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Economic Times
26-05-2025
- Business
- Economic Times
India's supplements wild west; Payments firms' SaaS play
Happy Monday! As over-the-counter health supplements are increasingly available online, concerns arise about their efficacy and regulation. This and more in the latest edition of ETtech's Morning Dispatch. Also in the letter: ■ Tepid IT job demand ■ Top Tata Electronics' hire■ Info Edge readies VC fund Pills, promotions and a dose of doubt: Influencers, VC money fuel India's booming supplements market From collagen powders and gut health liquids to magnesium tablets and hormone-balancing pills, wellness supplements have become lifestyle staples in post-pandemic India. However, as demand surges, so do questions around efficacy and oversight. Growing concern: Most supplements are sold directly to consumers via ecommerce websites and quick-commerce apps. They're available over the counter – no prescription, no pharmacist, and often, no evidence that they work. Multiple experts and industry executives told us this supplement boom is driven by post-Covid-19 health consciousness, amplified by influencer marketing, and backed by venture capital (VC). Tell me more: The sector attracted over $500 million in funding between 2020 and May 2025, according to data firm Venture Intelligence. Brands like Plix, Kapiva, Fast&Up, and The Good Bug are leaning into influencer-led marketing, with some partnering with doctors and wellness experts to add a veneer of credibility. Industry analysts say brands pay anywhere between 15-30% of their budgets on influencer marketing. What about regulation? In India, most supplements are regulated by the Food Safety and Standards Authority of India, not the drug regulator. This means weaker scrutiny and lighter penalties. Online pay aggregators focus on anti-fraud tech to up revenues Payment companies are transforming their in-house fraud detection tools into software-as-a-service (SaaS) products for banks and fintechs, unlocking a new source of recurring revenue. Tell me more: Payment aggregators (PAs) like PayU, Razorpay, and PhonePe have developed fraud detection systems to safeguard their platforms. Now, they are pitching these tools to lenders, promising improved transaction rates and enhanced customer security. Quote, unquote: 'While we already work with large banks to address their payment fraud needs, many mid- and small-sized financial institutions need strong technology solutions to fight payment fraud. We are also targeting this segment, and the opportunity is significant,' said Anirban Mukherjee, chief executive officer, PayU. Zoom out: As competition intensifies and regulatory caps squeeze margins, payment firms are eyeing SaaS as a more stable, margin-friendly revenue stream beyond their core payment business. Sponsor ETtech Top 5 & Morning Dispatch! Why it matters: ETtech Top 5 and Morning Dispatch are must-reads for India's tech and business leaders, including startup founders, investors, policy makers, industry insiders and employees. The opportunity: Reach a highly engaged audience of decision-makers. Boost your brand's visibility among the tech-savvy community. Custom sponsorship options to align with your brand's goals. What's next: Interested? Reach out to us at spotlightpartner@ to explore sponsorship opportunities. IT's Q1 headcount growth likely to stay flat despite improved macro Headcount growth in the IT sector is expected to remain flat, experts say, even as a pause on US President Donald Trump's 'reciprocal' tariffs lifts some clouds of uncertainty. Driving the news: Hiring demand for new IT joinees continues to hover around 55,000, well below the brief peak of 80,000 seen earlier in 2025, according to staffing firm Xpheno. There are currently 60,000 open roles in the IT services segment. Job scenario: Roughly 88% of active demand is concentrated in the technology and engineering roles. The remaining 12% spans consulting, project management, business development, analysts, and other support functions, Xpheno added. AI-led hiring: With firms prioritising quality over volume, demand is shifting towards 'future-ready' specialised roles in artificial intelligence (AI), machine learning, cloud, and cybersecurity. These segments are reported to grow by 30-75%, depending on the area, according to another staffing firm, Teamlease. Quote, unquote: 'Although there is long-term optimism, companies remain cautious in the short term, reflecting a careful approach to hiring amid ongoing global uncertainties,' said Neeti Sharma, CEO, Teamlease Digital. Other Top Stories By Our Reporters Tatas rope in Intel veteran Tim McIntosh to steer Assam chip assembly plant: Tata Electronics has appointed Tim McIntosh as vice president and head of operations and manufacturing for Tata Semiconductor Assembly and Test (TSAT), marking the latest leadership hire of an Intel veteran at the firm. Spacetech gets an opening as India seeks more eyes in the sky: While India currently has around 10–11 defence satellites operated by ISRO, "revisit times are long" and there's an urgent need for more satellites, Lt Gen AK Bhatt (Retd), DG of the Indian Space Association (ISpA), told us. Info Edge's shareholders clear Rs 1,000 crore VC fund play: The Noida-based firm will invest up to Rs 1,000 crore in Info Edge Ventures Fund III, paving the way for increased startup investments. Byju's app taken down from Google Play Store: The Byju's app has been removed from the Google Play Store due to payment disruptions for its services, while other apps remain available on the platform. Apple's India bet reflects global confidence: Rajeev Chandrasekhar | Apple's ongoing expansion of its iPhone manufacturing operations in India indicates increasing global confidence in the country's electronics manufacturing ecosystem, said former IT minister Rajeev Chandrasekhar. Global Pick We Are Reading ■ India's richest man can't crack e-commerce, even with Shein (Rest Of World) ■ Gemini in Chrome feels like a small step toward Google's agentic era (The Verge) ■ founder plots potential deal to buy failed company (FT) Updated On May 26, 2025, 07:11 AM IST
Zawya
17-03-2025
- Business
- Zawya
India has strong potential to replicate its manufacturing success and become a semiconductor hub: Jefferies
