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RedBus'new ad puts a clever spin on everyday Hindi saying
RedBus'new ad puts a clever spin on everyday Hindi saying

Time of India

time23-05-2025

  • Entertainment
  • Time of India

RedBus'new ad puts a clever spin on everyday Hindi saying

HighlightsRedBus, the online bus ticketing platform, has launched the 'Bass! - Bus Karo, RedBus Karo' campaign to establish its brand as synonymous with bus travel in India, leveraging the Hindi word 'Bas' to enhance brand recall. The campaign features relatable and humorous storytelling through various ads, such as a groom being overwhelmed by sweets and a flirty couple at a cinema, all culminating in the tagline 'Bus yaani RedBus'. Pallavi Chopra, Chief Marketing Officer of RedBus, emphasised that the campaign aims to embed the RedBus brand in the everyday lives of consumers, making it the first choice for intercity bus travel. RedBus , the online bus ticketing platform , has rolled out its latest ad titled Bass! - Bus Karo, RedBus Karo campaign, crafted to establish 'bus' as synonymous with RedBus in the minds of Indian consumers. This is in line with RedBus' long term brand tagline of 'Bus Yaani RedBus '. With a clever play on the commonly used Hindi word 'Bas' meaning 'stop', especially popular in Hindi-speaking and adjoining regions, the campaign blends cultural familiarity with humorous storytelling to drive top-of-mind awareness and deepen brand connect. Designed specifically for regions where 'Bas' is used in daily life to express everything from finality to frustration, RedBus transforms this phrase into a recall mechanism, subtly nudging users to think: if it's bus, it must be RedBus. Each ad in the series leads to the line: ' Bus yaani RedBus.' The films leverage relatable, exaggerated situations to build emotional engagement while reinforcing the brand's position as the go-to destination for online bus booking . The films have been conceptualised by Leo Burnett . The campaign is being rolled out across a mix of high-impact platforms, including leading television channels, streaming platforms like Jio Hotstar during live IPL matches. In addition, RedBus will also brand autos for this campaign. A young groom visiting his in-laws is force-fed sweets. He tries to protest with ' ' but is drowned out. The whole family, unbothered, holds up their phones which show the RedBus homepage, stating: ' Bus yaani RedBus .' Tradition meets tech with sweet comic timing. A couple shares a flirty moment at the cinema. The man responds to the woman's advance with a giggle and says, 'Bass…' Moments later, the audience and even the on-screen actor flash their RedBus app on their phones, chanting: ' Bus yaani RedBus. ' Romance interrupted, brand remembered. In a chaotic news debate, the anchor finally snaps and yells, ' Bass !!!' Instantly, everyone -from panelists to studio crew-raises their phones in sync: ' Bus yaani RedBus. ' A satire on media overload, turned brand moment. On a busy station overpass, a young man hilariously pleads with a TTE to confirm his waitlist ticket through distant family connections. The TTE shuts him down with: ' Arey bas kar. ' Vendors and porters chime: ' Bus yaani RedBus '. The film ends with a voiceover of ' Train ki tickets waitlisted ho toh RedBus karo .' A slice-of-life scenario, turned brand anthem. Pallavi Chopra , chief marketing officer, RedBus, said "The ' Bass! - Bus Karo, RedBus Karo ' campaign is built to create synonymity between RedBus as a brand and the bus travel category. As one of India's largest online bus ticketing platforms, our focus is on becoming the first and only name people think of when it comes to booking intercity bus travel. This campaign takes a deeply familiar local idiom and through clever wordplay, inserts the brand into general parlance. This ensures that the RedBus brand name is firmly entrenched in everyday moments and the consciousness of bus travelers."

3 No-Brainer High-Yield Energy Stocks to Buy With $500 Right Now
3 No-Brainer High-Yield Energy Stocks to Buy With $500 Right Now

