.
