Latest news with #TeddyGroup
Yahoo
14-05-2025
- Business
- Yahoo
Teddy Group Selects Centric Market Intelligence to Power Market Expansion with Competitor Benchmarking and Data-Driven Decision-Making
Italian fashion retail leader boosts localization of retail and e-commerce strategy with AI-powered competitive pricing and trend insights CAMPBELL, Calif., May 14, 2025 /PRNewswire-PRWeb/ -- Centric Software® is pleased to announce that Teddy Group has selected Centric Market Intelligence™ to underpin data-driven decisions across product planning and competitive pricing to boost its market positioning for flagship brand, Terranova. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals. Founded in 1961, Teddy S.p.A Group has grown from a small local store in Rimini, Italy, into a global fashion retail powerhouse. Terranova, launched in 1988, represents one of the group's flagship brands with over 500 stores in 37 markets, offering contemporary fashion for men, women and children. Today, the brand operates through multiple channels, including retail stores, 13 direct e-commerce markets and a growing marketplace presence. The integration of Centric Market Intelligence to Terranova's pricing and planning processes, will empower the brand to define more precise starting prices and markdown strategies per market and per channel. "One of the most valuable insights we expect from Centric is understanding product velocity—what sells out first and why. This will guide our pricing, assortment and replenishment strategies, making our e-commerce and marketplace approach more efficient and competitive." The implementation of Centric Market Intelligence comes at a pivotal time for the Teddy Group's digital transformation and marketplace expansion. With aims to consolidate its presence in local markets with a structured marketplace and logistics expansion plan, the Teddy Group sought a solution to the lack of real-time market insights and manual approach taken to forecasting and analysis across the product development, pricing and marketing processes. "We needed a better understanding of how to approach each different market with a different strategy," says Filippo Cisterni, eCommerce Manager at the Teddy Group. "At Teddy Group, we are driven by data in every single team - it is key for us in every aspect of our strategy. With Centric Market Intelligence, we will now have real-time insights on competitors and market trends." To maximize their market impact, Terranova requires in-depth, real-time insights to benchmark competitor assortments and pricing strategies across each marketplace to optimize the brand's relevancy and market penetration. This visibility will guide Terranova's decisions about how to localize their product offering with competitive initial price points and markdown strategies for each market. Prior to Centric Market Intelligence, competitor analysis was done manually via spreadsheets or through one-time reports from third-party vendors, which lacked live updates and historical trend visibility. "[Previously], our marketplace manager would spend up to 8 hours per channel manually selecting product listings for each marketplace, cross-referencing data in spreadsheets to determine the best assortment and pricing strategy every season," explains Cisterni, "With Centric Market Intelligence, we will be able to quickly compare seasonal trends and pricing strategies, helping us make smarter buying and pricing decisions." While initial implementation focuses on the Terranova brand, successful adoption will lead to expansion across other Teddy Group brands in the near future. "One of the key points in evaluating Centric over other solutions was the ease of comparison. It will give us clear, actionable insights into how the market is evolving season by season and how our competitors apply their strategies. Other tools we used in the past provided trend insights, but they lacked the depth of analysis we needed—Centric will allow us to make data-driven decisions with a level of precision we didn't have before," concludes Cisterni. "Retailers today need rapid access to market intelligence to make strategic decisions and stay competitive. Teddy Group's data-driven partnership with Centric Market Intelligence delivers a competitive advantage that is necessary for retail expansion. Manual processes are being transformed into actionable insights across pricing optimization, merchandising decisions and marketplace growth across multiple regions," says Chris Groves, CEO of Centric Software. Learn more about Centric Software Request a demo Teddy S.p.A. Group ( Teddy Group is an Italian fashion company with a big dream: to offer more than just clothes, sharing a world to belong to. Through the brands Terranova, Rinascimento, Calliope and QB24, it wants to dress the world with beauty, welcome, promoting personal fulfillment, serving customers in 79 markets, thanks to an omnichannel distribution that includes online, directly managed or franchised single-brand stores and wholesale distribution. In 2023, the Group achieved a turnover of 672.5 million euros and retail revenues of 1.115 billion euros, with 841 stores and 3,464 employees. Media Contact Celia Newhouse, Centric Software, +14385015498, cnewhouse@ View original content to download multimedia: SOURCE Centric Software
Fashion United
13-05-2025
- Business
- Fashion United
New concept for Terranova brand: First Riviera 2.0 store in Milan
Terranova, a young and contemporary clothing brand that is part of the Teddy Group, created the new Riviera 2.0 concept store. After recently debuting at the 'Il Centro' shopping centre in Arese, Milan, the new format will arrive in over 20 stores in 10 countries by the end of 2025. In April, two affiliated stores with this concept will open: one in Tricase, in the province of Lecce, and another in Casablanca, Morocco. The first direct stores with the new format, after the one in Arese, will be in Bari and Monfalcone. 'This concept stems from the desire to evolve Terranova's historical identity, starting from the roots of the Rimini Riviera and its original pop spirit, reinterpreting it in a current and vibrant way,' the management highlighted in a note. In detail, Riviera 2.0 is distinguished by the creation of an environment that is inspired by the Romagna Riviera and its free and positive spirit. The stores with this format offer the complete Terranova collections, which include womenswear, menswear and kidswear lines, as well as lingerie and accessories. The aesthetic recalls the warmth and spontaneity of the territory with natural materials, warm light and installations that evoke lightness and movement. The storefront is emphasised by the luminous 'Ciao' installation at the entrance. A central element of the format is the catwalk, which guides the shopping experience with the same freedom as a walk on the seafront. The natural wood recalls the seaside structures and the warmth of the beach. The changing rooms are also designed to offer a practical and welcoming experience. Simple, functional and with a relaxed atmosphere, they are characterised by striped curtains that recall those of the Romagna seaside resorts, for a touch of authenticity and lightness. Omnichannel integrates physical and digital: spaces stimulate creation of social content 'To support our growth and be attractive and innovative in the eyes of our customers, it is necessary to be up to date with market developments. Our origins and our values are distinctive elements that we want to promote throughout the world with this new format, also demonstrating attention to all the most modern instruments of contact with customers,' said the development director of Teddy, Luca Binci. 'The relationship with customers is fundamental for us and this evolution is intended to be a way to provide them with a further dimension of the relationship with the brand. We also intend to strengthen an omnichannel strategy that allows us to maintain customer trust and relevance to them at every moment of purchase,' added the creative director of Terranova, Roberto Fantoni. In the Riviera 2.0 stores, omnichannel integrates physical and digital: the spaces are designed to stimulate the spontaneous creation of social content. The Teddy Group recorded consolidated turnover of more than 672 million euros in 2023 (2023 figures). The group markets the Terranova, Calliope, Rinascimento brands. The new Arese store Credits: Gruppo Teddy This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@