Globe and Mail

time22-05-2025

  • Business
  • Globe and Mail

3 No-Brainer High-Yield Energy Stocks to Buy With $500 Right Now

Despite the volatility the broader market has experienced in recent months, the S&P 500 index (SNPINDEX: ^GSPC) is still at lofty levels. The dividend yield is a miserly 1.3% or so. You can do better than that with an index fund focused on the out-of-favor energy sector, but even there, the average yield is "only" around 3.5%. You can do much better with Chevron (NYSE: CVX), TotalEnergies (NYSE: TTE), and Enterprise Products Partners (NYSE: EPD), which offer yields of up to 6.6%. 1. Chevron is a reliable dividend stock The energy industry tends to be volatile, given the volatile nature of oil and natural gas prices. But Chevron has managed to ride the ups and downs in relative stride, having now increased its dividend annually for 38 consecutive years. With oil relatively weak today, the company's stock price has fallen and the yield has risen to an attractive 4.8%. That's well above the average energy stock. Chevron's business model is the foundation of its success on the dividend front. First, the company's integrated model exposes it to the upstream (drilling for energy), the midstream (pipelines), and the downstream (chemical and refining). This diversification helps to soften the effect of the peaks and valleys the sector goes through. Second, Chevron has a strong balance sheet, with a debt-to-equity ratio of around 0.2x today. That would be a low level of leverage for any company, but the key is that it gives management the leeway to lean on the balance sheet during hard times so it can continue to support its business and the dividend. If you are looking for broad exposure to the energy sector, Chevron is usually one of the more attractive options available. And today, given its relatively high dividend yield, it is more attractive than usual. 2. TotalEnergies adds clean energy to the energy mix TotalEnergies, which has a 6.5% dividend yield, is also an integrated energy major, like Chevron. So the two companies share a basic business model. That said, the French energy giant tends to carry more debt, so the balance sheet isn't quite as strong. Management also carries more cash, so the net debt-to-equity ratio is on par with Chevron. That's reassuring, but it still isn't the same thing as having less debt. There is a bit more balance sheet risk with TotalEnergies. Yet there's a reason, beyond the higher yield, that income investors might prefer TotalEnergies over Chevron. That goes back to the integrated approach. Chevron has largely stuck to its oil and natural gas roots. TotalEnergies has been building a business around electricity and clean energy. Basically, it's using the profits from dirtier carbon fuels to invest in the energy niche that is increasingly displacing those fuels. If you like the idea of Chevron but prefer a clean energy hedge, TotalEnergies will be a no-brainer high-yield switch-out for you. 3. Enterprise Products Partners sidesteps commodity prices If you like the yields on offer from Chevron and TotalEnergies, but you just can't get past the exposure to volatile commodity prices, don't worry. There is still a high-yield energy opportunity for you in the form of midstream giant Enterprise Products Partners, which has a lofty 6.6% or so yield backed by 26 annual distribution increases. The key here is that this master limited partnership (MLP) is just a toll taker. Enterprise owns the infrastructure (midstream assets) that helps move oil and natural gas from where it is produced to where it is used. It charges fees for the use of these assets, so demand for energy is more important than the price of energy to Enterprise's top and bottom lines. Energy demand tends to remain robust regardless of energy prices, given the importance of power to the modern world. So Enterprise tends to produce reliable cash flows through the entire energy cycle. That allows it to support its large and growing distribution. The one problem with Enterprise for some investors will probably be its growth profile, which is basically as exciting as watching a tortoise "run." However, given the high yield, investors focused on maximizing the income they generate probably won't care too much about that issue. Don't settle for average -- you can do better If you're looking for energy exposure, you could simply buy an index-based ETF, settling for a yield of around 3.5%. That's not exactly bad given the painfully low yield of the broader market. However, you can do better with well-run integrated energy giants Chevron and TotalEnergies. Meanwhile, you can sidestep commodity risk and still collect a lofty energy-related yield with Enterprise Products Partners. As little as $500 could get you started in each of these high-yield energy investments. Should you invest $1,000 in Enterprise Products Partners right now? Before you buy stock in Enterprise Products Partners, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Enterprise Products Partners wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $642,582!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $829,879!* Now, it's worth noting Stock Advisor 's total average return is975% — a market-crushing outperformance compared to172%for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. See the 10 stocks » *Stock Advisor returns as of May 19, 2025

TTE confronts soldiers standing in AC coach gallery on North East Express; Railway Seva responds after video goes viral
TTE confronts soldiers standing in AC coach gallery on North East Express; Railway Seva responds after video goes viral

Indian Express

time15-05-2025

  • Politics
  • Indian Express

TTE confronts soldiers standing in AC coach gallery on North East Express; Railway Seva responds after video goes viral

