Latest news with #TechnoSport
Fashion Value Chain
5 days ago
- Business
- Fashion Value Chain
TechnoSport Launches Cotflex: Next-Gen Sustainable Activewear
TechnoSport, India's leading homegrown athleisure brand, has launched Cotflex, a revolutionary activewear collection for men, women, and kids that redefines comfort, performance, and sustainability. Engineered with next-gen textile technology, Cotflex blends the softness of cotton with performance innovations, offering breathable, stretchable, and temperature-regulating apparel ideal for workouts, travel, and everyday wear. Key Features: Cotflex Fabric – Cotton-like softness with wrinkle resistance and advanced breathability. TECHNO GUARD – Anti-microbial protection to prevent odor-causing bacteria. 4-Way Stretch – Enhanced flexibility for unrestricted movement. Anti-Static – Keeps fabric from clinging to the body. OdourFree – Quick-drying, freshness-retaining technology. UPF 50+ – Sun protection blocking 98% of harmful UV rays. Soft & Smooth Feel – Designed for the most comfortable fit. Beyond performance, Cotflex marks a major stride in sustainable fashion. By reducing fiber shedding and using spandex-free stretch technology, the collection cuts down on microplastic pollution and improves garment longevity—minimizing environmental impact. 'With Cotflex, we're merging innovation with responsibility,' said Puspen Maity, CEO of TechnoSport. 'This collection reflects our commitment to redefining activewear through smart fabric engineering.' Designed for all-season versatility, Cotflex adapts to varying temperatures and body movements, making it a year-round essential for India's dynamic lifestyle. Availability: Now available in TechnoSport stores and online at Price Range: ₹359 – ₹619
Fashion Network
5 days ago
- Lifestyle
- Fashion Network
TechnoSport expands product offering with 'Cotflex' line
Athleisure brand TechnoSport has expanded its product offering with the launch of the 'Cotflex' collection, a new range of top and bottom wear for men, women, and children. Designed to blend the comfort of cotton with performance-enhancing features, the brand announced that the Cotflex line aims to meet the diverse needs of modern active lifestyles. 'At TechnoSport, we are committed to pushing the boundaries of textile innovation to create products that truly enhance the active lifestyle," said TechnoSport's CEO Puspen Maity in a press release. "The Cotflex collection embodies this vision by merging the natural comfort of cotton with advanced performance features. We are excited to bring this revolutionary fabric technology to our customers and redefine what activewear can be." Designed for sports, yoga, casual outings, gym sessions, and travel, the Cotflex range includes key features such as wrinkle-free fabric, four-way stretch, anti-static finish, and UPF 50+ protection. It also incorporates TechnoSport's proprietary 'Techno Guard' technology, which inhibits the growth of sweat-originated microbes, alongside quick-drying and odour-resistant properties. The Cotflex collection has been designed with sustainability in mind. It reduces microplastic pollution through minimal fibre shedding, avoids traditional spandex, and promotes garment longevity using advanced polyester blends, according to the label. TechnoSport positions this offering as a greener choice for environmentally conscious shoppers. The collection is now available in stores and online, priced between Rs 359 and Rs 619.
Fashion Value Chain
26-04-2025
- Business
- Fashion Value Chain
TechnoSport Opens First North India Store in Indore
TechnoSport, a leader in performance-oriented activewear, has officially launched its first exclusive brand outlet (EBO) in North India at Phoenix Citadel Mall, Indore. Opening on April 24, 2025, the 1200-square-foot store marks a key milestone in the brand's expansion beyond South India, where it has already built a strong retail and digital presence across the country. The Indore outlet offers a dynamic, experiential shopping environment for fitness enthusiasts, combining high-performance, style-forward activewear with accessible pricing. This store opening is considered one of the brand's major launches of the fiscal year, signaling TechnoSport's strategic growth into North and Central India. To celebrate, the store is offering customers exciting launch promotions: Shop for ₹2,999+ to receive a free TechnoSport Gym Bag Shop for ₹3,999+ and get a free Power Bank Shop for ₹4,999+ and take home a pair of Airdopes Shop for ₹9,999+ to win a free Trolley Bag Collection Spotlight: Shoppers can explore the latest Cotflex Spring-Summer Collection, featuring TechnoSport's innovative UPF50+ fabrics designed for India's hot weather. Key benefits include anti-microbial protection, UV resistance, lightweight construction, enhanced breathability, and quick-drying technology—ideal for active individuals who seek all-day comfort, freshness, and sun protection. The store also features TechnoSport's bestsellers alongside new, trendy selections tailored specifically for Indore's vibrant, youthful demographic. Commenting on the launch, Sandeep Jhunjhunwala, Director of TechnoSport, said, 'Expanding into Indore is a proud moment for us. The city's active, health-conscious community is the perfect audience for our performance-driven offerings.' Puspen Maity, CEO of TechnoSport, added, 'Indore represents an important growth market for us. With rising demand across Madhya Pradesh and Chhattisgarh, we plan to open six additional stores in Central India this financial year, strengthening our reach even further.' TechnoSport's Indore store exemplifies its commitment to making premium-quality activewear accessible to a broader audience while offering customers a superior in-store experience. Store Location: Phoenix Citadel Mall, Indore Website:
Fashion Network
25-04-2025
- Business
- Fashion Network
TechnoSport launches first North India EBO in Indore
Performance-driven active wear brand TechnoSport has opened its first exclusive brand outlet in North India. Located in Indore's Phoenix Citadel Mall, the store measures 1,200 square feet and opened its doors to the public with a range of promotional offers. "Opening our first store in Central India, particularly in a vibrant city like Indore, is a momentous occasion for TechnoSport," said TechnoSport's director Sandeep Jhunjhunwala in a press release. "Indore's young population and active lifestyle make it a perfect fit for our brand. We are excited to bring our innovative activewear to the people of Indore and be a part of their fitness journey." The new TechnoSport store held its official launch on April 24 and follows the brand's recent store expansion in South India. Key elements of the new store include TechnoSport's Cotflex collection of activewear for Spring/ Summer 2025, made using anti-microbial textile technology. "This is our first store outside of Southern India, and we are thrilled to have chosen Indore. We have observed great traction for the brand in Madhya Pradesh and Chhattisgarh through our website and other marketplaces," said TechnoSport's CEO Puspen Maity. "Given this positive response, we are planning to launch six more stores in Central India this financial year, further solidifying our presence in the region."