New Delhi: Favourable government policies, growing demand, low-cost production capabilities, and strategic linkages with the Western nations have led India to develop itself as a semiconductor hub, according to a recent report by Jefferies. As per the report, fiscal incentives from the government, low manufacturing costs, a talented design workforce, and rising demand are advantageous factors, helping the sector. "We believe India has strong potential to replicate its manufacturing success in autos to semis, led by policy support, rising demand, low cost and strategic goodwill with the West" said the report The report added that the countries aspirations to become a major player in the semiconductor manufacturing is gaining significant momentum, with over USD 18 billion in investments already underway. These investments are spread across five key projects, including Tata Electronics' USD 11 billion chip fab with Taiwan's PSMC, set to begin operations in 2026. As per the Jefferies interaction with the government, it added that the Indian government aims to quadruple electronics production to USD 500 billion by 2030. The report adds that the Indian electronics sector is already witnessing rapid growth, driven by increasing incomes, digital adoption, and a rising demand for electronic products. In Financial Year (FY) 2024, India's electronics imports reached USD 60 billion, making up 25 per cent of the country's trade deficit, second only to oil. This has prompted the Indian government to take a bold stance on domestic electronics manufacturing, focusing on boosting production and reducing the import dependency. The government's significant policy push includes a USD 10 billion incentive program launched in 2021, aimed at covering around 50 per cent of the project costs for chip and display fabs, as well as testing facilities. Certain states are offering additional incentives of up to 20 per cent, bringing the total fiscal support for these projects to an impressive 70 per cent. The results are already visible: five semiconductor-related projects, involving a total investment of USD 18 billion, are under construction. These projects are expected to create around 80,000 direct and indirect jobs, contributing to the growth of India's semiconductor ecosystem, the report added. The report adds that India's efforts are focused on expanding the entire semiconductor supply chain, from chemicals and gases to components and equipment. During an interaction with the credit rating agency, the Minister of Railways and Electronics and IT, Ashwini Vaishnaw, highlighted the government's strong focus on building this complete ecosystem, leveraging India's design capabilities and attracting global players to the market. The report adds that while India's semiconductor industry is still in the early stages, it is strategically leveraging proven technologies rather than aiming to compete with the world's most advanced nodes. This approach mirrors the success India has seen in the automotive industry. The report stated that in the 1980s, India faced significant challenges in starting auto manufacturing, but with the right policies and a growing domestic market, the country is now the fourth-largest producer of vehicles and an exporter of automobiles. The same blueprint could apply to the semiconductor sector. However, the report also mentions the challenges that are hindering the development in the sector such as underdeveloped supply chain, limited manufacturing expertise, and global competition. © Muscat Media Group Provided by SyndiGate Media Inc. (
Times of Oman
16-03-2025
- Business
- Times of Oman
India has strong potential to replicate its manufacturing success and become a semiconductor hub: Jefferies
New Delhi: Favourable government policies, growing demand, low-cost production capabilities, and strategic linkages with the Western nations have led India to develop itself as a semiconductor hub, according to a recent report by Jefferies. As per the report, fiscal incentives from the government, low manufacturing costs, a talented design workforce, and rising demand are advantageous factors, helping the sector. "We believe India has strong potential to replicate its manufacturing success in autos to semis, led by policy support, rising demand, low cost and strategic goodwill with the West" said the report The report added that the countries aspirations to become a major player in the semiconductor manufacturing is gaining significant momentum, with over USD 18 billion in investments already underway. These investments are spread across five key projects, including Tata Electronics' USD 11 billion chip fab with Taiwan's PSMC, set to begin operations in 2026. As per the Jefferies interaction with the government, it added that the Indian government aims to quadruple electronics production to USD 500 billion by 2030. The report adds that the Indian electronics sector is already witnessing rapid growth, driven by increasing incomes, digital adoption, and a rising demand for electronic products. In Financial Year (FY) 2024, India's electronics imports reached USD 60 billion, making up 25 per cent of the country's trade deficit, second only to oil. This has prompted the Indian government to take a bold stance on domestic electronics manufacturing, focusing on boosting production and reducing the import dependency. The government's significant policy push includes a USD 10 billion incentive program launched in 2021, aimed at covering around 50 per cent of the project costs for chip and display fabs, as well as testing facilities. Certain states are offering additional incentives of up to 20 per cent, bringing the total fiscal support for these projects to an impressive 70 per cent. The results are already visible: five semiconductor-related projects, involving a total investment of USD 18 billion, are under construction. These projects are expected to create around 80,000 direct and indirect jobs, contributing to the growth of India's semiconductor ecosystem, the report added. The report adds that India's efforts are focused on expanding the entire semiconductor supply chain, from chemicals and gases to components and equipment. During an interaction with the credit rating agency, the Minister of Railways and Electronics and IT, Ashwini Vaishnaw, highlighted the government's strong focus on building this complete ecosystem, leveraging India's design capabilities and attracting global players to the market. The report adds that while India's semiconductor industry is still in the early stages, it is strategically leveraging proven technologies rather than aiming to compete with the world's most advanced nodes. This approach mirrors the success India has seen in the automotive industry. The report stated that in the 1980s, India faced significant challenges in starting auto manufacturing, but with the right policies and a growing domestic market, the country is now the fourth-largest producer of vehicles and an exporter of automobiles. The same blueprint could apply to the semiconductor sector. However, the report also mentions the challenges that are hindering the development in the sector such as underdeveloped supply chain, limited manufacturing expertise, and global competition.
