6 days ago
Meghan Markle WILL release new products this month hours after podcast where she admitted it would be ‘annoying'
MEGHAN Markle has done a U-turn on saying she would 'pause' her As Ever products - and will release a new batch soon.
Taking to
Instagram
, the Duchess of
Sussex
, 43, said
8
Meghan Markle has announced that As Ever will be restocked this month
Credit: Netflix
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Her As Ever products, including £11 jam and £22 honey - sold out in April
Credit: instagram
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The range has been in tandem with her With Love, Meghan show on Netflix
Credit: As Ever
A post on the As Ever page last night read: 'To all who've been wondering and waiting, thank you!
'Your favorites are returning, plus a few NEW things we can't wait to show you. Coming this excited!'
This could include a return of Meghan's £22 honey and £11 jam - which
Shoppers rushed to nab £9 teas, including lemon ginger, peppermint and hibiscus, which sold out alongside £12 flower sprinkles - promoted in endless shots throughout her Netflix show
More on Meghan Markle
However, the
news
of the second As Ever drop comes after Meghan said she had decided to
She chatted about
The Duchess of Sussex said she wants to wait until it is "completely stable and we have everything we need", so as to not annoy customers.
She said that the "scarcity mentality at the beginning might be a hook for people", comparing it to "a sneaker drop".
Most read in Royals
But she feared it might be "annoying" for customers, adding: "I don't want you to eat that jam once every six months. I want that to be on your shelf all the time."
Meghan's jam range is so out of touch – Netflix just wants its £100m back
Meghan - who shared a
"Yes, amazing, great news. Then what do you do? And then you say 'Ok, we planned as best as we could.
'Are we going to replenish and sell out again in an hour? Or is that annoying as a customer?
"I'm looking at it saying 'Just pause. That happened.
'Let's wait until we are completely stable and we have everything we need'."
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Meghan's raspberry spread is £11
Credit:
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Meghan's As Ever food products were sold out within half an hour
Credit: As Ever
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Meghan's crepe mix will set you back £11
Credit: As Ever
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The shortbread cookie mix is also £11
Credit: As Ever
This comes as Meghan's Netflix series has been
The first season saw Meghan making guest baskets, beeswax candles, and a single skillet spaghetti, filmed at a farmhouse near her
Despite any criticism, Netflix CEO Ted Sarandos is said to be in full support of the Duchess of Sussex.
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Meghan shared a rare photo of Princess Lilibet for her fourth birthday
Credit: Instagram/Meghan
A source told MailOnline: "What people do not understand about the situation is that [Netflix CEO] Ted Sarandos is a massive, massive fan of Meghan personally.
'He calls her 'the rock star'.
'There is no way that her deal does not get renewed.
'Ted is in the Meghan
business
and that is not about to change. He is all in."
The second series of With Love, Meghan — with no Harry or their children
Meghan Markle's ventures after stepping down as a working royal
THE Duchess of Sussex has kept busy since stepping down as a senior working royal in 2020 and relocating to California. Here are some of her business ventures...
Archewell Foundation
– A nonprofit supporting charitable initiatives.
Netflix Deal
– Producing content like
Harry & Meghan
and
With Love, Meghan
.
Archetypes Podcast
– Former Spotify show on female stereotypes.
Clevr Blends
– Investment in a women-owned wellness latte brand.
Cesta Collective
– Minority stake in a handbag brand supporting Rwandan artisans.
As Ever
– Previously known as American Riviera Orchard lifestyle brand selling jam.
ShopMy Page
– Online store featuring her curated fashion and beauty items.
New Podcast
–
Confessions of a Female Founder
focusing on entrepreneurship.
