Latest news with #TajMisrDevelopments
Campaign ME
07-04-2025
- Business
- Campaign ME
Ramadan TVCs show why Taj Misr Developments is not joking about its projects
Egypt's Taj Misr Developments, the real estate development arm of EICC, which is known for its projects in the New Administrative Capital and New Zayed, has released a new campaign to create brand awareness and reveal what the company has achieved within its first five years. The campaign, which was launched across television, social media and billboards was brought to life by creative agency 7 Advertising, production house One Stop Shop and was directed by Sherif Mounir. The advertisements ran through the month of Ramadan and leaned on humour to show how Taj Misr Development isn't joking about its delivery deadlines and project completion – a common challenge in the Middle East construction and real estate sector. The campaign builds on the colloquial Egyptian connotation of 'joking', wherein a person who does not care about work is said to be joking, while a person who is serious about their work is said not to be joking. The idea of the campaign is simple: In the five years since its inception in the real estate market in Egypt, Taj Misr Developments has not been joking, which is why they completed nine projects in five years. The ad campaign, revealed through three episodes, showcases how the company's employees have forgotten how to joke in their everyday lives because they haven't joked in five years. In the execution of this idea, the creative agency and the director used comedic situations involving some employees of the company – Dina Attia, HR Director; Omar Fouda, Head of Finance; and Farid Sayed, Sales Manager – to demonstrate why they 'don't joke around' in their jobs and have, thus, forgotten how to joke in real life, as well. The campaign, which is now live on the company's social media channels has already garnered more than 14,000 views across YouTube and Instagram within the first two weeks of its launch. CREDITS: Client: Taj Misr Developments, EICC Creative agency: 7 Advertising Production house: One Stop Shop Director: Sherif Mounir
Zawya
17-02-2025
- Business
- Zawya
Taj Misr launches Dejoya4 in new capital with $277mln investment
Egypt's Taj Misr Developments has launched Dejoya4, a new residential project in the New Administrative Capital (NAC), with an investment of 14 billion Egyptian pounds ($277 million). Chairman Mostafa Khalil told Zawya Projects that the 71-acre development, located in the Downtown district of NAC, will include 3,300 residential units and a mall, and will be built in four phases. Construction began in February and is expected to be completed within three years, he said, adding that Space Consultant is the main consultant for the project. Khalil said the company is targeting EGP 30 billion ($593 million) in sales from Dejoya4. Taj Misr's portfolio of delivered projects in the NAC include: Taj Tower 1 – A 56-storey residential project spread over an area spanning 8,058 sqm in the CBD Ezdan Mall – A six-storey mall spanning 10,450 sqm and housing 160 retail stores. Dejoya1 Compound – A 23-acre residential project in R8, with 32 residential buildings and a 15,000-sqm mall. Dejoya2 Compound – A 10.71-acre residential project. Dejoya3 Compound – A 33-acre development in R7, featuring 46 residential buildings. Khalil said the company is planning to invest EGP 8 billion ($158 million) in construction activities in 2025, with several new projects in the pipeline. These include: Taj Tower 2, a 57-storey skyscraper in the Central Business District (CBD) of the NAC spanning 14,000 square metres (sqm) Dejoya Zayed, a 144-acre residential project in West Cairo He also disclosed that they are planning a 1,200-acre mega project in the West Cairo area but didn't elaborate. (1 US Dollar = 50.64 Egyptian Pounds) (Reporting by Eman Hamed; Editing by Anoop Menon) (
