Latest news with #TanazMehta
Time of India
9 hours ago
- Time of India
Warner Bros. Discovery Showcases the Making of India's Iconic Pamban Bridge with RVNL
At the southernmost tip of India, where the Bay of Bengal embraces the Gulf of Mannar, lies the island of Rameswaram — a land steeped in mythology, devotion, and timeless beauty. Nestled between the mainland town of Mandapam and the sacred shores of Rameswaram, a marvel of modern engineering has quietly risen: the New Pamban Bridge. This story of steel, salt, and spirit is now being vividly brought to life by Warner Bros. Discovery and Rail Vikas Nigam Limited (RVNL), in a special feature titled 'Engineering Wonders: The Pamban Saga – A Marvel of Steel, A Testament to Progress.' For over a century, the Pamban stretch has been more than just a crossing—it has been a vital lifeline. Since the original bridge opened in 1914, it has carried not only trains but also traditions—ferrying pilgrims to the revered Ramanathaswamy Temple and sustaining generations of fishermen and traders whose lives are intimately tied to these waters. But time and tide spare no structure. Ravaged by relentless cyclones and the demands of a modernizing world, the old bridge had reached its limits. Enter the new Pamban Bridge: India's first vertical lift railway Sea Bridge, a bold statement of vision and resilience. Crafted with cutting-edge technology at its core, this new structure redefines what is possible in coastal infrastructure. 'Rameswaram holds profound cultural and economic significance, especially for the many fishing communities that depend on the Pamban channel,' said Shri Ashwini Vaishnaw, Minister of Railways. 'Building a bridge in such a challenging marine environment—with salt-laden winds, powerful waves, and extended monsoons—required extraordinary engineering. Every part, from foundation to superstructure, was meticulously designed. Collaborating with some of the world's finest engineers, we have created a bridge that reflects the spirit of a New India—forward-looking, ambitious, and capable.' The bridge's location posed immense challenges. Set in an unforgiving marine zone marked by fierce winds, corrosive salt air, and unpredictable tides, the engineering feat was anything but ordinary. Vertical lift technology—a first in India and only the second of its kind worldwide—was chosen for its unique ability to allow both ships and trains to pass seamlessly, ensuring uninterrupted maritime traffic. To capture this momentous transformation, Warner Bros. Discovery was granted rare access by RVNL, gaining exclusive access to document the construction and the stories behind it. 'Bringing the story of this iconic bridge to the screen has been an inspiring journey,' shared Tanaz Mehta, Head of Advertising Revenues, South Asia, Warner Bros. Discovery. 'This project gave us a chance to go beyond engineering—to capture the heart, heritage, and hope that the New Pamban Bridge symbolizes for so many. It's a story of an India moving forward—firmly rooted in its past, yet confidently reaching toward the future.' More than a technical showcase, the film is a human story—tracing the hands, minds, and dreams behind every bolt and beam. It delves into the challenges of building deep at sea, the environmental considerations shaping every decision, and the spirit of innovation driving progress. As the new bridge stands tall over the Palk Strait—stronger, smarter, and built to last a century—the documentary reminds us that infrastructure is more than just connectivity. It is legacy. Set to premiere on 7 June 7PM on Discovery Channel under the IP- Engineering Wonders , the episode 'The Pamban Saga – A Marvel of Steel, A Testament to Progress' promises a visual journey inviting the nation to celebrate what we can achieve when vision, determination, and engineering brilliance come together. One step to a healthier you—join Times Health+ Yoga and feel the change
Hindustan Times
15 hours ago
- Hindustan Times
Warner Bros. Discovery Showcases the Making of India's Iconic Pamban Bridge with RVNL
At the southernmost tip of India, where the Bay of Bengal embraces the Gulf of Mannar, lies the island of Rameswaram — a land steeped in mythology, devotion, and timeless beauty. Nestled between the mainland town of Mandapam and the sacred shores of Rameswaram, a marvel of modern engineering has quietly risen: the New Pamban Bridge. This story of steel, salt, and spirit is now being vividly brought to life by Warner Bros. Discovery and Rail Vikas Nigam Limited (RVNL), in a special feature titled 'Engineering Wonders: The Pamban Saga – A Marvel of Steel, A Testament to Progress.' For over a century, the Pamban stretch has been more than just a crossing—it has been a vital lifeline. Since the original bridge opened in 1914, it has carried not only trains but also traditions—ferrying pilgrims to the revered Ramanathaswamy Temple and sustaining generations of fishermen and traders whose lives are intimately tied to these waters. But time and tide spare no structure. Ravaged by relentless cyclones and the demands of a modernizing world, the old bridge had reached its limits. Enter the new Pamban Bridge: India's first vertical lift railway Sea Bridge, a bold statement of vision and resilience. Crafted with cutting-edge technology at its core, this new structure redefines what is possible in coastal infrastructure. 'Rameswaram holds profound cultural and economic significance, especially for the many fishing communities that depend on the Pamban channel,' said Shri Ashwini Vaishnaw, Minister of Railways. 