23-04-2025
- Entertainment
- Wall Street Journal
These Little Books Are Turning Readers Into Big Romance Fans
When Claire Mazur and Erica Cerulo started reading romance books five years ago, they found they couldn't stop. Robinne Lee's 'The Idea of You,' about a boy-band frontman falling for an older woman, and Talia Hibbert's 'Take a Hint, Dani Brown,' in which two friends pretend to be a couple, were their gateway drugs. Soon they were both 'neck deep,' as Cerulo put it, in the genre's escapist plotlines and explicit sex scenes.
The two women are longtime friends and co-founders of an e-commerce business, a podcast and a newsletter. 'We were talking about romance so much with each other, I remember really consciously being like, 'We're not starting a business around this,'' Mazur said.
