Latest news with #TesticularCancerSociety
Campaign ME
15-04-2025
- Sport
- Campaign ME
FP7 McCann combats cancer in ‘ballsy' campaign during CD Leganés vs. Barcelona FC game
During a sold-out La Liga showdown against FC Barcelona, CD Leganés made history — not for goals scored, but for where they placed the the Testicular Cancer Society's logo — as part of its Sponsored Balls campaign brought to life by FP7 McCann. In a cheeky and powerful move, the club unveiled a testicular-region sponsorship, with the logo directly on players' shorts — in the exact region the disease affects. The Sponsored Balls campaign was created by FP7McCann to mark Testicular Cancer Awareness Month and spark a conversation that millions of men often avoid. Federico Fanti, Regional Chief Creative Officer, FP7McCann MENAT, said, 'In football, every inch of the kit is branded, from sleeves to socks, but no one's ever dared to sponsor the area that actually matters for this conversation. So, we found the ultimate white space in sponsorship, one that perfectly aligned message and medium. Its power lies in simplicity of the idea: put the message where men need to look — on themselves, while watching the thing they love most: the beautiful game.' Rollout of the cancer awareness campaign: From billboards to broadcasts Sponsored Balls flips the script, placing attention not on the sponsor itself, but on the cause — men's health. In a sport saturated with logos, this previously untouched zone became the most meaningful, The Testicular Cancer Society's logo, a simple cherry-like design in purple color was placed at the center of the players' shorts. Subtle in execution but bold in implication, the placement turned an often-ignored space into a direct and powerful reminder: check yourself. Accompanying the visual was the rallying cry #TenemosUnPar ('We have a pair') — a message broadcast across stadium signage, digital billboards, and live broadcasts, encouraging men to take the conversation online, share stories, and more importantly, check themselves. CD Leganés captain Sergio González, who led the team in the now-iconic shorts, said, 'Football gives us a platform few others have. Some teammates didn't even know how to check themselves before this. Now they do. If showing our pair helps save even one life — that's a win beyond football.' Testicular cancer is the most common cancer in young men — yet remains one of the least talked about. Despite 1 in 250 men being diagnosed, awareness and regular self-exams are dangerously low. That's the insight that sparked this campaign: if men aren't looking down there on their own, maybe football can give them a reason to. Michael Craycraft, founder of the Testicular Cancer Society, called the stunt 'the most effective few seconds in testicular cancer awareness history,' adding: 'We've spent years trying to normalise self-exams through traditional means, reaching thousands. This campaign reached millions in one shot — getting people talking like never before.' Impact of the Sponsored Balls campaign The campaign witnessed an immediate, measurable impact with #TenemosUnPar trending within within minutes of kickoff. More than two million unique visitors reportedly landed on the Testicular Cancer Society website, which is more than what the website has witnessed in the past three years combined. 'Sponsored Balls' builds on last year's award-winning 'Highlight Your Balls' initiative, which turned wall setups in free-kick highlights into self-check tutorials. Craycraft closed with a global challenge: 'This campaign changed how we reach men who need this message most. With CD Leganés leading the way, we're calling on clubs around the world to dedicate just one match to this cause. The impact could be lifesaving.' CREDITS: Client: Testicular Cancer Society and CD Leganés Football Club Founder Mike Craycraft Testicular Cancer Society Director of Communications & Marketing Víctor Marín CD Leganés Football Club Digital & Audiovisual Content Manager Jaime del Campo CD Leganés Football Club Chief of Protocol Nerea Cacho CD Leganés Football Club Marketing Coordinator Adrian Lozano CD Leganés Football Club Creative agency: FP7 McCann Regional Chief Creative Officer Federico Fanti FP7 McCann Dubai Executive Creative Director Nayaab Rais FP7 McCann Dubai Senior Creative Director & Head of Art Paulo Engler FP7 McCann Dubai Creative Director Art Jonathan Cruz FP7 McCann Dubai Associate Creative Director Art Bruno Montoro FP7 McCann Dubai Associate Creative Director Copy Rob Hall FP7 McCann Dubai Senior Copywriter Diego Fernandez-Cid FP7 McCann Dubai Senior Art Director Arthur Melo FP7 McCann Dubai PR Manager