'Building a bridge in such a challenging marine environment—with salt-laden winds, powerful waves, and extended monsoons—required extraordinary engineering. Every part, from foundation to superstructure, was meticulously designed. Collaborating with some of the world's finest engineers, we have created a bridge that reflects the spirit of a New India—forward-looking, ambitious, and capable.' The bridge's location posed immense challenges. Set in an unforgiving marine zone marked by fierce winds, corrosive salt air, and unpredictable tides, the engineering feat was anything but ordinary. Vertical lift technology—a first in India and only the second of its kind worldwide—was chosen for its unique ability to allow both ships and trains to pass seamlessly, ensuring uninterrupted maritime traffic. To capture this momentous transformation, Warner Bros. Discovery was granted rare access by RVNL, gaining exclusive access to document the construction and the stories behind it. 'Bringing the story of this iconic bridge to the screen has been an inspiring journey,' shared Tanaz Mehta, Head of Advertising Revenues, South Asia, Warner Bros. Discovery. 'This project gave us a chance to go beyond engineering—to capture the heart, heritage, and hope that the New Pamban Bridge symbolizes for so many. It's a story of an India moving forward—firmly rooted in its past, yet confidently reaching toward the future.' More than a technical showcase, the film is a human story—tracing the hands, minds, and dreams behind every bolt and beam. It delves into the challenges of building deep at sea, the environmental considerations shaping every decision, and the spirit of innovation driving progress. As the new bridge stands tall over the Palk Strait—stronger, smarter, and built to last a century—the documentary reminds us that infrastructure is more than just connectivity. It is legacy. Set to premiere on 7 June 7PM on Discovery Channel under the IP-Engineering Wonders, the episode 'The Pamban Saga – A Marvel of Steel, A Testament to Progress' promises a visual journey inviting the nation to celebrate what we can achieve when vision, determination, and engineering brilliance come together. Note to readers: This article is part of HT's paid consumer connect initiative and is independently created by the brand. HT assumes no editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to verify all information independently. Want to get your story featured as above? click here!
Hans India
19-05-2025
- Entertainment
- Hans India
Discovery Channel to Premiere Documentary on Coca-Cola India's ‘Maidaan Saaf' Campaign at Kumbh Mela
Coca-Cola India's landmark 'Maidaan Saaf' campaign, which helped reimagine waste management and recycling at one of the world's most significant events, the Maha Kumbh 2025, is set to be featured in an upcoming documentary premiering on the Discovery Channel on 19th May 2025 at 7 PM and on discovery+ on 20th May 2025. Filmed on location at the Kumbh Mela grounds in Prayagraj, the documentary captures Coca-Cola India's on-ground efforts to transform one of the most significant events in the world into a cleaner, safer, and more inclusive space by leveraging technology, partnerships, and purpose. 'Maidaan Saaf reflects our commitment to translating intent into impact,' said Devyani RL Rana, Vice President – Public Affairs, Communications, and Sustainability for Coca-Cola India and Southwest Asia. 'As we work towards our goals of designing more recyclable packaging, increasing the use of recycled materials, and supporting collection at scale, initiatives like Maidaan Saaf help raise awareness about how this is coming to life in deeply local and culturally resonant ways. The Maha Kumbh offered a unique opportunity to showcase how responsible design and collective action can create meaningful change, anchored in community, collaboration, and environmental care.' 'We believe in the power of storytelling to inspire change', said Tanaz Mehta, Head of Advertising Revenues, South Asia, Warner Bros. Discovery. 'The Maidaan Saaf campaign is a compelling testament to what can be achieved when cultural legacy, community participation, and modern sustainability practices come together. This documentary highlights the collective will that helped make one of the world's largest gatherings more environmentally responsible.' The documentary features Akanksha Rana, IAS Officer on Special Duty at Maha Kumbh 2025, who was critical in managing on-ground sanitation efforts. 'Every day, nearly 1 to 2 crore people visited the Kumbh, generating over 500 to 600 metric tonnes of waste. Maintaining sanitation is a major challenge in such dense crowds, where road access is limited and deploying machinery becomes difficult. It is encouraging to see private companies like Coca-Cola India come forward and support such a massive event. Their contributions toward promoting responsible behavioural change, and the reuse of materials have significantly helped make this Kumbh more sustainable.' From deploying reverse vending machines and using recycled PET materials in public utilities to engaging local communities in waste segregation and raising awareness of recycling, Maidaan Saaf showcases how public-private partnerships can enable large-scale behavioural change. Coca-Cola's extensive engagement at the Maha Kumbh Mela 2025 was also spotlighted in the company's recent earnings report, which recognised the event as a significant brand activation milestone. The report detailed the deployment of hundreds of refreshment zones, approximately 1,400 mobile stations, and a world-record-long 100-door cooler wall, culminating in over 180 million servings during the festival. This acknowledgement underscores the company's commitment to integrating cultural relevance with community engagement on a global scale.
