Latest news with #TBS&YOU
CairoScene
29-04-2025
- Business
- CairoScene
TBS Welcomes ‘Million Pound Menu' Star Panzini to Its Menu
TBS and Million Pound Menu alumnus Osama Abou El Seoud team up to bring Italian street food startup Panzini to TBS. Apr 29, 2025 'Million Pound Menu' gave audiences a front-row seat to the next generation of culinary talent—and now one of its standout stars is making waves in Egypt. After impressing on the show, Osama Abou El Seoud's Italian street food startup, Panzini, caught the attention of Sameh El Sadat, co-founder of TBS and a seasoned investor. Through TBS&YOU, TBS's platform for food entrepreneurship, Panzini is now officially available at TBS stores, offering a fresh take on Italian panzerotti and quick bites. Instead of a traditional investment, the collaboration gives Panzini immediate access to select TBS stores, providing a launchpad to grow the brand and reach new audiences. The partnership with Panzini goes beyond just adding a new menu item. Its quick, handheld Italian bites fit naturally with the TBS style—easy to grab, hard to resist. By plugging straight into TBS's existing network and operations, Panzini gets a head start without the heavy costs of rent, labour, or logistics, making it a smart win for both sides. The collaboration was officially launched on April 23rd with a special event, featuring tastings of Panzini's signature items and a live acoustic set by rising singer Tasneem El Aidy. Panzini is now available in TBS branches across Mivida, Golf Central, and Square 1.
CairoScene
06-02-2025
- Business
- CairoScene
TBS&YOU Programme to Give the Spotlight to Emerging Local Businesses
TBS will collaborate with unique, local businesses through the new TBS&YOU programme. Feb 06, 2025 TBS has launched its new TBS&YOU platform, through which the Egyptian bakery chain will partner with emerging, local businesses, giving them the spotlight they need. It's a win-win situation: TBS refreshes menus across its branches with unique, locally sourced products, while emerging businesses get the opportunity to showcase their products across Egypt. Last weekend saw the start of a collaboration between TBS and health and wellness brand Well B, with Well B products now available across the six TBS branches. As well as actively searching for rising talents, TBS encourages local business owners who think their brand fits the brief to get involved and reach out through an online application portal, which will launch soon. This partnership between Well B and TBS will be the first of many, leaving us to wonder - what new additions could we expect to see on TBS shelves over the next few months…?
