Latest news with #TartareSauce
Daily Mirror
10-05-2025
- Business
- Daily Mirror
Heinz axes classic sauce from UK supermarkets and replaces with rebrand
Launched on May 6, Heinz's newest condiment, called Fish & Chips sauce, replaces the iconic and beloved Tartare sauce, discontinued in 2022 - and it's finger-licking good. Heinz, one of the UK's most popular beloved food brands and condiments, is diving back into the supermarket middle aisle to bring a fresh take on a traditional favourite - remember the Tartare Sauce? Famous brand Heinz takes the lead when it comes to sauces, and its newest condiment is a revamped version of the traditional tartare sauce - and it's aimed to be the best condiment for a cheeky Fish and Chips on a Friday. With a literal name of Fish & Chips Sauce, also known as 'Tartare 2.0', the ingredients include gherkins, dill, salt, parsley and mustard. While the bottle wears the 'Fish & Chips Sauce' label, the ingredients are listed in a style that's similar to the classic tartare sauce. On the packaging, Heinz has also listed it as 'Tartare Sauce', bringing back the nostalgia. The Tartare sauce has been a classic to seafood dishes like the fish and chips, and Heinz has described the new condiment as 'fresh and herby' which was 'posed to become Britain's new go-to pairing for fish dinners - and, of course, the nation's beloved dish, fish & chips.' In a statement about the launch, Heinz added: 'If tartare is the OG fish condiment, then think of Heinz Fish & Chips sauce as Tartare 2.0 – 2025's hot new upgrade… Love tartare? You'll be obsessed. Never tried it? Consider this your tasty gateway to next-level fish & chips.' Heinz's Tartare Sauce got removed from supermarket shelves in 2022. However, it's still available in some restaurants and online. The new Fish & Chips Sauce sells at £3.40 for a 400g bottle, promising to deliver the same good old flavour with a modern twist. Thiago Rapp, director of taste elevation at Heinz, said: "At Heinz, we're always exploring bold and exciting flavours, inspired by the latest food trends and what people across the nation are really craving." "We want to give fans endless flavour possibilities and unexpected pairings that elevate every bite. And when it comes to British classics, nothing quite compares to fish and chips. It's a national treasure, whether enjoyed as a seaside staple, a proper chippy tea on a Friday, or a comforting midweek meal." He concluded: ''We've created a sauce that pays homage to this beloved British dish, crafted to be the perfect companion for every fish-filled occasion.' Introducing the new Fish & Chips sauce, Heinz isn't just bringing back a classic condiment. Whether you're a long-time tartare sauce fan or just curious to try something new, this could be the best condiment sauce for your Friday meals. This follows recent reports from Which? revealing that shoppers prefer supermarket own-brand bargains over big-brand favourites. In Heinz's case, it was revealed that the best ketchup was Lidl 's Batts Tomato Ketchup.
Metro
09-05-2025
- Business
- Metro
Heinz fans baffled as sauce that disappeared is given ‘outrageous' replacement
When you think of Heinz, you probably think of tomato ketchup and baked beans, but there's another condiment that fans have always loved. The brand's Tartare Sauce disappeared from supermarket shelves in the UK in 2022, and has only been available in certain restaurants and locations ever since. But this week, those who've been missing being able to buy the product from their local shop were treated to what the brand has dubbed 'Tartare Sauce 2.0'. The new condiment is known as Fish & Chips Sauce and is similar to the OG classic but has a slightly different recipe. Tartare sauce is traditionally made using mayonnaise, chopped pickles, lemon juice, tarragon and dill. While the new Fish & Chips Sauce blends gherkins, onions and herbs like parsley and dill. It's said to be a 'creamier' and 'herbier' condiment than tangy tartare sauce, with Heinz hopeful the 'hot new upgrade' is going to be a go-to pairing for fish dinners, taking fish and chips in particular to the 'next level'. Thiago Rapp, director of taste elevation at Heinz said: 'At Heinz, we're always exploring bold and exciting flavours, inspired by the latest food trends and what people across the nation are really craving. 