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Business of Fashion
16-05-2025
- Entertainment
- Business of Fashion
5 Fashion Brands That Dominated the Met Gala Social Conversation
Dressing celebrities for the Met Gala is a high-stakes affair. Brands work for months and invest millions of dollars to design elaborate looks, which this year were linked to the exhibition's theme, 'Superfine: Tailoring Black Style,' and the dress code, 'Tailored for You.' As social media has boosted the visibility of the gala, brands must focus on surprising and delighting an ever-growing audience of fashion fans that evaluates these looks — in real-time — for their aesthetic merits as much as for their cultural commentary. As the dust settles on this year's Met Gala, we used BoF INSIGHTS PULSE to analyse which brands dominated the social conversation. BoF INSIGHTS PULSE is a new AI-powered social intelligence tool, powered by that deciphers user-generated content on social media. Unlike traditional tools that measure engagement on brand or celebrity posts, BoF INSIGHTS PULSE focuses on content created by consumers themselves — capturing authentic conversation and sentiment. We analysed almost 10,000 Instagram and TikTok posts about the Met Gala to understand not only which brands captured the highest share of voice — but also how they did it. What brands and celebrities dominated social media related to the Met Gala? 1. Louis Vuitton The author has shared a TikTok. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. SHARE OF VOICE: 18.5% WHAT SOCIAL MEDIA SAID: Across TikTok and Instagram, Louis Vuitton dominated the Met Gala 2025 conversation, not just because it was an official sponsor, but also because of the sheer breadth of its interpretations of the theme: Doechii's chequered LV shorts suit, Lisa from Blackpink's sheer bodysuit and monogram tights, and Zendaya's all-white LV zoot suit all drove meaningful conversation in which fashion fans noted the creative range of the brand. Zendaya's outfit in particular was widely praised, with customers conversing about the power and sophistication of the look, noting the blurring of traditional gender lines in menswear as well as appreciating the homage to Bianca Jagger. Not all of the conversation was positive, however: Louis Vuitton had to issue clarifications across multiple platforms to refute accusations of cultural insensitivity from posters who mistook the stylised portraits on Lisa from Blackpink's outfit to be civil rights activist Rosa Parks. WHY IT MATTERS: The investment to be an official sponsor of a flagship event like the Met Gala can certainly pay off — but only if the brand has the creative range to support it. There is a fine line between artistic expression and cultural insensitivity, and brands must be careful to actively monitor social conversation and step in before unintended characterisations run awry. 2. Valentino The author has shared a TikTok. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. SHARE OF VOICE: 13.4% WHAT SOCIAL MEDIA SAID: Audiences gravitated towards Valentino's blend of vintage and contemporary elements. Freen Sarocha's custom looks exemplified this aesthetic. On TikTok, for example, videos showcasing her cream jacket with black fur trim and tiered skirts sparked discussions about 'retro-futurism' and 'dark romanticism,' resonating with audiences who appreciated the nod to classic elegance while also embracing contemporary design elements. Colman Domingo's Valentino cape, described as a tribute to André Leon Talley, also fuelled discourse about legacy and representation in high fashion. Conversely, Amelia Gray's outfit, which included a headpiece that resembled a durag, sparked more critical conversation about cultural appropriation. WHY IT MATTERS: The Met Gala debut of Freen Sarocha was a resounding success for Valentino, underscoring a fashion brand's ability to amplify rising global talent. On TikTok, for example, fan-made compilations celebrating her arrival and various outfits went viral. Audiences keenly parsed design influence and noted how Alessandro Michele's signature aesthetic was clearly communicated even in the wider context of this year's Met Gala theme. 3. Chanel The author has shared a TikTok. