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Taylor Swift's ‘Reputation' sees record-breaking streaming surge eight years after release
Taylor Swift's ‘Reputation' sees record-breaking streaming surge eight years after release

Express Tribune

time5 hours ago

  • Entertainment
  • Express Tribune

Taylor Swift's ‘Reputation' sees record-breaking streaming surge eight years after release

Taylor Swift's 2017 album Reputation has experienced a significant resurgence on Spotify, amassing 9.9 million streams in a single day—the highest since its release eight years ago. This surge follows Swift's recent acquisition of her master recordings from Shamrock Capital, granting her full ownership of her early music catalog, including Reputation. Previously, Swift had embarked on re-recording her early albums as "Taylor's Versions" to regain control over her music. However, with the purchase of her original masters, the necessity for these re-recordings has diminished. While Reputation (Taylor's Version) remains unreleased, the original album's newfound accessibility has led to renewed interest among listeners. Swift's influence in the music industry remains formidable. Her 2024 album The Tortured Poets Department set streaming records, and she was named Spotify's most-streamed global artist for the second consecutive year. This continuous success ensures that both her new releases and original works, like Reputation, remain prominent in the public eye.

Taylor Swift drops 7 major updates on Reputation and music masters; paid jaw-dropping amount
Taylor Swift drops 7 major updates on Reputation and music masters; paid jaw-dropping amount

Indian Express

time2 days ago

  • Entertainment
  • Indian Express

Taylor Swift drops 7 major updates on Reputation and music masters; paid jaw-dropping amount

Taylor Swift managed to achieve something that many musicians struggle with their entire lives. In a dramatic business move, the pop star has regained control of her music catalogue that was first released via Big Machine Records. Those 'masters,' which were sold and re-sold behind her back, the Cruel Summer singer finally purchased from Shamrock Capital. She broke her social media silence with a long handwritten note addressed to her fans, which may have left some disappointed because even after a long wait and several teases, Reputation (Taylor's Version) is nowhere near being released soon. Swift is aware of the buzz and plans to re-release Reputation, and her debut album, but she's not rushing it. Also read: Taylor Swift buys back rights to all her music, including first six albums 'To say this is my greatest dream come true is actually being pretty reserved about it,' Swift said in a letter posted on her Instagram handle. Thanking the first company that chose to play it fair and extended Swift's team an offer to buy her masters, she added, 'All I've ever wanted was the opportunity to work hard enough to be able one day to purchase my music outright — with no strings attached, no partnership, with full autonomy. I will be forever grateful to everyone at Shamrock Capital for being the first people to ever offer this to me.' Owning your masters means you fully control your music — how it's used, where it's played, and how much money you earn from it. Earlier, the pop star had to seek permission to use those songs or even sample them in her new music without permission from whoever owned those masters. Taylor started re-recording her old albums a few years ago after nearly giving up hope of repurchasing the masters. She created new versions of the same songs, which she has 100 percent control over. However, the singer added that this recent move won't stop her from releasing more of Taylor's Version, and she plans to re-release her Reputation album and her first debut album the same way. You'll see two versions of her early albums in the market. Also read: Taylor Swift exits court drama as Justin Baldoni unexpectedly backs out; Blake Lively cheers end of 'harassing' subpoena The 14-time Grammy winner has already released several Taylor's Versions, but the last two albums, 'Reputation' and her debut self-titled album, haven't come out yet. 'I know, I know. What about Rep TV?' Swift wrote in her letter. 'Full transparency: I haven't even re-recorded a quarter of it. The Reputation album was so specific to that time in my life, and I kept hitting a stopping point when I tried to remake it,' she added. Swift listed all the intense feelings that came with that album: rebellion, the feeling of wanting people to truly get her, but also feeling like they never really did, hope, embarrassment and boldness, all those factors that shaped that era. While penning her emotions, Swift made it clear that out of all her previous six albums, she feels Reputation is the one that never needed a redo, and thus, the wait. Not the songs, not the photos, not even the music videos. Everything about it felt complete to her. Because of that, she kept delaying the re-recording. ' There will be a time (if you're into the idea) for the unreleased vault tracks from that album to hatch,' she wrote. So, even though Taylor hasn't dropped Reputation, she is definitely working on it. Back in August 2023, a sneak peek of her re-recorded version of 'Look What You Made Me Do' debuted in the show Wilderness and then again in Apple TV+'s docuseries The Dynasty: New England Patriots. Recently, it also made its way into The Handmaid's Tale While fans might be a little disappointed about the Reputation delay, Swift revealed she's already fully re-recorded her first-ever album, her debut, and she's happy with how it sounds now. 'Those two albums can still have their moments to re-emerge when the time is right, if that would be something you guys would be excited about. But if it happens, it won't be from a place of sadness and longing for what I wish I could have. It will just be a celebration now.' Taylor's whole re-recording journey started in 2019, when Scooter Braun bought the rights to all her old music from her former label, Big Machine Records. Fans have long wondered if Swift ever got a tattoo, and she cleverly dropped the answer in her handwritten note when she said, 'My first tattoo just might be a huge shamrock in the middle of my forehead,' giving a shoutout to the music company. Though the exact amount of money was not disclosed, Swift did say that she acquired those for an exceptionally fair amount. According to Billboard sources (Taylor Swift, Fearless, Speak Now, Red, 1989, and Reputation), Swift's deal for the six albums was around $360 million, which is pretty close to what the private equity firm paid for them in 2020.