'We want to give fans endless flavour possibilities and unexpected pairings that elevate every bite. And when it comes to British classics, nothing quite compares to fish and chips. It's a national treasure, whether enjoyed as a seaside staple, a proper chippy tea on a Friday, or a comforting midweek meal. 'We've created a sauce that pays homage to this beloved British dish, crafted to be the perfect companion for every fish-filled occasion.' A number of foodies can't wait to get their hands on a bottle of the stuff, with @ on Instagram branding it a 'saucy upgrade' and adding: 'That fish & chip tea just levelled up thanks to Heinz!' Similarly @hamiltonbeachuk claimed it's 'revolutionary' and @ said: 'Ooooft! Hello!!!!' But others were confused and upset over the changes to the OG product. On Facebook, many shared their thoughts with Martin Buckle branding it 'outrageous'. He wrote: 'This is outrageous dumbing down of an elite condiment. If people are to stupid to know what Tartare Sauce is for then they deserve to suffer sauceless.' Sally Perry was baffled by the new sauce, saying: 'Surely 'fish and chips sauce' is either tartare sauce or good old fashioned vinegar!' And Tom Walvin asked: 'WTF is fish and chips sauce?' Mark Long too was 'confused' commenting: 'What are they trying to sell us now that will sit on the table, 'Hey I've got fish and chip sauce'. Then it goes up in price lol, the mind boggles lol.' 'If only there was a sauce previously to serve with fish and chips,' Jim Lunn joked. Heinz hasn't missed these comments and the mixed reactions have actually prompted them to make a rather interesting decision about the new product. More Trending The brand announced they'd be 'handing the reigns' over to customers to decide if the name of Fish & Chips Sauce should stay as it is or be changed to Tartare Sauce. They said: 'Fish and Chips Sauce = a creamy, herby sauce for the beloved fish and chips. But everyone thinks it's Tartare… so we're handing you the reigns. Taste it and let us know your thoughts in the comments, should we make a name change here? Tell us and we'll change it… maybe.' View More » For those that are keen to try the new Fish & Chips Sauce and weigh into the debate, bottles are being sold in Tesco in the UK and Ireland for £3.39. It's also available to buy online at Do you have a story to share? Get in touch by emailing MetroLifestyleTeam@ MORE: The UK supermarket rewards schemes that are actually worth your loyalty MORE: Sainsbury's shoppers can now avoid tills completely due to latest checkout change MORE: 12 best things to do in London including 'stunning' London rooftop bars and terraces worth booking
The Independent
08-05-2025
- Business
- The Independent
Heinz announces replacement for popular sauce, but there's a twist
Heinz has launched a new condiment called "Fish & Chips Sauce", essentially a revamped tartare sauce. The company is marketing it as "Tartare 2.0", aiming to make it the preferred sauce for fish and chips. The sauce contains traditional tartare sauce ingredients like gherkins and dill. It's currently available at Tesco for £3.39. Heinz, which no longer makes tartare sauce, says its research indicates growing fish consumption and a desire among young adults for new fish-and-chips sauces. Heinz removes classic sauce from shelves in huge condiment rebrand
Daily Mail
07-05-2025
- Business
- Daily Mail
Saucy! Heinz claims to have invented a brand new 'fish and chip sauce' - but shoppers say it is an old favourite under a different name
Heinz has boldly claimed to have invented a new 'Fish & Chips Sauce', but shoppers have claimed it is just a rebrand of an old favourite. The food giant urged customers to think of their new offering as 'Tartare 2.0', listing the ingredients such as gherkins, dill, salt, parsley and mustard. But many customers believe is it just a case of an old sauce in a new bottle. Tartare sauce is traditionally made of mayonnaise, chopped gherkins, capers, and herbs such as tarragon and dill. It is considered a classic accompaniment to seafood dishes including fish and chips. Heinz described its new product as a 'fresh and herby condiment' which was 'poised to become Britain's new go-to pairing for fish dinners - and, of course, the nation's beloved dish, fish & chips'. It went on: 'If tartare is the OG fish condiment, then think of Heinz Fish & Chips sauce as Tartare 2.0 - 2025's hot new upgrade... Love tartare? You'll be obsessed. Never tried it? Consider this your tasty gateway to next-level fish & chips.' Shoppers were not convinced by the announcement, saying the 'new sauce' is just a re-brand, noting the similar ingredients of the two products. Responding to the brand's announcement on Facebook, a number of people commented: 'This is Tartare sauce.' One user said: 'So it's Tartare sauce at an increased price' Another added: 'Yeah tartare, salt n vinegar, brown, red, I'm confused, what are they trying to sell us now that will sit on the table, "Hey I've got fish and chip sauce" Then it's goes up in pric , the mind boggles.' 