Roksar Kamal FP7 McCann Dubai Creative Excellence: McCann WorldGroup Global CCO Javier Campopiano McCann Worldgroup Global ECD & CCO Europe, Adrian Botan McCann Worldgroup Global Product Excellence Director Carmem Bistrian McCann Worldgroup Creative Excellence Senior Manager Lara De Souza MCN Creative Excellence Manager Sofia Serrano FP7 McCann Dubai Production: FP7 McCann Dubai Motion Designer Kaue Akimoto FP7 McCann Dubai Video Editor Murilo DePaula FP7 McCann Dubai Director Yago Casariego Freelancer CS: Managing Director Tarek Ali Ahmad FP7 McCann Dubai PR: Chief Communications Officer Lizzie Dewhurst MCN Managing Director Peter Jacob Current Global Client Director Charlotte Joseph Marketiers
Associated Press
10-04-2025
- Health
- Associated Press
Leganes players to promote testicular cancer awareness with special logo on crotches
MADRID (AP) — Spanish soccer club Leganes has joined the fight against testicular cancer by planning to wear attention-grabbing shorts for its upcoming game against Barcelona. Their shorts will bear a special logo right in the crotch of two spheres joined by a cancer awareness bow and encircled by 'Testicular Cancer Society.' The public awareness campaign in support of testicular cancer awareness month announced by Madrid-based club on Thursday is called 'Tenemos un par' ('We have a pair'). Leganes hosts Barcelona in La Liga on Saturday. The Testicular Cancer Society says it is the most common form of cancer for men aged 15 to 35 and encourages regular self-examination. 'Some teammates didn't know how to self-explore before this campaign,' Leganes captain Sergio González told the club website. 'If this manages to save a life it is worth more than any title.'
Mid East Info
09-04-2025
- Health
- Mid East Info
Testicular Cancer Society Teams Up With Aster Hospitals & Clinics To Launch Game-Changing Amateur Anti-Doping Test, Bringing Early Detection to the Field
The Testicular Cancer Society in partnership with Aster Hospitals & Clinics, and in collaboration with creative agency – FP7McCann, have launched a one-of-a-kind initiative with positive disruption on fields for amateur sportsmen. Introducing the Amateur Anti-Doping Test Kit, a tool designed to repurpose routine anti-doping screenings for early testicular cancer detection, promoting awareness and encouraging self-examinations. Launched across regional and global markets, including the UAE, US, and UK, the creative approach stems from a compelling insight: some pro athletes who tested positive during routine doping screenings were later diagnosed with testicular cancer. This connection underscored a missed opportunity, turning anti-doping tests into an entry point for proactive health checks. But pros are only 1% of athletes. What about the other 99%? The amateur athletes. Testicular cancer remains the most common cancer among men aged 15 to 44 in 62 countries worldwide (National Library of Medicine), yet awareness remains low. Studies indicate that 46% of men do not perform self-examinations (Cancer Treatment Centers of America), despite the fact that 99% of cases are treatable when caught early. The Amateur Anti-Doping Test aims to change this by meeting men where they already are, on the field, in the gym, and at their weekend games. The campaign also emphasizes what experts have long identified as the first and most crucial line of defense: self-examination. Early detection begins with knowing how to check for warning signs, yet 73% of men reported not performing testicular self-examinations (TSE) due to lack of knowledge (APJCC). A Simple, Accessible Solution The Amateur Doping Test Kit comes in, as an additional layer of awareness and detection, providing amateur athletes with an accessible, straightforward guide to both self-check and advanced testing. The kit includes: A step-by-step manual on how to perform a testicular self-exam Certified blood test tube for sample collection that can be availed at Aster Hospitals & Clinics and can help in detecting in testicular cancer markers How Does it Work? Registration: Amateur sports group representatives sign up on to have their athletes participate in the Amateur Anti-Doping program. The kits are funded voluntarily by the amateur athletes themselves through their league registration fees. Distribution: Upon approval, amateur sports group representatives receive the kits and distribute them to the athletes who have volunteered to participate in the program. Sample Collection: Participating athletes can take the sample kit to any Aster Hospitals & Clinics location and provide their blood sample for analysis. While Awaiting Results: Amateur athletes should use