Latest news with #TataConsumerProductsLimited
Time of India
20-05-2025
- Business
- Time of India
Tata Gluco+ gives a fresh twist to energy with their ‘Piyo Goodness, Karo Greatness'
HighlightsTata Consumer Products Limited launches a groundbreaking AI-generated thematic film for Tata Gluco+, promoting its new consumer proposition 'Piyo Goodness, Karo Greatness'. The film illustrates how the energy from Tata Gluco+ can drive positive change, featuring a narrative of empathy and community action that culminates in a visually striking tornado clearing a stadium. The campaign emphasizes Tata Gluco+'s commitment to social responsibility and aims to inspire the younger generation to channel their energy into meaningful actions. Tata Consumer Products Limited's, Tata Gluco+ , brings its new consumer proposition of Piyo Goodness, Karo Greatness to life through a first-ever thematic film created entirely using groundbreaking AI technology. Tata Consumer Products has announced the launch of its new proposition for Tata Gluco+, 'Piyo Goodness. Karo Greatness'. The innovative campaign brings a compelling narrative of how good energy can bring about a positive change, demonstrating the inherent goodness of the brand. The film narrates the story of a group of cleaners struggling to manage the mess left behind. Witnessing their effort, a young, energetic, driven set of friends are moved by empathy. A few sips of the flavourful Tata Gluco+, harnesses a surge of glucose-powered energy, to blow air with renewed determination. This act sparks a movement, as others join in, creating a symbolic tornado that clears the stadium in a visually striking sequence. The tornado culminates in a basketball-like shot as the collected garbage lands perfectly in a waste truck. Conceptualised by VML and executed by digital studio RAIDs, this pioneering initiative marks a significant milestone as one of the first AI film developed for an Indian Brand, by an Indian agency, showcasing the country's growing prowess in creative technology applications to narrate a powerful brand story rooted in social responsibility . The film underscores how the goodness of Tata Gluco+ fuels actions that lead to greatness. Partha Biswas, president and head – RTD Business, Tata Consumer Products Limited, said, 'Tata Gluco+ has always been about providing instant energy, but with our new positioning ' Piyo Goodness Karo Greatness ', we are giving it a new more meaningful twist, to make it more relevant for today's youth.' The campaign aligns seamlessly with the TATA philosophy of inspiring change and making a positive impact through empathy-driven actions, targeting the new generation with an inspiring message to use energy from Tata Gluco+ to accomplish meaningful goals. Sandeep Goyal, chief evangelist, RAIDS, expressed pride in the collaboration and said, 'Every visual frame, environment, and motion sequence was born through artificial intelligence, allowing us to reimagine what's possible in film production.' The campaign aims to raise social awareness and inspire consumers to transform energy into acts of meaningful change. Tata Gluco+ stands out in the RTD (Ready-To-Drink) segment with its caffeine-free 'Better for You' attributes and bold messaging rooted in social responsibility. Watch the video here:
Business Standard
30-04-2025
- Business
- Business Standard
Tata Tea JaagoRe's AI campaign champions the power of collective actions for a positive climate impact
PRNewswire Bangalore (Karnataka) [India], April 30: Tata Tea JaagoRe is back with its latest campaign to fight climate change. This AI-powered campaign named 'Har Green Action se Farak Padega'by Tata Consumer Products Limited is aimed at awakening and nudging individuals to take small but meaningful actions in their daily lives that can collectively create a greater positive impact on the environment. The campaign reinforces Tata Tea JaagoRe's commitment of spreading awareness on a cause which is the most defining crisis of our time - Climate Change and carries forward the brand's purpose of being a catalyst for awakening consumers to drive positive social change. The initiative measures the positive impact of daily 'green' actions by individuals and is built on Google Cloud's AI suite of products. One of the biggest challenge of trying to solve this problem is addressing the apathy of fighting climate change i.e. a lack of interest, concern, or motivation to take action against climate change, essentially meaning people may not be actively trying to address the issue despite its severity, often due to feelings of powerlessness, overwhelm, or a belief that their individual actions won't make a significant difference Hence, as part of this campaign, Tata Tea JaagoRe introduces an innovative AI-powered Whatsapp based tool on its microsite, Engineered with Google's Gemini, the tool enables consumers to see the positive impact of performing daily actions called 'green actions' such as using a lid while cooking on the stove, using public transport, increasing/managing air conditioner temperatures, and using a bucket instead of a shower while bathing etc. Consumers can now upload pictures of themselves performing these green actions using the Tata Tea JaagoRe chat tool. The AI tool utilizes advanced image recognition technology to identify the green actions and provide individuals with insights into the positive impact of their efforts on the environment, thereby giving them assurance on how their actions are meaningful and are contributing towards fighting climate change. To further amplify the impact of the JaagoRe movement, for every 10 green actions undertaken by consumers, Tata Tea commits to planting a tree. Renowned actor and environmental champion Dia Mirza has also joined the movement, featuring in a special digital film that encourages citizens to adopt simple green actions. Her association lends further strength to Tata Tea JaagoRe's mission of awakening collective action for a greener tomorrow. The message has been brought to life through a film, conceptualised by Mullen Lintas, that showcases everyday actions that collectively create a positive environmental impact. It opens with a conversation between a woman and a man discussing environmental conditions, symbolized by a headline about the diminishing green cover. While the parents express scepticism, the children take the lead by adopting simple green actions, such as using buckets instead of showers and placing lids on boiling pots. As the children's chorus sings, the message of small, collective actions for the environment resonates deeply, emphasizing that when everyone contributes, meaningful change can be achieved. Commenting on the initiative, Puneet Das, President - Packaged Beverages (India & South Asia), Tata Consumer