23-05-2025
The Network Communication Group expands portfolio with key pitch wins
The Network Communication Group (TNCG) has secured four key pitch wins through its lead agencies AGA-ADK and Equation Media across the region.
The accounts include Aston Martin MENA, Saudi Arabia's Cenomi Centers and Baeshan (Rabea Tea, Asseela, Abou Jabal), and Lebanon's NokNok.
Throughout 2024-2025, TNCG claims it executed a strategic pitch roadmap that resulted this series of client acquisitions, paving the way for ambitious collaborations and standout campaign work.
A key victory in Riyadh came with Cenomi Centers — Saudi Arabia's largest owner, developer, and operator of retail and lifestyle destinations. After a competitive pitch, Cenomi awarded TNCG, via its affiliate agency AGA-ADK, the full marketing and communications mandate for its most visionary new flagship developments across the Kingdom that are poised to transform the retail landscape.
For the account, TNCG's scope encompasses a fully integrated go-to-market launch plan, with data, strategy, and creativity at its core.
Additionally, Aston Martin, the British luxury automotive brand, has appointed the network to lead its marketing communication efforts in the MENA region via Equation Media.
The scope includes crafting tailored MENA localisation strategies that align Aston Martin's globally revered identity with culturally attuned content.
TNCG claims to achieve this by integrating resources from the group across creative and content, PR and experiences, as well as data science and performance. TNCG will work to deepen Aston Martin's digital resonance and expand its influence among key audiences across key MENA markets.
The network's Equation Media has also been appointed by Baeshan, Saudi Arabian FMCG company, to lead its digital and social media investment strategies following a competitive review.
The remit includes three distinct campaign tracks for its household brands Rabea Tea, Aseela, and Abu Jabal, each tailored to drive brand engagement, amplify visibility, and strengthen market position through a digital-first lens.
Finally, NokNok, a leading grocery delivery platform in Lebanon, has selected TNCG's Equation Media to spearhead its growth and performance marketing efforts.
TNCG will leverage data-driven media planning, AI-powered insights, and strategic in-app monetization to optimize every touchpoint and unlock sustained revenue growth. Furthermore, the team will be developing transformation strategies allowing NokNok to unlock retail media opportunities.