this time to review and master the testicular self-exam guide included with their kit. Follow-Up Care: If blood test results are positive for testicular cancer markers, or if anything unusual is noticed during self-examinations, athletes are encouraged to immediately consult with a qualified healthcare professional for proper medical evaluation and guidance. Ongoing Prevention: Stay Proactive – making monthly testicular self-exams a regular habit can detect problems early and potentially save lives, regardless of blood test results. Mike Craycraft, Founder of the Testicular Cancer Society and Survivor: 'For too long, conversations around men's health have been sidelined by stigma, shame, and neglect. The Amateur Anti-Doping Test changes that by embedding a lifesaving habit into routines athletes already know and trust. This isn't about adding another to-do to their list—it's about making early detection second nature, just like lacing up before a game.' Dr. Aby Madan Consultant Urologist at Aster Hospital, Mankhool, said: 'Testicular cancer often goes undetected not because it's rare, but because it's rarely talked about. It affects young, otherwise healthy men—many of whom delay checks simply due to lack of awareness or discomfort around the topic. At Aster, we believe that healthcare must meet people where they are, which is why this partnership with the Testicular Cancer Society and FP7 McCann is so meaningful. The Amateur Anti-Doping Test is not just a kit—it's a nudge, a conversation starter, and a critical step toward normalizing self-checks and early detection. By making preventative care part of the game, we're helping amateur athletes take their health into their own hands.' Join the Movement To learn more about the Amateur Anti-Doping Test Kit, visit For a comprehensive blood analysis for testicular cancer, please visit your nearest Aster Hospitals & Clinics with this kit. Please consult a qualified healthcare professional before making any medical decisions. Download my Aster – QR code attached For Digital/Social Activation: 'Spread the word. Share your story. Let's normalise self-examinations and change the game for men's health. #AmateurAntiDopingTest @TCSociety
Campaign ME
09-04-2025
- Health
- Campaign ME
Doping tests ‘accidentally' save lives: Aster, TCS turn checks into cancer screenings
Aster Hospitals and Clinics in partnership with the Testicular Cancer Society and FP7 McCann has launched a campaign aimed at rewriting the playbook on men's health with the Amateur Anti-Doping Test, an initiative that transforms routine checks — previously only accessible to professional athletes — into life-saving cancer screenings. The campaign was brought to life in partnership with creative agencies FP7 McCann Dubai and McCann WordGroup, in collaboration with McCann Health Dubai, Craft and Markettiers. It is running across Instagram, Facebook, YouTube, X, and other social platforms — but more importantly, it's being carried by culture. The Amateur Anti-Doping Test kits themselves have become media, received through direct mail and sparking conversations in places that have historically avoided them. In an exclusive conversation with Campaign Middle East, Federico Fanti, Regional Chief Creative Officer at FP7 McCann, said, 'Thanks to our partnership with Aster Hospitals & Clinics, the campaign also lives physically within their clinics across the UAE — bringing the message into real-world spaces where real action can happen. This is not just media distribution. It's presence, relevance, and reach, embedded directly into amateur athletes' everyday lives.' The campaign is part of Aster's ongoing objective to shift the conversation from illness-driven care to preventative care. Encouraging early detection is a core component that can go a long way in empowering amateur athletes and men in general to take proactive measures. 'Testicular cancer is one of the most common cancers detected in men and also curable if detected early, however more awareness is needed for people to be self-aware and take appropriate measures as needed,' Fanti explained. The Amateur Anti-Doping Test kit The kit includes: A step-by-step manual on how to perform a testicular self-examination A certified blood test tube that may help in detecting in cancer markers The kit acts as a dual-purpose tool that potentially detects testicular cancer and is designed to complement self-examination. The process is simple: Registration: Amateur sports group representatives sign up on to have their athletes participate in the Amateur Anti-Doping programme. The kits are funded voluntarily by the amateur athletes themselves through their