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. SHARE OF VOICE: 11.8% WHAT SOCIAL MEDIA SAID: Audiences highlighted Chanel's ability to bridge eras and aesthetics. Jennie from Blackpink's appearance in custom Chanel, inspired by a 1987 look from the archive, sparked widespread discussion about the brand's enduring appeal. Similarly, Dua Lipa's 1920s-inspired Chanel look and Lupita Nyong'o's powder blue pantsuit with a dramatic cape were cited as examples of how Chanel successfully navigated the tension between honoring heritage and achieving originality in a world saturated with archival revivals. WHY IT MATTERS: Few brands have the timeless appeal of Chanel. The brand's Met Gala looks show how adept it is at reinforcing its heritage in a way that still feels timely and culturally relevant. 4. Marc Jacobs The author has shared a TikTok. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. SHARE OF VOICE: 5.9% WHAT SOCIAL MEDIA SAID: Rihanna's pregnancy reveal while wearing Marc Jacobs dominated the discourse. Across TikTok and Instagram, the audience saw this look as a powerful statement on maternity and high fashion. The custom-designed pinstripe suit, complete with a corset, cropped jacket, wide-brimmed hat and polka-dot bow tie, was lauded for its boldness and sophistication, challenging traditional maternity wear. Doja Cat's Marc Jacobs look, featuring a structured pinstripe blazer, a form-fitting leopard print bodysuit and a voluminous afro, sparked discussion about modern interpretations of 'Black Dandyism.' On TikTok, the look was celebrated for its boldness and edginess. Many lauded the unexpected combination of classic tailoring and animal print. WHY IT MATTERS: Both Rihanna and Doja Cat's looks positioned Marc Jacobs at the centre of conversations about identity, gender and race. These placements reinforced the brand's image as bold, subversive and culturally savvy. 5. Thom Browne The author has shared a TikTok. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. SHARE OF VOICE: 5.1% WHAT SOCIAL MEDIA SAID: Audiences were captivated by Thom Browne's deconstructed approach to classic tailoring at the Met Gala 2025. Across various looks, Browne reimagined traditional menswear elements like pinstripes, suits and ties, often incorporating unexpected pairings and exaggerated silhouettes. Janelle Monáe's oversized, cartoonish pinstripe suit with graphic white detailing, paired with a top hat and monocle, was seen as a standout for its playful subversion of formal wear. Similarly, Demi Moore's tie-shaped gown, constructed from over 1.4 million beads, was praised for its intricate craftsmanship and bold reinterpretation of a classic menswear item. WHY IT MATTERS: As a brand rooted in tailoring, it is no surprise that Thom Browne captured such a high share of voice for this year's Met Gala. This performance speaks to the power of having clearly defined brand codes while also being able to creatively subvert them to drive conversation and engagement. Other findings: By focusing on unprompted customer conversation, BoF INSIGHTS PULSE can reveal an important dichotomy between what industry and media experts focused on and what customers reacted to. For example, South Asian celebrities like Shah Rukh Khan and Diljit Dosanjh both captured a significant share of voice (2.8% and 2.3% respectively) as audiences in South Asia and as part of the global South Asian diaspora applauded their appearances on the global fashion stage. Nonetheless, many media platforms, including Vogue, were criticised for not giving either celebrity much attention or recognition on the red carpet. Ultimately, these insights underscore the power of a tool like BoF INSIGHTS PULSE: revealing what drives the culture 'bottoms-up' based on the content and topics that audiences engage with on their own terms. Explore BoF INSIGHTS PULSE here How can fashion brands use BoF INSIGHTS PULSE? 1. Sharpen Brand Messaging and Audience Targeting The tool maps user-generated content on social media around brands, their competitors and cultural moments. It segments audiences based on real behaviour, providing deep insights to help brands refine messaging and boost engagement. 2. Track Brand Perception and Trending Themes Trained specifically for the fashion industry, the tool captures nuanced customer conversations about brands even if the brand is not tagged or mentioned. By analysing video, audio, images and text, no brand cue is missed. AI-driven categorisation structures conversations into clear themes, helping brands track customer perception and trending topics. 3. Identify Strategic Partnerships and Evaluate Brand Ambassadors By uncovering key conversations and brand connections, the tool identifies valuable partnership and ambassador opportunities. It helps brands collaborate with the right voices to maximise impact. EXPLORE BoF INSIGHTS PULSE
