27-05-2025
Men's personal care brand Tailor's debuts in Indian market
Swiss-born men's grooming label Tailor's has entered the Indian market with a curated collection of personal care products designed for the modern male consumer. The launch marks the brand's first foray into India as it seeks to engage with shoppers across the country.
'Men's grooming has quietly evolved in recent years, both globally and in India,' said a spokesperson for Tailor's Grooming, India Retailing reported. 'Today's man seeks more than just functional care- he wants products that reflect his lifestyle, his values, and his individuality. Tailor's is proud to bring Swiss-quality craftsmanship to India, a market where we see a fast-growing community of conscious male consumers embracing grooming as a form of self-expression and self-care.'
Tailor's products are now available at Looks Salon outlets across the country and through the brand's dedicated e-commerce platform. The label's debut range focuses on premium hair and scalp care, targeting the evolving needs of Indian men.
"Tailor's Grooming is all about masculinity, about friends and friendship, about teaming up to be active or relaxed, to go out or stay in, to have fun, enjoy life and to be together," announced the brand on its website. Founded in 2015, Tailor's positions itself as a premium grooming brand, combining performance-focused formulations with considered design and packaging. The label's entry into India reflects the growing demand for specialised personal care solutions in the male grooming category.