league registration fees. Distribution: Upon approval, amateur sports group representatives receive the kits and distribute them to the athletes who have volunteered to participate in the program. Sample collection: Participating athletes can take the sample kit to any Aster Hospitals & Clinics location, and provide their blood sample for analysis. While awaiting results: Amateur athletes should use this time to review and master the testicular self-exam guide included with their kit. Follow-up care: If blood test results are positive for testicular cancer markers, or if anything unusual is noticed during self-examinations, athletes are encouraged to immediately consult with a qualified healthcare professional for proper medical evaluation and guidance. Ongoing prevention: Stay proactive – making monthly testicular self-exams a regular habit can detect problems early and potentially save lives, regardless of blood test results. The Amateur Anti-Doping Test Kit is not a replacement for regular self-examinations, but acts as an additional layer of awareness and detection. Ideation and rollout of the Amateur Anti-Doping Test Kit campaign FP7 McCann originated the idea and built the campaign from scratch. The creative agency developed the insight, the content and the physical test kit itself — except for the blood test tubes inside, which are provided courtesy of Aster Hospitals and Clinics — end to end, with next to no budget. Fanti said, 'This work is the result of a strong creative partnership with the Testicular Cancer Society, whose amazing founder, Mike Craycraft, survived testicular cancer himself. After the success of last year's Highlight Your Balls sports-related campaign, we wanted to go even deeper. We knew we had to embed the message to check even more seamlessly into men's lives. The result is the Amateur Anti-Doping Test — a behaviour-first idea that makes cancer checks feel like an aspirational part of the game, not a medical intrusion.' He added, 'We're incredibly proud to partner with Aster Hospitals & Clinics, whose medical support, belief in the idea, and commitment to accessible care made this project not only possible, but incredibly powerful. This is creativity with a purpose — and a platform.' Measuring the success of the campaign Creative agency FP7 McCann is tracking engagement, participation, and behaviour. It is measuring how many athletes register, how many visit clinics, and — crucially — how many begin incorporating self-exams into their routines. In a statement shared with Campaign Middle East, the Aster Hospitals and Clinics team stated that what they aimed to achieve was a cultural shift: when men start talking about their health the same way they talk about sport. They added that the ultimate success of the campaign was meant to be human, not just numerical. If even one amateur athlete detects testicular cancer early because of this kit — or even by hearing about it — then the campaign has achieved its most important goal, the Aster team indicated in its statement, concluding, 'that's the kind of impact you can't measure in impressions, but it's the one that truly matters: saving lives.' CREDITS: Client: Testicular Cancer Society Founder Mike Craycraft Testicular Cancer Society Client: Aster Hospitals and Clinics Dr. Sherbaz Bichu CEO, Aster Hospitals & Clinics, UAE, Oman & Bahrain Rahul Kadavakolu Group Chief Marketing Officer Deepesh KV Head of Marketing, Aster Hospitals & Clinics Kanwaljeet Thakur Deputy Manager, Marketing, Aster Hospital Lavanya Mandal Head of PR and Internal Communications Udhayan S Nair Manager, PR Dr. Ramanathan V Group Medical Director Aster Hospitals and Clinics UAE Dr. Aby Madan Consultant Urologist, Aster Hospital Mankhool Dr. Shaji Hydrose Associate Medical Director, Aster & Access Clinics, UAE Dr. Sam Thampan Specialist Urologist, Aster Hospital Qusais Creative Agency: FP7McCann Dubai Regional Chief Creative Officer Federico Fanti Executive Creative Director Nayaab Rais Senior Creative Director & Head of Art Paulo Engler Creative Director Jonathan Cruz Creative Director Ivan Bormaister Associate Creative Director Art Bruno Montouro Associate Creative Director Copy Liam Galt Associate Creative Director Copy Rob Hall Senior Copywriter Diego Fernandez-Cid Senior Art Director Roy Sebastian PR Manager Roksar Kamal Creative Excellence: Global CCO Javier Campopiano McCann Worldgroup Global ECD & CCO Europe, Adrian Botan McCann Worldgroup Global Product Excellence Director Carmen Bistrian McCann Worldgroup Creative Excellence Senior Manager Lara De Souza MCN Production: Motion Designer Kaue Akimoto FP7 McCann Dubai Video Editor Murilo DePaula FP7 McCann Dubai Motion Designer Aashim Kadayikkal FP7 McCann Dubai Videographer Marcos Cardoso Craft Retoucher Amit Borawake FP7 McCann Dubai PR Chief Communications Officer – Lizzie Dewhurst – MCN Client Director – Charlotte Joseph – Markettiers Client Service Managing Director Tarek Ali Ahmad FP7 McCann Dubai Senior Account Manager Ingrid Bechara FP7 McCann Dubai Regional Managing Director Karen Kamel McCannHealth Dubai General Manager Nael Basily McCannHealth Dubai Company Credits Entrant FP7 McCann Dubai PR Marketiers
