8 hours ago
Urban Jungle goes offline, launches first store in Pune
Travel gear brand Urban Jungle has made its offline retail debut with the opening of its first exclusive brand outlet at Phoenix Market City mall in Pune. The store marks a new phase for the digitally-led label, offering its complete range of luggage, backpacks, and travel accessories.
'Even as a digitally-first brand, our approach has always been omni-channel,' said Urban Jungle's brand lead Tanisha Jatia, India Retailing reported. 'For us, luggage is a tactile product you want to feel the weight, test the product, and experience the design. From day one, we knew this had to be experienced in person, and that's why we're thrilled to bring our first exclusive store to life in Pune. We have built on the success of our digital-first model, grown through real-time feedback, and are now ready to offer the full Urban Jungle experience in-store.'
To drive footfall and deepen customer engagement, the Pune store will also feature in-store exclusives such as curated collections and personalised luggage, set to launch in July this year. Urban Jungle joins a range of Indian and international fashion and lifestyle brands in the mall including Lifestyle, Only, Jack & Jones, H&M, and Aldo among others, according to its Facebook page.
Launched in 2023, Urban Jungle focuses on contemporary design and functional features tailored to India's mobile, urban consumers. The brand aims to reach Rs 100 crore in annual recurring revenue and plans to open over 15 exclusive outlets in major cities within the next year.
