21-04-2025
I tried out supermarket loo rolls – my 70p per roll winner was softer and thicker than Andrex
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WHEN it comes to buying toilet paper, the last thing you want to do is throw money down the toilet - literally.
Cheap rolls may seem like a bargain but if they don't do the job or you need to use lots of sheets, it might not be as good value as it first appears.
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Lynsey Hope tested loo roll so you don't have to
Credit: Oliver Dixon
To help you choose, we have tested supermarket own brand rolls to see which performed best against the market leader, Andrex.
As well as testing them day to day, we also submerged them in water and checked how easy they were to then tear after applying a bit of pressure.
Here, Lynsey Hope, reveals the results:
M&S Super Soft Toilet Tissue
£2 for 4 rolls
50p per roll of 200 sheets (25p per 100 sheets)
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M&S offers better value than Andrex, Lynsey found
Credit: Oliver Dixon
Lynsey says: "Not the cheapest roll but it's still better value than Andrex and it oozed quality.
"It was soft and nice to the touch and didn't irritate even delicate skin.
"It was probably the strongest I tried and is triple-layered (three-ply) for added strength and works out around 25p per 100 sheets.
"It's also made with at least 15% recycled paper so it's kind to the planet too."
Effectiveness: 5/5
Value: 3/5
Total score: 8/10
Lidl Floryalys Luxury Soft White Toilet Tissue
£1.45 for 4 rolls
36.2p per roll of 220 sheets (16.4p per 100 sheets)
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Lidl's sheets were on the smaller side, but it's a good option if you want to save money
Credit: Oliver Dixon
Lynsey says: 'A competitive price from Lidl. It definitely wasn't the softest to touch, it felt a little scratchy.
"The sheets also seemed a little on the small side.
"But it was reasonably strong and did an ok job overall so for the price, it was ok.
"A good option if you really need to save money on your grocery bills.'
Effectiveness; 3/5
Value: 4/5
Overall score: 7/10
Andrex Complete Clean
£2.95 for 4 rolls
73.7p per roll of 190 sheets (38.7 per 100 sheets)
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Andrex is the go-to toilet paper for many
Credit: Oliver Dixon
Lynsey says: "Soft, strong and gets the job done. I can see why this is the go-to toilet paper for so many households.
"It's gentle on skin but durable enough to withhold tearing, even when submerged in water.
"It's two-ply and is embossed with a unique 3D wave texture which stopped it from ripping and allowed for more efficient cleaning.
"The only downside is the price - it's more than double the cost of most own brands per 100 sheets."
Effectiveness: 5/5
Value: 3/5
Total score: 8/10
Tesco Luxury Soft
£1.45 for 4 rolls
36.2p per roll of 220 sheets (16.4 per 100 sheets)
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Tesco's worked well and offers great value too
Credit: Oliver Dixon
Lynsey says: "This Tesco paper was quite resistant and didn't split when soaked in water.
"It worked just as well as Andrex, although it wasn't as soft.
"Each two-ply sheet was a decent size and there were a generous 220 sheets on each roll so it lasted well.
"Working out at just over 16p per sheet it was one of the cheapest products we tested and I thought it was great value."
Effectiveness: 4/5
Value: 5/5
Total score: 9/10
Asda Shades Everyday White
£1.44 for 4 rolls
36p per 220 sheet roll (16.3p per 100 sheets)
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Asda's loo roll didn't tear easily
Credit: Oliver Dixon
Lynsey says: "Asda's loo paper is good value but it also felt strong, not tearing easily.
"It was soft to touch, absorbed water well and I didn't have to use much of it, so I thought it was pretty good value, too."
Effectiveness: 4/5
Value: 4/5
Total score: 8/10
Aldi Saxon Softer Luxury Toilet Tissue
£1.45 for 4 rolls
36.2p per 220 sheet roll (16.4p per 100 sheets)
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Lynsey wasn't impressed by Aldi's loo roll
Credit: Oliver Dixon
Lynsey says: 'Aldi has so many bargain dupes but sadly, this wasn't one of them.
"It felt quite thin and scratchy on the skin, it didn't absorb water well and it ripped too easily.
"The Sainsbury's option is better value and does a better job.'
Effectiveness: 1/5
Value: 3/5
Total score: 4/5
Morrisons Oh So Soft Classic White Toilet Tissue
£1.75 for 4 rolls
43.7p per 190 sheet roll (23p per 100 sheets)
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Morrisons was among the pricier options and it didn't last long
Credit: Oliver Dixon
Lynsey says: "These felt soft to use and they were strong enough, not tearing easily, but each of the two-ply sheets was quite small so you need to use quite a bit each time.
"The roll quickly disappeared, not lasting very long at all.
"One of the more expensive own brands too. I didn't think they were worth the money."
Effectiveness: 3/5
Value: 3/5
Total score: 6/10
Sainsbury's Super Soft Double Rolls
£2.80 for 4 rolls
70p per roll of 440 sheets (15.9p per 100 sheets)
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Sainsbury's was crowned the winner in our test
Credit: Oliver Dixon
Lynsey says: "Not only did the Sainsbury's toilet roll feel softer and thicker than Andrex, it is incredible value.
"The rolls are extra long, with 440 sheets each, so you are paying £2.80 for the equivalent of eight rolls.
"They work out at less than 16p per 100 sheets so these are great value.
"The two-ply tissue didn't tear easily after being soaked in water and withstood a decent amount of pressure.
"As an added bonus, they were the only roll in this test to come in paper packaging so they are a great eco choice too. My winner."
Effectiveness: 5/5
Value: 5/5
Total score: 10/10
Essential Waitrose Ultra Soft Bathroom Tissue
£2 for 4 rolls
50p per 190 sheet roll (26.3p per 100 sheets)
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Lynsey wasn't a fan of the Waitrose loo roll either
Credit: Oliver Dixon
Lynsey says: "Waitrose came under fire recently for reducing the number of sheets in its roll from 240 to 190 and sadly, I don't think the quality is much cop either.
"They felt soft and were embossed but the two-ply sheets were small and tore easily.
"They were pretty absorbent but I would have expected better from the upmarket chain. Not a fan."
Effectiveness: 3/5
Value: 2/5
Overall score: 5/10
