22-04-2025
- Business
- Business Journals
Ellie Mental Health founder Erin Pash starts new tech and retail incubator
The founder of a successful mental health company is now turning her attention to incubating innovative businesses that blend technology, retail and social well-being.
Erin Pash, founder and former CEO of Ellie Mental Health, has launched her latest venture, calling it Pash Co.
Both an acronym for People Advancing Social Health and a self-titled company, Pash Co. will serve as an incubator for technology, social media and retail businesses that aim to enhance social health and aid in forming human connection.
Minneapolis-based Pash Co., which officially launched last week, already has announced three ventures that will be released later this year: two social apps and a retail business.
Talk To My Face is a social media app that prioritizes and facilitates in-person connection.
Caveman to Casanova is an app designed to guide and support men in building stronger relationships.
Pot Mama's is a women-focused retail concept offering cannabis products while destigmatizing the use of the substance among women.
The company also is developing other ventures and partnerships in the social health startup realm.
'We're starting a movement to prioritize social health as a critical component of overall wellness," Pash wrote in a statement. "The goal is to create technology that brings us together in meaningful ways, not keep us isolated behind screens. At Pash Co., we're pushing the creative limits of what's possible when we design technology with human connection at its core."
Pash served as CEO of Ellie Mental Health since founding the company in 2015. In January, she passed the title to Michael DiMarco, but continues to serve on Ellie's board as chair and as an executive consultant.
Pash was a Business Journal 40 Under 40 honoree last year and a Women in Business honoree in 2020.