Yahoo
01-04-2025
- Business
- Yahoo
MANSCAPED® Launches the TCS Ball Hero Bundle in Support of Testicular Cancer Awareness
Leading Men's Grooming Brand and Testicular Cancer Society Celebrate Five Years of Fighting Cancer Together SAN DIEGO, April 01, 2025--(BUSINESS WIRE)--MANSCAPED®, the global men's grooming company, is known for its superior collection of grooming products and ingenious marketing. But for the past five years, the brand has also been dedicated to a cause that directly impacts its community – raising awareness for testicular cancer and educating men on the importance of self-checks. This April marks five years partnering with the Testicular Cancer Society (TCS) and, in honor of this milestone, the launch of their most meaningful bundle yet. Today, MANSCAPED and TCS debut The Lawn Mower® 5.0 Ultra TCS Special Edition and Boxers 2.0 TCS – Flauge, available individually or as part of the TCS Ball Hero Bundle. Accented with a purposeful purple palette, the official color for testicular cancer awareness, this trimmer-boxers duo serves as a constant reminder for men to stay on top of their below-the-waist health. As part of this cause and in recognition of Testicular Cancer Awareness Month, MANSCAPED is donating $50,000 to TCS to further the non-profit organization's mission to generate awareness, fight the disease, and save lives around the world. "Five years ago, Mike Craycraft and I formed this partnership with the goal of raising awareness about testicular cancer and highlighting the importance of self-screening and early detection," said Paul Tran, Founder and CEO of MANSCAPED. "As the brand that founded groin care, we felt uniquely positioned to champion testicular health and support this incredible cause." "In 2006, I was diagnosed with testicular cancer, and in that moment, my world was turned upside down," said Mike Craycraft, Founder of Testicular Cancer Society. "What began as a personal battle became a mission – to ensure no man faces this journey alone. MANSCAPED has been an invaluable ally, using its extensive platform to amplify awareness and action. I'm so grateful to Paul and the team for their dedication to our cause and the men we serve." Designed by MANSCAPED's in-house Product Development and Creative teams specifically for this important cause, these special edition products feature co-branded TCS packaging and include educational inserts on how to perform a self-check for testicular cancer. The Boxers 2.0 TCS – Flauge include a hidden reminder to "Check Your Balls," along with MANSCAPED's signature The Jewel Pouch®, micromodal fabric with anti-chafing, flatlock seams, and moisture-wicking properties. The Lawn Mower 5.0 Ultra TCS Special Edition includes a purple power status indicator light, purple blade combs, and a custom TCS travel case, while retaining all the features customers already know and love: interchangeable SkinSafe®* foil and trimmer blade heads, waterproof functionality**, a dual-tone LED spotlight, wireless charging, and more. Available now in the United States and Canada, The TCS Ball Hero Bundle is priced at $119.99 USD and $159.99 CAD. Customers can also purchase The Lawn Mower 5.0 Ultra TCS Special Edition for $109.99 USD and $149.99 CAD and Boxers 2.0 TCS - Flauge for $34.99 USD and $39.99 CAD, exclusively on *SkinSafe® technology does not guarantee cut protection.** IPX7 rated to protect against immersion in up to one meter of fresh water for up to 30 minutes. Learn more at About MANSCAPED® Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED® is the global men's lifestyle consumer brand and male grooming category creator trusted by over twelve million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. The collection is available globally in 40 countries on on Amazon in more than 100 countries worldwide, and in major retailers including Target®, Walmart, CVS, Best Buy, Men's Wearhouse, Jos. A. Bank, Military Exchanges, and many more internationally. For more information, visit or follow on Facebook, Instagram, X, TikTok, Tumblr, and YouTube. View source version on Contacts Communications at MANSCAPED® PR@
