Latest news with #TaibaInvestments
Syyaha
25-05-2025
- Business
- Syyaha
Makarem Honors Its Partners in Success from Leading Travel Agencies To Strengthen Its Leadership in Spiritual Hospitality
Makarem Hotels, a leading Saudi brand specializing in spiritual hospitality, celebrated its valued travel and tourism partners in a distinguished gathering held at Makarem Ajyad Hotel in Makkah for their role in supporting Makarem's continued leadership and excellence. The event brought together more than 100 guests, including senior representatives from the Kingdom's most prominent travel agencies. The recognition underscored the significant role of travel and tourism partners in helping Makarem deliver a seamless and spiritually enriching experience of visiting the Holy Cities, reinforcing Makarem's position as a premier provider of spiritual hospitality services in Makkah and Madinah. Amr Al Sunari, Regional General Manager for Makarem Makkah & Dur Hospitality for Hajj at Taiba Investments, commented: 'At Makarem, we firmly believe that our partners are integral to our journey of success. This gathering reflects our deep appreciation for their collaboration and marks a key step in strengthening our partnerships as we present our renewed vision for the future of spiritual hospitality'. The guests included several of Makarem's most prominent partners from leading local travel agencies, reflecting the strong collaborative partnerships built on mutual trust and shared success. Opened with a warm welcome reception, Makarem embodied the values of generosity and graciousness. Guests were then treated to an exclusive screening of the brand's new identity film, 'A Journey to the Origins.' The film showcased a refreshed visual identity and future-forward vision that blend authenticity with innovation while staying true to Makarem's spiritual hospitality roots. A key highlight of the recognition party was a premium lunch at Zamzam Restaurant, one of Makarem Ajyad's culinary landmarks, where a curated selection of oriental and international dishes highlighted the brand's commitment to exceptional hospitality and service standards. The gathering concluded in an engaging atmosphere that fostered idea exchange and strengthened relationships, a reflection of Makarem's ongoing commitment to building sustainable strategic partnerships founded on trust and mutual respect. It also underscores the brand's continuous advancement in the spiritual hospitality by delivering exceptional guest experiences that meet the needs of pilgrims, while aligning with Vision 2030's goal of positioning the Kingdom as a global tourism destination and enhancing the quality of services provided. Makarem is one of the hospitality brands under Taiba Investments. Taiba manages currently over 7,700 hotel rooms across the Kingdom and is actively pursuing strategic partnerships with leading global brands. This effort aims to enhance Saudi Arabia's capacity to attract visitors from around the world and solidify its position as one of the world's premier tourism destinations
Syyaha
13-05-2025
- Business
- Syyaha
Taiba Investments Bolsters Its Digital Ecosystem with Cutting-Edge AI-Powered Salesforce Solutions to Elevate Customer Experience
Taiba Investments, a leading hospitality company in Saudi Arabia, has announced the signing of an agreement with Salesforce, the global leader in AI-driven customer experience management solutions, to deploy Salesforce Customer 360 across its Ahdab, Chief Hospitality Operations Officer at Taiba Investments, commented, 'This partnership with Salesforce underscores our unwavering commitment to driving operational excellence across all Taiba Investments properties. By leveraging best-in-class customer experience solutions, we aim to deliver seamless, personalized, and elevated hospitality experiences for our guests.'Salesforce Customer 360 empowers Taiba to deliver world-class guest services and engage customers across multiple traditional and digital touchpoints, significantly enhancing the customer journey while boosting operational efficiency across its Ahdab added, 'The deployment of Salesforce Customer 360 marks a major milestone in Taiba Investments' digital transformation journey, as we harness the power of cutting-edge AI solutions to offer a truly differentiated hospitality experience across our hotels and facilities Kingdom-wide.'Commenting on the partnership, Mohammed Al Khotani, SVP and Managing Director at Salesforce Middle East, stated, 'We are proud to join forces with Taiba Investments, a leading Saudi hospitality brand, and look forward to supporting their leadership in leveraging AI tools to optimize operations and elevate guest experiences. With Salesforce Customer 360, we are confident Taiba will set new benchmarks in blending authenticity with technology to redefine hospitality in the region.'As part of the agreement, Taiba Investments will work alongside Horizontal Digital, a premier global digital agency and Salesforce Summit Partner, which has an established track record of delivering successful Salesforce implementations for top-tier Saudi organizations. Notably, Taiba Investments boasts a robust portfolio of nearly 40 properties, including hotels, residential compounds, and commercial centers, and manages over 7,700 keys, with eight additional properties under development. The company maintains strategic partnerships with leading global hotel brands such as Marriott International, Sheraton, Crowne Plaza, and Holiday Inn, underscoring its stature as a frontrunner in the Kingdom's hospitality landscape.
