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Time of India

Arunachal bags award for tobacco-free youth campaign

1 2 Itanagar: Arunachal Pradesh has been recognised as the best performing state under the smaller states category for its outstanding implementation of the Tobacco-Free Youth Campaign (TFYC) 2.0, an initiative of the Union health and family welfare ministry. The award was conferred by ministry's additional secretary V Hekali Zhimomi and director of drug and general disease (electronic medical record) L Swasti Charan and was received by National Tobacco Control Programme (NTCP) in-charge state programme officer Hatobin Mai and NTCP state consultant Karpa Marde from Arunachal Pradesh. Conducted from Sept 23 to Nov 24 last year, the campaign aimed at creating mass awareness among the youth about the dangers of tobacco use, encouraging cessation and shielding them from the manipulative strategies of the tobacco industry. The campaign also promoted the establishment of tobacco-free educational institutions and empowered rural communities through public engagement and stronger law enforcement. The campaign was successfully implemented across all 26 NTCP districts, including Aalo, Bomdila, Daporijo, Itanagar Capital Region, Pasighat, Roing, Seppa, Tezu, Yupia, Yingkiong, and Ziro among others. Under TFYC 2.0, the state recorded remarkable achievements: 2,250 IEC activities were conducted, along with 851 village-level awareness campaigns. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like One of the Most Successful Investors of All Time, Warren Buffett, Recommends: 5 Books for Turning... Blinkist: Warren Buffett's Reading List Click Here Undo A total of 279 gram panchayats passed resolutions declaring their jurisdictions tobacco-free, while 404 villages were officially declared tobacco-free. Additionally, 2,120 educational institutions achieved tobacco-free status under the the Tobacco Free Educational Institutions (ToFEI) guidelines, and 3,356 institutions were covered through awareness drives by the district tobacco control cells.