Did Taylor Swift Really Pay $1 Billion to Buy Back Her Own Masters? (Source)
Did Taylor Swift Really Pay $1 Billion to Buy Back Her Own Masters? (Source)

Yahoo

time3 days ago

  • Business
  • Yahoo

Did Taylor Swift Really Pay $1 Billion to Buy Back Her Own Masters? (Source)

Taylor Swift announced on May 30 that she bought back her own catalog A source tells PEOPLE that reports of her purchasing her masters for $1 billion are "highly inaccurate." The 14-time Grammy winner wrote that she was "elated and amazed" that her entire life's work belonged to ehrDid Taylor Swift really pay a cool $1 billion to buy back her music catalog? A source tells PEOPLE, "the rumored price range that was reported is highly inaccurate." It's unclear exactly how much Swift, 35, spent on the purchase of her music catalog. The 14-time Grammy winner revealed on Friday, May 30, that she regained control of her masters six years after the drama involving Scooter Braun in 2019 when he purchased Big Machine Records from Scott Borchetta. The 2019 purchase meant that Braun had control over all the music Swift made prior to her joining Universal Music Group in 2018. When Swift signed with UMG, she received ownership of her future masters as part of the deal. Braun's purchase of Big Machine Records ultimately led to Swift re-recording her albums released from 2006 to 2017 as Taylor's Versions to regain control of her music. Now, she owns all of her original work. is now available in the Apple App Store! Download it now for the most binge-worthy celeb content, exclusive video clips, astrology updates and more! Swift shared her thoughts on the purchase in an emotional announcement on May 30. "Hi. I'm trying to gather my thoughts into something coherent, but right now my mind is just a slideshow. A flashback sequence of all the times I daydreamed about, wished for, and pined away for a chance to get to tell you this news," she began the statement shared on her website. "All the times I was thiiiiiiiiiiiiis close , reaching out for it, only for it to fall through. I almost stopped thinking it could ever happen, after 20 years of having the carrot dangled then yanked away. But that's all in the past now." "I've been bursting into tears of joy at random intervals ever since I found out that this is really happening. I really get to say these words: All of the music I've ever made... now belongs... to me," she continued. "And all my music videos. All the concert films. The album art and photography. The unreleased songs. The memories. The magic. The madness. Every single era. My entire life's work." She also expressed her gratitude for the conversations her saga had launched within the music industry between artists and fans. "Every time a new artist tells me they negotiated to own their master recordings in their record contract because of this fight, I'm reminded of how important it was for all of this to happen." "Thank you for being curious about something that used to be thought of as too industry-centric for broad discussion. You'll never know how much it means to me that you cared. Every single bit of it counted, and ended us up here," she continued. The PEOPLE Puzzler crossword is here! How quickly can you solve it? Play now! She signed her note off as "elated and amazed," thanking her fans for their "goodwill, teamwork, and encouragement." "The best things that have ever been mine... finally actually are." Read the original article on People