Zawya
13-05-2025
- Business
- Zawya
Taiba Investments bolsters its digital ecosystem with cutting-edge AI-powered Salesforce solutions
Riyadh: Taiba Investments, a leading hospitality company in Saudi Arabia, has announced the signing of an agreement with Salesforce, the global leader in AI-driven customer experience management solutions, to deploy Salesforce Customer 360 across its portfolio. Hassan Ahdab, Chief Hospitality Operations Officer at Taiba Investments, commented, "This partnership with Salesforce underscores our unwavering commitment to driving operational excellence across all Taiba Investments properties. By leveraging best-in-class customer experience solutions, we aim to deliver seamless, personalized, and elevated hospitality experiences for our guests." Salesforce Customer 360 empowers Taiba to deliver world-class guest services and engage customers across multiple traditional and digital touchpoints, significantly enhancing the customer journey while boosting operational efficiency across its properties. Al Ahdab added, "The deployment of Salesforce Customer 360 marks a major milestone in Taiba Investments' digital transformation journey, as we harness the power of cutting-edge AI solutions to offer a truly differentiated hospitality experience across our hotels and facilities Kingdom-wide." Commenting on the partnership, Mohammed Al Khotani, SVP and Managing Director at Salesforce Middle East, stated, "We are proud to join forces with Taiba Investments, a leading Saudi hospitality brand, and look forward to supporting their leadership in leveraging AI tools to optimize operations and elevate guest experiences. With Salesforce Customer 360, we are confident Taiba will set new benchmarks in blending authenticity with technology to redefine hospitality in the region." As part of the agreement, Taiba Investments will work alongside Horizontal Digital, a premier global digital agency and Salesforce Summit Partner, which has an established track record of delivering successful Salesforce implementations for top-tier Saudi organizations. Notably, Taiba Investments boasts a robust portfolio of nearly 40 properties, including hotels, residential compounds, and commercial centers, and manages over 7,700 keys, with eight additional properties under development. The company maintains strategic partnerships with leading global hotel brands such as Marriott International, Sheraton, Crowne Plaza, and Holiday Inn, underscoring its stature as a frontrunner in the Kingdom's hospitality landscape. About Taiba Investments: Taiba Investments Company was established in 1988 as a leading company in the hospitality and real estate sectors in the Kingdom of Saudi Arabia. The company has a longstanding reputation in the hotel sector, property and facility management, real estate development, and asset management. It possesses a diverse portfolio of projects comprising more than 39 establishments, including hotels, residential complexes, and commercial centers, with a total of over 7,700 keys and more than 8 additional properties under development. In 2024, the company achieved one of its most significant strategic expansions after completing the merger with Dur Hospitality, one of the largest hospitality, development, and property management companies in Saudi Arabia. This has contributed to strengthening the presence of the Taiba Investments brand across most regions of the Kingdom, particularly in the holy cities. Taiba Investments is committed to providing exceptional hospitality and accommodation options through its portfolio of specialized Saudi brands in this field, including Al Aqeeq Hotels, Makarem Hotels, Noor by Makarem, and Dur Communities. Furthermore, its partnerships with some of the world's most renowned brands, such as IHG Hotels & Resorts, Marriott International, and Accor, enhance its ability to offer and develop a wide range of distinguished hospitality and accommodation services that cater to all categories of guests. For Media Inquiries, please contact: - Taiba Investments: Mashael Alnosayan Sr. Manager, Marketing & Communication malnosayan@ - Jummar PR and Communications: Abduallah Khairallah Media Relations Lead khairallah@
Zawya
13-05-2025
- Business
- Zawya
Saudi: Taiba Investments' net profits surpass $35mln in Q1-25
Riyadh – Taiba Investments Company recorded net profits worth SAR 131.30 million in the first quarter (Q1) of 2025, marking a 36.62% year-on-year (YoY) growth from SAR 96.10 million. Revenues increased by 7.73% YoY to SAR 357.80 million in Q1-25 from SAR 332.10 million, according to the financial results. Earnings per share (EPS) hit SAR 0.50 as of 31 March 2025, higher than SAR 0.37 in Q1-24. Quarterly, the Q1-25 net profits soared by 45.72% from SAR 90.10 million in October-December 2024, while the revenues grew by 6.07% from SAR 337.30 million. The Tadawul-listed firm reported 205.59% YoY higher net profits at SAR 333.70 million in 2024. Source: Mubasher
Arab News
12-05-2025
- Business
- Arab News
Saudi Arabia projects 8% tourism growth in 2025 as sector overhaul gains pace
