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Business Insider
17 hours ago
- Automotive
- Business Insider
Tesla opens first African subsidiary in Morocco, begins continent-wide expansion
Tesla has officially opened its first African office in Casablanca, Morocco, marking a strategic milestone in the company's global expansion plans. Tesla has inaugurated its first African office in Casablanca, Morocco, as part of its global expansion strategy. Operations include vehicle importation, sales, servicing, clean-energy solution distribution, and charging infrastructure management. Tesla's leadership combines global expertise and local operational knowledge, emphasizing a tailored ecosystem approach. The newly established subsidiary, Tesla Morocco, was legally incorporated on May 27, 2025, with an initial capital of MAD 27.5 million (approximately USD 2.75 million). Located in the high-end Crystal Tower at Casablanca Marina, the office signals Tesla's long-term commitment to Morocco as both a regional hub and an entry point into the African market. Prior to this move, Tesla had quietly laid the groundwork for its North African presence, having installed hybrid superchargers in Casablanca and Tangier in 2021. The network has since expanded to additional cities including Rabat, Fez, Marrakesh, and Agadir. Tesla Morocco will oversee a wide range of operations, including vehicle importation, sales, servicing, and charging infrastructure. In addition to its automotive focus, the subsidiary will handle distribution of Tesla's clean-energy solutions such as solar panels, battery storage systems, and energy network services. The office will also provide after-sales support, technical assistance, and staff training, indicating Tesla's intention to deliver a fully integrated ecosystem tailored to local needs. Why Morocco? Tesla's strategic bet on Africa's renewable future The subsidiary is jointly managed by Rafael Arqueza Martin and Shahin Oliver Khorshidpanah, with backing from Tesla International B.V. and Tesla Motors Netherlands B.V. The leadership structure highlights the company's strategy of combining global expertise with on-the-ground operational efficiency. Tesla's decision to anchor its African operations in Morocco reflects the country's growing appeal as a clean-energy and automotive hub. With an expanding renewable energy sector, an established car manufacturing industry, and progressive investment policies, Morocco offers Tesla a strong foundation for long-term growth. The move also aligns with Morocco's broader ambition to achieve carbon neutrality and foster high-tech economic development. In April 2025, Tesla Chairman Elon Musk confirmed plans to build a factory near Kenitra. The plant is expected to follow the consolidation of Tesla's distribution and retail network, using Morocco as a springboard for further continental expansion. With the Casablanca office now operational, Tesla has made its first concrete step into the African landscape offering a glimpse into a future where electric mobility and clean energy converge across the continent.
Morocco World
3 days ago
- Automotive
- Morocco World
Tesla Officially Enters Moroccan Market with New Local Subsidiary
Rabat – Tesla officially entered the Moroccan market with the opening of a local subsidiary based in Casablanca. Tesla Archive on X, specialized in Tesla news, announced that Tesla will be in Morocco, and will manage the import, sale, and maintenance of electric vehicles, along with vehicle replacement services. The move is Tesla's first direct presence in North Africa, signaling Morocco's growing role in the global shift toward clean energy and electric mobility. Tesla created the local subsidiary on May 27, registering it as a limited liability company. With a starting capital of MAD 27.5 million ($2.75 million), Tesla's Moroccan subsidiary is based in the Crystal Tower at Casablanca Marina, one of the largest business hubs in the city. The subsidiary was set up by two Dutch-based entities, Tesla International B.V., which oversees operations across several continents, and Tesla Motors Netherlands B.V. The company also plans to roll out energy solutions, such as solar production systems, energy storage technology, and eventually explore electricity distribution. According to the same announcement, Morocco is set to become a strategic point in Tesla's broader vision for Africa and sustainable innovation. Rafael Arqueza Martin will manage the new subsidiary alongside Shahin Oliver Khorshidpanah. The two will lead Tesla's Moroccan subsidiary operations, which combine automotive services with energy solutions tailored to local needs. Tesla's choice to formalize its presence in Morocco comes after its earlier decision to install Supercharger stations in the country in 2021, first in Tangier, then in Casablanca. Supercharger stations now operate across Morocco, including in Fez, Agadir, Marrakech, Rabat, and several other cities. Those installations were Tesla's first on the African continent, stressing Morocco's role as a testing ground for broader ambitions. Tesla is expected to introduce a full range of services, from solar panels and battery systems to technical support, engineering, and training. With Tesla now formally operating in the country, Morocco joins a select list of markets that host the company's full range of services. Tags: elon muskMoroccoTeslaTesla Morocco
