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Authentic taps Grey Matter Concepts to launch Tapout-branded socks in North America

Authentic Brands Group announced on Tuesday a new partnership with Grey Matter Concepts (GMC) to expand the Tapout brand into the hosiery market. Under the agreement, GMC will manufacture and distribute Tapout-branded socks across the U.S. and Canada, with the first collection expected to launch holiday 2025. The new line will offer socks for men, women, boys, and girls. 'Tapout has an incredible legacy and we're excited to extend that energy into the hosiery category. As a brand with a dedicated following, Tapout presents a unique opportunity to develop products that honor its heritage while aligning with today's consumer demands,' said Scott Orenstein, vice president, heritage brands & special projects – lifestyle at Authentic. 'Grey Matter Concepts' expertise makes them the ideal partner to bring this offering to life, ensuring it stays true to the brand DNA.' Tapout, part of Authentic's portfolio of lifestyle and sports heritage brands, has built a loyal following rooted in combat sports culture. The expansion into socks adds a new dimension to the brand's growing presence in activewear and accessories. 'With this partnership, we're excited to bring Tapout's style into our collection, enhancing our offerings to retail partners and consumers,' said Rachel Landau, CEO of Grey Matter Concepts. 'This partnership aligns perfectly with our commitment to quality, innovation and brand integrity in the men, women, boys and girls' hosiery space.'