Yahoo
14-05-2025
- Entertainment
- Yahoo
The Dandiest Looks at the 2025 Met Gala—See Who Understood the Assignment (Live Updates)
I usually dread Mondays—but the first Monday in May is the exception. That's when the Met Gala takes over New York City, transforming the Met steps into a runway for fashion's biggest night. This year's theme, 'Superfine: Tailoring Black Style,' and its dress code, 'Tailored for You,' invited bold interpretations rooted in precision and flair. Celebrities reimagined power dressing with sharp tailoring, dramatic silhouettes, statement accessories, and unforgettable beauty moments—think towering hair, graphic eye makeup, and main-character manicures. More from StyleCaster Rihanna Showed Up to the Met Gala Super Late, Superfine, & Super Pregnant Nicole Kidman Just Gave Us Her Most Dramatic Hair Moment Yet at the Met Gala Watch Kim Kardashian Give an Icy Stare to a Security Guard For Making Her Trip at the Met Gala Because the night celebrated menswear and the artistry of tailoring, the guys especially stood out. Co-chairs Colman Domingo, Lewis Hamilton, A$AP Rocky, and Pharrell Williams delivered high-fashion drama with textured fabrics, striking patterns, and structures that commanded attention. They captured the spirit of the exhibit—which shares the same name as the theme—'Superfine: Tailoring Black Style.' The installation explores the evolution of Black fashion from the 18th century to today, centering the concept of dandyism: a style rooted in elegance, individuality, and rebellion. Following the abolition of slavery, dandyism became a powerful tool for Black expression and self-definition within high society. The Met's exhibition brings this history to life through garments, paintings, photographs, literature, and film. Keep scrolling to see every celebrity look from the 2025 Met Gala: Best of StyleCaster I'm a Stylist Who Lives in New York & These Are the Warmest Winter Coats, Hands Down 7 Vintage-Inspired Jeans That Lift Your Bum But Are Actually Comfortable I'm Obsessed With This Go-With-Everything Dress That's $37 on Amazon For a Limited Time
Yahoo
07-05-2025
- Entertainment
- Yahoo
Cardi B Hit Back At Criticism Of Her 'Unrecognizable' And 'Alarming' Appearance After A Video Of Her Getting Ready For The Met Gala Sparked A Load Of Discourse
Earlier this week, Cardi B stepped out at the 2025 Met Gala in a gorgeous Burberry outfit made by designer Daniel Lee. Dimitrios Kambouris / Getty Images for The Met Museum/Vogue Sitting down with Vogue for a candid chat ahead of the Met, Cardi opened up about her look while she was getting ready. 'It's actually more intimidating now because I'm competing with myself,' she began. 'Everybody always expects so much from me. Especially here, because they know that this is my department, which, you know, is overwhelming, but I love it.' Dimitrios Kambouris / Getty Images for The Met Museum/Vogue 'It just makes me understand like I'm really a superstar. 'Cause only the superstars get invited,' she said. Going on to discuss what the theme of this year's Met — Superfine: Tailoring Black Style — meant to her, Cardi said, 'When I first found out that the Met Gala was dandyism, all I could think about is Harlem. You know, when you walk the streets of Harlem, you always have custom, like, stores that actually make custom, like, fits like this.' Vogue Magazine / Via Related: 28 Celebs Who Never Seem To Get Canceled Despite Some Pretty Awful Behavior 'I never really seen somebody but a pastor dress like that, dress real dandy, dress real colorful. Not even just colorful, just, have a little twist to it,' she continued. ''Cause you don't really have to have color. You could be dandy just wearing black. This is, like, suits but with seasoning on it.' Vogue Magazine / Via Several fans quickly praised Cardi's understanding of the theme — however, the video also got people talking for another reason. Unfortunately, a bunch of internet users wound up questioning — and critiquing — Cardi's appearance, suggesting that she seemed 'tired,' 'drunk,' or 'high' because she was 'slurring' some of her words. Vogue Magazine / Via Related: 15 Celebs Who Went From 'Wait, They Did WHAT?!' Normal Jobs To Massive Fame 'She looks so different,' one comment read. 'my girl look tired,' another said. 'what happened to her face,' one person questioned, while another user wrote, 'She is unrecognizable. It's alarming.' 