RIYADH: Saudi Arabia's tourism sector is projected to grow by 8 percent in 2025, building on a year of record-breaking performance and continued progress under Vision 2030, according to a top official. Speaking at the Future Hospitality Summit in Riyadh, Mahmoud Abdulhadi, deputy minister for destination enablement at the Ministry of Tourism, said direct tourism spending rose 14 percent in 2024, compared to the SR256 billion ($68.26 billion) recorded in 2023. '2023 was our first year that we hit 100 million. While I can't tell you the exact numbers, hopefully, some of you can do the math. We are going to see growth this year. We're talking 8 percent growth in the number of visitors,' he said. 'We delivered SR256 billion worth of direct spend in 2023, and from 2023 to 2024, we're looking at roughly 14 percent growth in spend.' He added, 'There was some healthy skepticism around some of the objectives and what we wanted to do. But I think, as Saudis, we have proven time and time again that when we make promises, we deliver, and Vision 2030 is no exception to this.' Abdulhadi noted the Kingdom's broader economic shift, stating that 50-51 percent of Saudi Arabia's gross domestic product now comes from the non-oil sector, with 47 percent contributed by the private sector. 'Hospitality is in our DNA — something we've been doing for thousands of years,' he said. Sultan Bader Al-Otaibi, CEO of Taiba Investments, highlighted Saudi Arabia's shift from traditional hospitality to culturally rich, tech-driven, and sustainable experiences. With 2,000 new rooms in the pipeline across Jeddah, Riyadh, and Medina, Taiba Investments is playing a… — Future Hospitality Summit (@FuturHospSummit) May 12, 2025 He further emphasized the growing role of leisure tourism in driving sectoral change, stating: 'Leisure today accounts for, if we're looking at our domestic visitors, over 35 percent of visitors and over 30 percent of spend.' For international visitors, he noted that leisure contributes over 20 percent of both arrivals and spending. 'We've had a major shift in how we do things, what we do, and it's delivering in terms of the numbers,' Abdulhadi said. Structural reforms have played a key role, he said, including a 70 percent reduction in hotel operation fees since 2019 and streamlined licensing procedures, which led to a 168 percent increase in licensed tour guides. A new hospitality incentive program targeting emerging destinations has attracted nearly SR3 billion in private sector investment. 'It is our ambition that tourism investment happens without somebody talking to the ministry or a government entity saying how, where, and help,' Abdulhadi said. 'So, once we reach that position of maturity, our role moves from facilitator to pure regulator.' Opening the second day of the summit, Jonathan Worsley, chairman and CEO of The Bench, a hospitality investment and aviation development business events organizer, underscored the sector's momentum, citing the launch of Riyadh Air, which aims to serve 100 international destinations by 2030. 'They're playing a crucial role in developing the tourism strategy for Vision 2030,' he said. Prince Bandar bin Saud bin Khalid, secretary general of the King Faisal Foundation and chairman of Al Khozama Investment Co., emphasized the cultural transformation driving the sector. 'Saudi Arabia is no longer just about infrastructure and service,' he said. 'It's about identity, culture, talent, and future leadership.' He added: 'In the coming days, we will explore many of the challenges and opportunities ahead — and most importantly, how to develop the human capital needed to sustain this extraordinary momentum.' From the private sector, Sultan Bader Al-Otaibi, CEO of Taiba Investments, announced plans to open over 2,000 rooms across Saudi cities in 2025. 'We believe hospitality is more than business — it's a way to connect with people and create a memory,' he said. Opening Remarks from HH Prince Bandar bin Saud bin Khalid Al Saud HH Prince Bandar opened FHS Saudi Arabia 2025 by highlighting the Kingdom's shift in hospitality—from infrastructure and service to identity, culture, and human development. He stressed the importance of… — Future Hospitality Summit (@FuturHospSummit) May 12, 2025 The company's first opening will be the soft launch of Saudi Arabia's first Rixos hotel in Jeddah, followed by Makarem Burj Al Madinah and Novotel Al Madinah, two flagship properties expanding the group's domestic and international brand partnerships. Coinciding with the summit, Knight Frank released its Saudi Arabia Hospitality Market Review 2025, offering fresh insight into the industry's trajectory. According to the report, the Kingdom's hospitality market is expected to reach 362,000 hotel keys by 2030. Currently, 167,500 keys are in operation, with an additional 99,500 under construction or in the final planning stages. Of the pipeline, 78 percent is expected to fall into the luxury, upper-upscale, or upscale categories, while 61 percent of existing inventory already fits within those segments. Saudi Arabia recorded its highest-ever travel surplus in 2024 at SR49.8 billion, up from SR46.2 billion in 2023, driven by a 13.8 percent increase in inbound visitor spending. Average hotel occupancy in March stood at 70 percent, with Madinah leading at 81 percent. Religious tourism also surged, with 35.8 million pilgrims performing Umrah in 2024 — a 33 percent year-on-year increase — including 16.9 million international pilgrims. The Hajj quota for 2025 has been raised to 2 million, up 11 percent from 2024. Giga-projects such as NEOM, Rua Al Madinah, Jabal Omar, and the Red Sea Project are projected to deliver 252,000 hotel keys in the Holy Cities by 2030, with 64 percent of them in the four- and five-star categories. With a national target of 150 million annual visits by 2030, Saudi Arabia is integrating its tourism, religious, and hospitality strategies to cement its status as a leading global destination.