Taylor Swift now owns all her music thanks to her $2 billion Eras Tour
Taylor Swift now owns all her music thanks to her $2 billion Eras Tour

CNBC

time3 days ago

  • Entertainment
  • CNBC

Taylor Swift now owns all her music thanks to her $2 billion Eras Tour

Taylor Swift's Eras Tour shattered records, spawned a blockbuster hit concert film and made the pop singer a billionaire. Now, she credits the nearly two-year tour with helping her "greatest dream come true": becoming the owner of all of her music. Swift on Friday announced that she had purchased the master recordings of her first six albums, putting them under her control for the first time since they were sold to record executive Scooter Braun in 2019. The 35-year-old shared the news in a handwritten post on her website, thanking her fans for the financial support that helped her make the sale possible. "All I've ever wanted was the opportunity to work hard enough to be able to one day purchase my music with no strings attached," she said. The financial terms of the deal were not released, but Swift has been working hard over the past few years to generate the cash necessary to make such a sale possible. Swift has since 2021 been releasing re-recorded "Taylor's Versions" of her early albums. These albums, released over time during the Eras Tour, topped the charts and sold millions of copies, helping Swift break the record for most No. 1 albums for a female artist. Her tour, which saw tickets sell for tens of thousands of dollars, is far and away the highest-grossing tour of all time. The 149-show Eras Tour visited five continents and sold more than $2 billion in tickets, and millions more in merchandise. Swift's 2023 concert film became the highest-grossing domestic concert film ever, raking in more than $250 million during its run. Indeed, CNBC reported that the economy of Taylor Swift in 2023 eclipsed the GDP of some small nations. "The passionate support you showed those albums and the success story you turned The Eras Tour into is why I was able to buy back my music," she wrote. "I can't thank you enough for helping to reunite me with this art that I have dedicated my life to, but have never owned until now." ,

'I've been bursting into tears of joy': Taylor Swift buys back the rights to her first six albums
'I've been bursting into tears of joy': Taylor Swift buys back the rights to her first six albums

The Journal

time3 days ago

  • Entertainment
  • The Journal

'I've been bursting into tears of joy': Taylor Swift buys back the rights to her first six albums

TAYLOR SWIFT HAS bought back her first six studio albums, after a years-long battle to own the rights to her earlier music. Now, she says, she will not release re-recorded versions of her self-titled debut album or Reputation, her sixth album. It's undoubtedly a bittersweet moment for fans, who fiercely backed the singer after she opened up about the sale of her masters, as well as the rights to all her music videos and artwork, by her record label in 2019. She said she tried to purchase them herself but that the conditions were undesirable. Since then, she's released re-recordings, known as Taylor's Versions, of four of the 'stolen' albums: Fearless, Speak Now, Red and 1989. Each album came with previously-unheard bonus tracks – 'from the vault'. Rumours have swirled constantly about when she may announce the re-release of her first and sixth albums. Fans can stand down now, in the knowledge that they'll never come. In an emotional letter posted on her website, Swift wrote: 'I've been bursting into tears of joy at random intervals ever since I found out that this is really happening. Advertisement 'I really get to say these words: All of the music I've ever made… now belongs to me. 'I can't thank you enough for helping to reunite me with this art that I have dedicated my life to, but have never owned until now. I almost stopped thinking it could ever happen, after 20 years of having the carrot dangled and then yanked away. 'To my fans, you know how important this has been to me — so much so that I meticulously re-recorded and released four albums, calling them Taylor's Versions.' In December, Swift finished the Eras Tour, a 149-show tour that celebrated each phase of her music career. The 35-year-old said it was the success of that tour, combined with the re-releases, that enabled her to buy back the masters. Swift didn't say how much she paid, but Billboard reports it was in the region of $360 million. 'All I've ever wanted was the opportunity to work hard enough to be able to one day purchase my music outright.' She added that she was heartened that her fight to own her music inspired younger artists to negotiate better deals for themselves. 'Every time a new artist tells me they negotiated to own their master recordings in their record contract because of this fight, I'm reminded of how important it was for all of this to happen.' She now not only owns her music, but the music videos and artwork associated with them. Readers like you are keeping these stories free for everyone... A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation. Learn More Support The Journal

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