'It is just Tartare sauce, but Heinz wants to feel special and make it long,' another said. While one person added: 'If only there was a sauce previously to serve with fish and chips.' One key difference in the two sauces is that the new Fish & Chip sauce is vegan. The new sauce does not contain egg yolks like its predecessor and therefore can be enjoyed by vegans, although not on the dish of its namesake. Vegans responded to the ironic decision on social media. One wrote: 'WOW this one is actually vegan. The old one was not! Pity the name will put us off being "fish" n chips sauce. Marketing missed a beat there.' Another was overjoyed at the prospect of trying the vegan sauce. They wrote: 'I just bought Heinz fish and chips sauce from Tesco. A bit steep at £3.40 but it's actually tartare sauce. And it's vegan. 'I'll say again, vegan Tartare sauce. My holy grail of vegan food.' Heinz Tartare Sauce was scrapped from supermarkets in 2022, but is still available in some restaurants and online. A 400g bottle of the new Fish & Chips Sauce sells for around £3.40 and is available from Tesco. Heinz said its own research suggested that Britons were eating more fish - up almost 5 per cent year on year - with 37 per cent of these occasions being fish and chip meals. It found 81per cent of Britons used various sauces with the dish, with 66% using ketchup, 50 per cent mayonnaise and 45 per cent Tartare sauce. Some 90 per cent of 18 to 34-year-olds expressed an interest in a 'brand new' sauce for fish, the brand said. Thiago Rapp, director of 'taste elevation' at Heinz, said: 'At Heinz, we're always exploring bold and exciting flavours, inspired by the latest food trends and what people across the nation are really craving. 'And when it comes to British classics, nothing quite compares to fish and chips. It's a national treasure, whether enjoyed as a seaside staple, a proper chippy tea on a Friday, or a comforting midweek meal. 'We've created a sauce that pays homage to this beloved British dish, crafted to be the perfect companion for every fish-filled occasion.' Asked whether the new sauce is indeed different to Tartare sauce, Heinz responded: 'While traditional tartare sauce is made with gherkins and capers to create a tangier sauce, our new Fish & Chips sauce blends gherkins, onions, and fragrant herbs to create a herbier, creamier condiment, making it incredibly versatile to use with all fish dishes as well as vegetables and potatoes. Think of it as Tartare 2.0!'
Scottish Sun
06-05-2025
- Business
- Scottish Sun
Heinz baffles shoppers by axing popular sauce & giving it a totally different name – but eagle-eyed fans spot MAJOR flaw
HEINZ has baffled shoppers by squeezing out tartare sauce — and bringing in 'Fish and Chips Sauce' to re-plaice it. The move is thought to be an attempt to make the French-style dip appeal to a wider audience. 2 Heinz have rebranded their tartare sauce 2 Heinz baffled shoppers by axing tartare sauce and renaming it Fish and Chips sauce Publicity blurb declares the new sauce provides 'a refreshing twist to every dish'. It was launched yesterday with TikTok star Destiny Harold, known as the Chip Shop Diva. But sharp-eyed Heinz fans called the switch codswallop. They said it is just a rebrand, with both sauces having the same basic ingredients — including capers, dill and parsley. One wrote online: 'Looks like tartare sauce for people who don't know what tartare sauce is.' Another added: 'So, tartare sauce with a different label. Way to go for the creative department.' Heinz's Tartare Sauce was scrapped from supermarkets in 2022 but is still available in some restaurants and online. Its Fish and Chips Sauce sells for £3.40 for a 400g bottle. Last night Heinz insisted: 'While traditional tartare sauce is made with gherkins and capers to create a tangier sauce, our new Fish and Chips sauce blends gherkins, onions, and fragrant herbs to create a herbier, creamier condiment. Think of it as Tartare 2.0!' I tried the new tinned Heinz carbonara – it surprised me
