16 hours ago
Assam tea to take centre stage at New York's fancy food show
Guwahati: The enduring fragrance and heritage of Assam's tea will be showcased at the Summer Fancy Food Show 2025, scheduled at the Jacob Javits Center in New York City from June 29 to July 1, commemorating the 200th year of 'Assam Tea', a significant occasion that celebrates the beginnings, worldwide influence, and financial importance of India's renowned beverage.
The India pavilion, which will house a "Tea Lounge", will be jointly inaugurated by Assam chief secretary Ravi Kota and ambassador Binaya S Pradhan, Consul General of India in New York on June 29.
The "Assam Tea Lounge" will offer visitors an immersive experience through thoughtfully curated live brewing bars, sommelier-led tasting sessions, and artisan tea pairings with cookies, chocolates, and more.
Visitors can explore the evolution of Assam tea through engaging storytelling sessions, video interviews with tea growers, and showcases on sustainability, women-led cooperatives, and certifications like Rainforest Alliance. The space will also be adorned with Assamese design elements — from visuals of tea gardens and local crafts to musical and dance performances that highlight the state's rich cultural tapestry, PRO to the state chief secretary said.
This initiative at the behest of CM Himanta Biswa Sarma and supported by the Consulate General of India in New York "aims to promote Assam's rich tea heritage and expand trade and export opportunities in the US market.