A video of a train ticket examiner (TTE) confronting soldiers travelling in the air-conditioned (AC) coach gallery of the North East Express without valid tickets has caught the Internet's attention, triggering a conversation about doing one's duty. According to a report in Navbharat Times, the incident occurred in the third AC coach on May 13. The viral video shows some ITBP (Indo-Tibetan Border Police) officers, BSF (Border Security Force) officers, and CRPF (Central Reserve Police Force) officers sitting in the corridor near the gate of the AC coach. According to the post, some of them boarded the train from Kanpur, and others from Fatehpur and Prayagraj. As the video progresses, the TTE asks them to vacate the corridor and move to the sleeper or general coach. The tension escalated when soldiers refused to leave the coach, clarifying they were travelling with a pass. However, the TTE registers a complaint. Sharing the video, an X handle @Paramilitryhelp wrote, 'TT sahab is asking the jawans going back to duty sitting in the gallery near the toilet in the train, who has told them to travel in AC. We were not even allowed to stand in the gallery.' Watch here: ट्रेन में टॉयलेट के पास गैलेरी में बैठ के ड्यूटी पर वापस जा रहे जवानों से TT साहब पूछ रहे हैं किसने बोला है AC में बैठ कर जाने के लिए। गैलेरी में भी नहीं खडे होने दिया है। — PARAMILITARY HELP – CAPF (@Paramilitryhelp) May 14, 2025 The video quickly came to the spotlight, prompting a response from the official Railway Seva. 'The concerned authorities are being informed,' it wrote. Several social media users reacted to the video, with one commenting, 'Railway Minister, there should be an emergency quota for the Army. Soldiers who go to serve the country always travel in the train gallery. This should be taken into account,' a user wrote. 'TTE is right in doing his duty, like our soldiers do theirs. As per rules, without a confirmed ticket, one must use general coaches. Govt must add extra coaches for on-duty soldiers, while ensuring reserved ticket holders also aren't inconvenienced. Emotions isn't the solution,' another user commented. 'During such an escalated situation, Indian railway need to make an algorithm in which the priority for seat confirmation should be given to defence personnel who are travelling through warrant,' a third user reacted.

Injured train passenger's husband lodges complaint against railway officials
Injured train passenger's husband lodges complaint against railway officials

The Hindu

time14-05-2025

  • Health
  • The Hindu

Injured train passenger's husband lodges complaint against railway officials

A complaint has been lodged against railway authorities accusing them of not providing medical assistance to the woman passenger who suffered a head injury after the middle berth on a train collapsed in Southern Railway's Salem Division on Monday. In his petition to the Government Railway Police, T. Jothi Jayashankar, husband of Suria Murugan, 39, the woman on whom the middle berth fell in a sleeper class coach of Train No. 22651 Chennai-Palakkad Express shortly after it crossed Jolarpet early on Monday, explained the circumstances that led to the incident and called for action against the railway personnel on board, accusing them of not assisting the injured passenger. On seeing Ms. Suria with a bleeding head injury, the Travelling Ticket Examiner (TTE) asked the family to get down at Morappur railway station, which was the next scheduled stop. When asked if the Railways would arrange for an ambulance or other medical care at Morappur, the TTE told the family that they would have to make their own arrangements. Since the time was 1.25 a.m., Mr. Jayashankar said they decided to proceed to Salem, where the railway officials promised to call a '108' ambulance. 'The TTE said there was no doctor or first aid box available on the train. My wife managed the bleeding with her handkerchief till paramedical staff attended to her on arrival at Salem Junction around 2.45 a.m.,' he said. Mr. Jayashankar sought action against the authorities concerned not only for alleged dereliction of duty and the mental agony the family had to endure, but also to prevent the recurrence of such incidents in future. Inquiries with railway officials revealed that the Train Manager (Guard) had a first aid box, like in all other trains in the Indian Railways. The managers were trained in rendering basic medical care, including dressing of wounds. The first aid boxes would be presented to a designated Senior Divisional Medical Officer in all divisions for inspection and change in medicines or consumables, if any. First aid box Southern Railway spokesperson M. Senthamil Selvan confirmed that a first aid box was available with the Train Manager of Train No. 22651. He claimed that the Station Master of Morappur and the Train Manager were advised to attend to the patient, but the passenger wanted to proceed to Salem, saying Morappur was an unfamiliar place. There was no doctor travelling on the train, he said, adding that a departmental inquiry was immediately conducted to check the berth fittings and lapses, if any.

TotalEnergies looking to sell stakes in Europe biogas units, Bloomberg says
TotalEnergies looking to sell stakes in Europe biogas units, Bloomberg says

Yahoo

time13-05-2025

  • Business
  • Yahoo

TotalEnergies looking to sell stakes in Europe biogas units, Bloomberg says

TotalEnergies (TTE) is seeking to sell 50% stakes in its Polish and French biogas production businesses, people familiar with the matter told Bloomberg's Francois de Beaupuy. The company is working with an adviser to gauge interest from investors, said the sources. Discover companies with rock-solid fundamentals in TipRanks' Smart Value Newsletter. Receive undervalued stocks, resilient to market uncertainty, delivered straight to your inbox. Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>> See Insiders' Hot Stocks on TipRanks >> Read More on TTE: Disclaimer & DisclosureReport an Issue TotalEnergies (TTE) Declares Q3 Dividend: Important Details for Shareholders TotalEnergies upgraded to Overweight from Equal Weight at Morgan Stanley BP Stock Gushes Higher as Oil Rivals Get Set to Swoop in Takeover Tussle BP rivals run the numbers, debate on takeover, FT reports TotalEnergies price target lowered to EUR 64 from EUR 70 at JPMorgan

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