Latest news with #TalLev-Ami
Techday NZ
2 days ago
- Business
- Techday NZ
Cloudinary unveils MCP Server for easier AI-powered image tasks
Cloudinary has introduced its Model Context Protocol (MCP) Server, aiming to simplify the creation and management of images and video for online channels for users in both coding and non-coding roles. The MCP Server is now available to all Cloudinary users, including those utilising the free plan. Through its integration with large language models (LLMs) such as Claude and Cursor, and compatibility with AI-platform Base44, the MCP Server enables these systems to interact with Cloudinary's image and video APIs using natural language, removing the requirement for manual coding. For developers and non-technical users Cloudinary's MCP Server targets three main user groups: developers working on complex visual media workflows for multi-channel or multi-country campaigns, non-technical app builders who wish to automate tasks such as image resizing and tagging, and general users who want to manage images and video assets without writing code. In addition to the MCP Server, Cloudinary has released AI-ready documentation that provides LLMs with comprehensive information on the platform's APIs. This resource allows both developers and non-technical builders to access and leverage Cloudinary's capabilities quickly and with greater confidence, whether they are orchestrating advanced workflows or preparing assets for various online channels. Cloudinary's integration with Base44 aims to support builders who want to incorporate Cloudinary's media transformation, optimisation, and delivery tools into their agent-driven workflows. This integration is intended to facilitate more streamlined development of visual-rich, scalable applications within agent-based environments. Toolset and workflow automation By utilising the combination of the new MCP Server and AI-ready documentation, users can gain access to a broad set of Cloudinary's features. This includes routine yet essential tasks such as bulk tagging, batch cropping, resizing, and overlaying images and video. Cloudinary states that these automated capabilities are designed to increase accuracy in media transformations while reducing the risk of model errors, often referred to as 'hallucinations' in AI workflows. Through natural language interactions with LLMs, users can now connect with Cloudinary's APIs to complete such tasks without requiring additional integrations or coding expertise. According to the company, this can assist both technical teams looking to improve efficiency and cross-team collaboration, as well as newcomers to visual asset management aiming to build content-driven applications for digital channels. Company statement "Cloudinary was founded by developers for developers and MCP Server is just our latest commitment to ensuring developers and builders of all kinds have the tools they need to build the visual-first experiences and apps they dream about – faster and more easily than ever before," said Tal Lev-Ami, Co-founder and CTO, Cloudinary. "This new era of LLM-powered code generation underscores the importance of open, API-first platforms and tools designed to empower users to build within flexible yet trusted frameworks and models." The company underscores its long-standing use of AI-driven development. Having integrated AI technologies since its inception, Cloudinary has supported businesses and developers in automating visual media processes to help ensure fast and tailored digital experiences for their audiences. Over the past year, the company has released multiple AI-based tools and enhancements, such as AI Vision and generative features like Generative Fill and Generative Upscale. Community and access Cloudinary is encouraging users to join its community and display their projects with the #BuiltWithCloudinary tag. The company also announced an MCP Server Challenge for developers and builders taking place this summer. All Cloudinary users will be invited to participate and will have the opportunity to win prizes. The Cloudinary MCP Server is accessible to all developers and builders, and can be used with any Cloudinary account, including free plans.
Business Wire
2 days ago
- Business
- Business Wire
Cloudinary Introduces Cloudinary Model Context Protocol (MCP) Server and AI-ready Documentation
SAN JOSE, Calif.--(BUSINESS WIRE)-- Cloudinary, the image and video platform that powers many of the world's top brands, today announced the Cloudinary Model Context Protocol (MCP) Server, AI-ready documentation and a new integration with Base44. The MCP Server allows AI agents and LLMs like Base44, Claude, Cursor and others to easily interact with Cloudinary's image and video APIs and award-winning documentation using natural language. This enables developers and builders alike to turn time-consuming yet business-critical work into lightning fast builds and actions, accelerating development time from days or weeks to minutes. The company's AI-ready documentation feeds LLMs with an authoritative source on what Cloudinary's APIs can enable and allows developers to build quickly and with confidence. This also offers builders access to Cloudinary without necessarily having to write a single line of code. Using their preferred LLMs, developers and no-code builders can manage their visual media, orchestrate advanced workflows, and prepare assets for relevant channels. The combination of the Cloudinary Server and its AI-ready documentation provides access to a wide range of Cloudinary's capabilities, enabling users to simplify a variety of image- and video-related tasks such as bulk tagging and organizing and batch cropping, resizing, and overlaying. What's more, Cloudinary supports the creation of very accurate transformations while minimizing the risk of hallucinations. Whether it's a developer looking to streamline complex media workflows or improve cross-team collaboration, or a non-technical builder new to visual asset management building an app or visual-rich experience, Cloudinary provides the intelligence to work smarter and more efficiently without coding or the need for additional integrations. Cloudinary's Base44 integration empowers builders using Base44 with seamless access to Cloudinary's media transformations, optimization, and delivery tools directly within their agent-driven workflows, enabling faster, more visual, and scalable application development. 'Cloudinary was founded by developers for developers and MCP Server is just our latest commitment to ensuring developers and builders have the tools they need to build the visual-first experiences and apps they dream about – faster and more easily than ever before,' said Tal Lev-Ami, Co-founder and CTO, Cloudinary. 'This new era of LLM-powered code generation underscores the importance of open, API-first platforms and tools designed to empower users to build within flexible yet trusted frameworks and models.' AI-powered development since day one API-first and trusted by millions of developers and creators worldwide, Cloudinary has been AI-powered since its inception. For more than a decade, Cloudinary has empowered developers and brands to automate business-critical visual media tasks to ensure their visual-first experiences are fast, flawless and relevant no matter where or how audiences are engaged. In the last 12 months, Cloudinary has launched dozens of AI tools and enhancements including AI Vision and generative AI tools including Generative Fill and Generative Upscale. Builders are encouraged to join the Cloudinary community and show off their projects with the #BuiltWithCloudinary tag. This summer, Cloudinary will host an MCP Server Challenge for developers and builders. All Cloudinary users will be invited to participate and eligible to win prizes. The Cloudinary MCP Server is available to all developers and builders and can be accessed via any Cloudinary account or plan, including Cloudinary's free plan. Learn more in today's blog and by visiting the Cloudinary website, and start building today. About Cloudinary Cloudinary is the image and video platform that enables the world's most engaging brands to deliver transformative visual experiences at a global scale. More than two million users and 10,000 customers, including Adidas, Bleacher Report, Etsy, Fiverr, Grubhub, Minted and Paul Smith rely on Cloudinary to bring their campaigns, apps and sites to life. Backed by an ecosystem of more than 300 partners, integrations and plug-ins, Cloudinary's AI-powered image and video solutions offer a single source of truth for brands to manage, transform, optimize, and deliver engaging visual content to anyone, anywhere. As a result, brands across all industries are seeing up to a 203% ROI with benefits including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit
