Latest news with #Tecovas'
USA Today
23-05-2025
- Business
- USA Today
Last call! Military members get an extra 20% off at the Tecovas boot sale
Last call! Military members get an extra 20% off at the Tecovas boot sale Memorial Day weekend is obviously the appropriate time to honor the veterans who have served your country, enjoy backyard BBQ with your favorite people and maybe upgrade your boots? Tecovas is currently serving up to 20% off on the brand's Last Call sale section, plus special military discounts for those who are applicable. Extra 20% off at the Tecovas Last Call sale 20% off for military members (active duty, veterans and their families) Whether you're a longtime fan of Tecovas' handcrafted Western boots or you're just discovering their premium leather goods, this is your chance to save big on timeless style Shop Tecovas boots Extra 20% off Last Call The Tecovas Last Call section already features discounted boots, apparel and accessories—but now you can take an extra 20% off! You can expect to find deals on: Men's and women's leather boots Western shirts and denim Belts, wallets and travel bags Limited-edition styles and seasonal closeouts 20% military discount at Tecovas In honor of Memorial Day, Tecovas is extending a 20% discount sitewide to military personnel. The 20% off is valid for military members, including: Active duty service members Veterans Military spouses and dependents Verification is required at checkout to receive the discount Why do people shop Tecovas boots? Handcrafted quality: Every pair of Tecovas boots is made with premium leathers and traditional craftsmanship. Every pair of Tecovas boots is made with premium leathers and traditional craftsmanship. Free shipping and returns: Try a pair of Tecovas boots on at home, risk-free. Try a pair of Tecovas boots on at home, risk-free. Timeless Western Style: From city streets to country roads, Tecovas boots are designed for durability and so they look cool anywhere. When does the Tecovas Memorial Day sale end? The Memorial Day sale is live now and expected to run through Monday, May 26—but inventory is limited, so don't wait! Shop all Tecovas boots
Wall Street Journal
11-04-2025
- Lifestyle
- Wall Street Journal
Why Tech Bros Are Dressing Like Cowboys Now
Visit the Austin, Texas, flagship of Tecovas, a buzzy western-wear brand known for relatively minimal designs, and you might encounter something more terrifying than a coiled rattlesnake: a tech bro trying on $300 cowboy boots with his tight, stretch chinos. Patrick Shehane, Tecovas' central regional manager, said sometimes a fit guy turns up in full athleisure and winds up 'standing there in broad, square-toe boots with his pants tucked into them.' Once the eager customer has settled on shoes, the staff recommends jeans wide enough to swallow the top of the boots and stop Jesse James's spinning in his grave. (For those who haven't binged 'Yellowstone,' tucking pants into cowboy boots is bad.) Sometimes, a tech guy tags along with his girlfriend. 'We get him out of the Allbirds and put him in our boots,' said Shehane. 'Word got out through the tech community that Tecovas is where to go.'
Axios
12-03-2025
- Business
- Axios
Tecovas on trends, expansion in Texas and beyond
Austin-based Tecovas wants to outlast the internet's obsession with western wear. Why it matters: Boots, denim and fringe are no longer just for cowboys. Headlines from Vogue and GQ call western wear 2024's defining trend, and you don't have to scroll far to find influencers showing off their new boots. Driving the news: Tecovas' vice president of brand marketing, Samantha Fodrowski, spoke at Axios House during South by Southwest about the brand's strategy to balance trends and its growing footprint. What they're saying:"We're all throughout Texas now, but we're also in places you might not expect to see a western brand" — like Boston, California and Philadelphia, she told Axios. "We're able to ride this wave. It's certainly not a bad thing." Zoom in: Tecovas opened its first retail store on South Congress in 2019, offering boots generally priced lower than other traditional retailers because of their direct-to-consumer model. South Congress has become a boot epicenter, with longtime boot shop Allens Boots, Heritage Boot Co. and Lucchese Boot Company. Yes, but: Fodrowski said the bootmaker "doesn't see Western as a trend," and notes that they're the "newbie" in a craft that's been around for many years. "We're so respectful of the craft and the brands that have been around for as long as they have," she said. The big picture: Tecovas rapidly expanded in recent years, opening 11 new stores in 2024. The boot brand now has 42 brick-and-mortar locations across the country and recently announced its move into the wholesale market. "We really look at where people are already searching for us, where they're buying us online," Fodrowski said, adding the company is "very selective about where we're putting stores." What's next: Tecovas plans to open 12 more this summer, including its first store in New York City, according to Fodrowski.
