Latest news with #The51
South China Morning Post
24-03-2025
- Business
- South China Morning Post
The US$48,000 single malt whisky from Scotch distiller that you'll have to smash open
Rare whisky is supposed to be in decline. Advertisement An extensive industry analysis published recently by financial advisory firm Noble reveals sales of top-shelf Scotch fell 24 per cent by volume and 34 per cent by value from the second quarter to the third quarter of 2024. Yet the ongoing parade of five-figure bottles hardly seems to be slowing. This month alone has seen the release of the oldest Irish single malt . That was followed a week later by The Glen Grant 65 Year Old, one of the costliest expressions to come out of the legendary Speyside still house. Now its next-door neighbour, The Glenrothes, is following suit with 'The 51' – the oldest and rarest single malt in its 146-year history. The Glen Grant 65 Year Old is one of the most expensive whiskies the Speyside distiller has ever produced. It launches amid a flurry of high-end Scotch single malt releases. Photo: Campari Group Just 100 bottles will be available worldwide priced at £37,000 (US$48,000) each. A stratospheric sum on its face, and yet a figure that has become exceedingly common in the perpetual one-upmanship of rare whiskies
Bloomberg
19-03-2025
- Business
- Bloomberg
Glenrothes Wants You to Smash Its $48,000 Whisky Bottle
Rare whisky is supposed to be in decline. An extensive industry analysis published recently by Noble & Co. reveals that sales of top-shelf Scotch fell 24% by volume and 34% by value from the second quarter to the third quarter of 2024. Yet the ongoing parade of five-figure bottles hardly seems to be slowing. This month alone has seen the release of the oldest Irish single malt. That was followed a week later by the Glen Grant 65 Year Old, one of the costliest expressions to come out of the legendary Speyside stillhouse. Now its next-door neighbor, the Glenrothes, is following suit with 'The 51'—the oldest and rarest single malt in its 146-year history. Just 100 bottles will be available worldwide priced at £37,000 ($48,108). A stratospheric sum on its face, and yet a figure that's become exceedingly common in the perpetual one-upmanship of rare whiskies. (That Glen Grant? $2,000 more.)