'Is she high?' someone asked, while one more person said, 'There's something off.' Eventually, Cardi — who is mom to three young children — replied directly to one person who commented, 'Was she drunk ??? Lol.' Cardi wrote, 'no I was really really tired and drowsy.' Cardi has since been defended by several internet users who are reminding others that she's only human. 'Yall in these comments are just so programmed to see edits. It's scary anyone sees anything wrong with a natural raw video. She looks absolutely stunning,' one person said. 'She just sounds like an exhausted mom,' someone else wrote , while another fan said , 'Compared to other celebrities, she does seem very involved with her kids. The woman is tired as hell!' You can find more of our Met Gala coverage here. More on this Also in Celebrity: I'm Convinced Not A Single Person Will Be Able To Pass This Celebrity Doppelganger Quiz Also in Celebrity: Amidst His Legal Battle With Blake Lively, A New Interview With Justin Baldoni Just Dropped — And His Comments Are Raising Some Eyebrows Also in Celebrity: 13 Celebs Whose Awful Met Gala Experiences Low-Key Make Me Glad I'm Too Irrelevant To Ever Be Invited
New Straits Times
07-05-2025
- Entertainment
- New Straits Times
#SHOWBIZ: Rihanna reveals she is expecting third child with A$AP Rocky
NEW YORK: Singer Rihanna has confirmed she is expecting her third baby while attending fashion's biggest night of the year, the Met Gala in New York. BBC News reported yesterday that the 37-year-old cradled her bump and smiled for the cameras while appearing on the red carpet. Rihanna, whose real name is Robyn Fenty, and her partner, rapper A$AP Rocky, already have two sons. A$AP Rocky, also known as Rakim Mayers, thanked reporters who offered their congratulations on the red carpet. "It is time to just show the people what we were cooking up," he said. Each year celebrities wear extravagant outfits in line with the event's theme. This year's concept was "Superfine: Tailoring Black Style," the first since 2003 to focus exclusively on menswear. A$AP Rocky, a co-chair of the event, confirmed the couple's pregnancy news on the red carpet. "I'm glad everybody's happy for us because we're definitely happy", he said. The couple's first son Robert Fitzgerald Mayers or RZA was born in May 2022 and their second son, Riot Rose Mayers, was born in August 2023. She debuted the pregnancy of her first child with a photoshoot in Harlem, New York City in 2022. When she performed at the Super Bowl halftime show in 2023 she revealed she was expecting her second child.
Yahoo
07-05-2025
- Entertainment
- Yahoo
Lorde elaborates on gender identity at the Met Gala: 'I feel like a man and a woman'
During a new interview at the 2025 Met Gala, Lorde elaborated on recent statements on "gender broadening" and "coming into [her] masculinity." Sign up for the Out Newsletter to keep up with what's new in LGBTQ+ culture and entertainment — delivered three times a week straight (well…) to your inbox! Musician Lorde attended the 2025 Met Gala at the Metropolitan Museum of Art, celebrating the theme "Superfine: Tailoring Black Style." After the red carpet, Lorde had a brief interview with Emma Chamberlain in which she discussed her Met Gala look and confirmed recent reports regarding her gender identity. After crediting Thom Browne for her 2025 Met Gala look, Lorde said, "I just love the open back. It really represents where I'm at, gender-wise. I love it. I feel like a man and a woman, you know?" - YouTube Regarding the look, Lorde discussed a few details and hinted at its genesis. The pop star explained, "This is custom Thom Brown, [and] this is my creation. It's something of an Easter egg… [But] more will be revealed." "It's a take on the cummerbund," Lorde concluded. "Thom Browne did all the deconstructing tailoring." Out previously reported on casual statements shared by Lorde pertaining to gender identity — connecting the dots between the singer's "Girl, so confusing" remix with Charli XCX, "Kāhore He Manu E" collab with Marlon Williams, quotes pertaining to her upcoming album titled Virgin, and recent statements from a conversation with artist Martine Syms published on Document Journal. The singer has since clarified for anyone still wondering — or outright questioning — what she meant. Lorde's new album, Virgin, is scheduled for release on June 27. The singer's fourth studio album is now available for pre-saves on all music streaming platforms and preorders of physical and digital copies.