Products, said, "Tata Tea JaagoRe has always believed in raising the society's collective consciousness on key social issues of our times and there is nothing more pressing than the need to fight against Climate Change for the world's future. As we face the challenges of climate change, we often underestimate the impact we can create through the power of collective actions. We are pleased to launch this latest initiative from Tata Tea JaagoRe, as part of our continued efforts to build awareness about how small, daily actions can make a meaningful difference. This campaign of Tata Tea JaagoRe, built using Google Cloud's AI technologies, reflects our ongoing commitment to empower individuals to make choices that positively impact the environment while leveraging AI to enhance consumer experiences and foster a deeper connection with them. Through this initiative, we hope to inspire meaningful change for a better tomorrow and unlock the power of collective action of the people, because 'Ek Ek Karke hum sab karenge, to Farak Padega." "We are thrilled to collaborate with Tata Tea's innovative JaagoRe campaign which leverages Gemini and helps solve the challenge of verifying diverse user-submitted actions. Gemini's advanced image recognition capabilities accurately analyzes these actions in real-time, providing users with immediate feedback and validation in natural language, fostering both accountability and a sense of achievement. The robust solution helps quantify individual impact, translating user actions into concrete environmental benefits," said,Bikram Singh Bedi, Vice President and Country MD, Google Cloud India. Kishore Subramanian, Chief Operating Officer & Chief Strategy Officer, Mullen Lintas , said, "Over the years, Tata Tea's JaagoRe campaigns in their inimitable style have delivered punchy messages aimed at shaking the common man out of his inertia on a variety of issues. On the plank of climate change, this time around, we continued that tradition by highlighting our collective apathy towards the issue and the prevalent belief that individual actions can't create meaningful change. Through the voices of children, the film emphasizes how small, individual efforts can lead to a powerful collective impact, urging all of us to do our bit... JaagoRe." Tata Tea JaagoRe A.I. Log on to About Tata Consumer Products Limited: Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company's portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O'Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull, Ching's Secret and Smith & Jones. In India, Tata Consumer Products has a reach of over 263 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 15,206 Crs with operations in India and International markets. For more information, please visit About Tata Tea JaagoRe: JaagoRe is a flagship social awakening initiative of Tata Tea launched in 2007, with an objective to awaken people on relevant social issues, and inspire them to take action thereby bring about a difference in society. Over the years, JaagoRe has become a clarion call for social awakening and Tata Tea has always used this platform to facilitate genuine change across various social causes.
The Hindu
29-04-2025
- Business
- The Hindu
India's cafe retailing business quite bullish, outlook positive: Tata Starbucks CEO Dash
Changing climatic conditions, the volatility they bring around and lack of consistency are some of the biggest challenges that coffee producing countries, including India, are facing today, said Sushant Dash, CEO, Tata Starbucks, a 50:50 joint venture between Seattle-headquartered Starbucks and Tata Consumer Products Limited. On the other hand, the coffee consuming countries were increasingly becoming more demanding, they wanted transparency, traceability and sustainability, elements also aimed at ensuring right economic value for the commodity, he said. Commenting on growing coffee consumption in India, Mr. Dash said although India has been a tea drinking nation, now 20% to 25% of the population were drinking coffee. ''So, the headroom is huge for India and going forward coffee has a huge potential both near term and long term,'' he added. According to him, the cafe retailing market has been quite bullish in India and its growth outlook is very positive. An evolving coffee culture, with the coexistence of organised cafe chains, standalone entrepreneurial coffee ventures and tiny coffee outlets in villages, together were creating a spiralling impact and a coffee culture was getting created all across the country, he observed. 'We are clearly seeing a spiralling impact and a fast-growing coffee culture across the country, including in small towns. We, Starbucks, are looking for category expansion, a huge growth of the cafe market,'' Mr. Dash further said, indicating that taking market share was't the chain's primary focus. Buoyed by a rapidly growing cafe culture in metros and small towns across the country in the last two to three years, Starbusks has accelerated its store openings in India ``We see a lot of youngests taking to coffee, although India is a tea country. It is not just a metro feature, but the coffee culture has been spreading across the country. We have 487 cafes in 80 cities. We are very bullish on the market and we will continue to expand wherever we think the need exists,'' Mr. Dash further said. Tat Starbucks had earlier indicated that it has a target of opening 1,000 Starbucks outlets in India by FY28.
Business Upturn
23-04-2025
- Business
- Business Upturn
Tata Consumer Products shareholders to receive ₹8.25 dividend per share for FY25
Tata Consumer Products Limited has declared a final dividend of ₹8.25 per equity share (825%) for the financial year 2024–25. This recommendation, subject to shareholder approval at the 62nd Annual General Meeting, will see the dividend dispatched on or after June 21, 2025. The announcement comes on the back of a strong Q4 performance from the FMCG major. In the quarter ended March 31, 2025, Tata Consumer reported a 17.4% year-on-year (YoY) jump in revenue from operations to ₹4,608.22 crore, up from ₹3,926.94 crore in Q4 FY24. Total income for the quarter also rose to ₹4,664.73 crore, compared to ₹3,965.39 crore in the corresponding period last year. Advertisement The company's net profit surged to ₹344.85 crore in Q4 FY25, up from ₹216.63 crore a year ago, reflecting strong bottom-line performance. Group consolidated net profit stood at ₹348.72 crore versus ₹212.26 crore last year. For the full financial year FY25, Tata Consumer registered revenue of ₹17,618.30 crore, marking a 15.9% YoY rise. Net profit for the year climbed to ₹1,278.47 crore, as against ₹1,150.33 crore in FY24. Operating profit (EBITDA) for the quarter was ₹484.38 crore, while total expenses stood at ₹4,180.35 crore.
