Latest news with #The2025ForresterWave™
Yahoo
27-02-2025
- Business
- Yahoo
Bombora Recognized As a Leader Among B2B Intent Data Providers by Independent Research Firm
Industry Pioneer Named "Gold Standard" Receiving Highest Possible Scores in Ten Key Criteria NEW YORK, February 27, 2025--(BUSINESS WIRE)--Bombora, a B2B Data provider, has been named a Leader in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025 report. Bombora, the company that created the B2B Intent Data category more than 10 years ago, is recognized by Forrester as "...the gold standard for account-level intent data feeds…" The report also notes that Bombora customers cite "the quality of Bombora's intent data as the standard by which they measure their other providers." Central to Bombora's offering is its one-of-a-kind premium B2B Data Cooperative. In Bombora's vendor profile, the Forrester report states, "Bombora's B2B co-op is made up primarily of sites with exclusive relationships, allowing for a highly unique, future-proofed dataset." The report also states: "The company has recently focused on scaling available signals, increasing its co-op size by about 20% and topic coverage by 13% over the past 18 months." Bombora is proud to be recognized by Forrester and believes the evaluation reflects their commitment to making its data accessible to customers wherever they want to use it. According to the report, "Bombora's partner-focused strategy allows clients to purchase intent data through a direct relationship, which includes expanded analytics capabilities, or through simple data feeds embedded inside most revenue marketing platforms and competitive intent offerings." Notably, many of the other Intent providers evaluated in the Wave report include Bombora Company Surge® Intent data directly in their platforms. Forrester also notes, "the intent-specific reporting available to direct customers is the best in this evaluation, along with its ability to deliver data to suit almost any use case." "Forrester's recognition underscores in our opinion our commitment to delivering the most trusted and accessible Intent data in the industry," said Mark Connon, CEO of Bombora. "We believe our position as a Leader reflects the unmatched value of our Data Co-Op, our investment in advanced analytics that deliver insights that fuel superior customer outcomes, and our unparalleled ability to deliver data directly or seamlessly through our network of 100+ partners." Bombora received the highest score possible in 10 evaluation criteria, including uniqueness of signals, buying cycle analysis, and geographic coverage. Learn more about The 2025 Forrester Wave™ for B2B Intent here. About Bombora The true B2B data pioneer, Bombora connects the B2B ecosystem in a one-of-a-kind Data Co-op of leading publishers, brand websites, and premium data providers. Leveraging advanced AI models, Bombora creates a holistic view of company research behavior enabling brands, agencies, and publishers to identify, understand, and reach their prospects and customers. Bombora provides a range of leading Intent, Identity, B2B Audiences and Campaign Measurement solutions, and makes them accessible within almost every B2B MarTech, RevTech, SalesTech and AdTech solution. Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here. View source version on Contacts Media Contacts Brittany Tibaldi / Eva Leaden516-974-2216 / 207-745-2083bombora@ Sign in to access your portfolio
Yahoo
27-02-2025
- Business
- Yahoo
ZoomInfo Named a Leader in Intent Data Providers for B2B by Independent Research Firm
ZoomInfo received the highest possible scores in the collection methodologies, data security and compliance criteria VANCOUVER, Wash., February 27, 2025--(BUSINESS WIRE)--ZoomInfo (NASDAQ: ZI), the Go-To-Market Intelligence platform, has been named a Leader in The Forrester Wave™: Intent Data Providers For B2B, Q1 2025. The Forrester Wave™ is a guide for buyers considering their purchasing options in a technology marketplace and is based on analyst analysis and opinion. This ranking report provides a competitive positioning of technology providers, used as a starting point by end users who are evaluating technology to determine which vendors to 'short list' for further consideration in their own purchasing decisions. The report recognized ZoomInfo with the highest scores possible across eight criteria, including Collection Methodologies, Identity Resolution, Data Security & Compliance, Future Proofing Data Collection, Insight Generation and Recommended Action, Data Integration & Delivery, Roadmap, and Partner Ecosystem. It also stated that "ZoomInfo offers strong intent capabilities across most industries." "We believe being identified as a Leader by Forrester in B2B Intent – as well as Marketing & Sales Data – is recognition of ZoomInfo's momentum in innovation," ZoomInfo Chief Product Officer Dominik Facher said. "To us, this reflects our relentless innovation and dedication to providing actionable intelligence that empowers go-to-market teams to engage the right accounts and contacts at the right time, driving meaningful action and revenue growth. With the largest R&D investment among providers in this evaluation, we remain committed to future-proofing our solutions, ensuring compliance, and delivering the insights businesses need to succeed." Strategy & Roadmap The report says "ZoomInfo's strategy and roadmap are heavily focused on harnessing the emerging capabilities of AI for data collection, analysis, and activation. This impressive development plan is made possible through the largest R&D investment of any provider in this evaluation." It also noted that "an extensive ecosystem of partners is a suitable complement to its strategic advantage as one of the most entrenched data providers in B2B." Standout Capability: Diverse Set of Collection Methodologies Additionally, the report states that for ZoomInfo, "a diverse set of collection methodologies is a standout capability, ranging from traditional web activity capture to collection from proprietary freemium software offerings and human outreach." The report also cites that "In recent years, ZoomInfo has shown a focus on data compliance and future-proofing collection, while identity resolution and data integration are as advanced as you would expect from a top data company." Access a copy of The 2025 Forrester Wave™ for B2B Intent to learn more. Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here. About ZoomInfo ZoomInfo (NASDAQ: ZI) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses with go-to-market intelligence that accelerates revenue growth, please visit View source version on Contacts Media Contact: Rob MorseSenior Communications Managerpr@
