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Zawya
26-04-2025
- Business
- Zawya
Saudia partners with The Ring Magazine as a Heavyweight Sponsor
London: Saudia, the national flag carrier of Saudi Arabia, has announced its new partnership as a Heavyweight sponsor with The Ring magazine, the premier global authority in boxing news and events. This strategic collaboration marks an exciting chapter for Saudia as it aligns itself with one of boxing's most prestigious platforms. Known for its rich history and influence within the sport, The Ring has been at the forefront of boxing journalism since 1922. Khaled Tash, Chief Marketing Officer at Saudia Group, said: "We are thrilled to partner with The Ring magazine. This sponsorship reflects Saudi Arabia's strategic emphasis on investing in sports as a catalyst for national development and international engagement. By connecting the Kingdom's audience to prestigious global sports platforms like The Ring, we are enhancing our engagement with international sports communities and promoting cultural exchange." In the presence of H.E. Advisor Turki Alalshikh, Chairman of the Board of Directors of the General Entertainment Authority, the agreement was signed by Ibrahim Binaquil, Head of Marketing at Saudia Group and Nour Ahmedien, Chief Operating Officer of The Ring, ahead of the highly anticipated Eubank vs. Benn fight at Tottenham Hotspur Stadium in London. As part of this agreement, Saudia will be prominently featured across various media channels associated with The Ring magazine including print editions, digital platforms, and major boxing events covered by their team. The partnership aims not only to enhance brand visibility but also to foster cultural exchange between the Kingdom's vibrant community and international audiences passionate about boxing. By bringing the world to the Kingdom, Saudia is committed to connecting fans more closely with the sport they love, creating unforgettable experiences that resonate with both local and global boxing enthusiasts. About Saudia: Saudia (Saudia Airlines) is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company has grown to become one of the Middle East's largest airlines. Saudia has invested significantly in upgrading its aircraft and currently operates one of the youngest fleets. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 28 domestic airports in Saudi Arabia. A member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO), Saudia has also been a member airline in SkyTeam, the second largest alliance, since 2012. Saudia was recently recognized as the World's Most Improved Airline 2024 by Skytrax, marking the third time it has received this accolade, alongside 14 other distinguished awards. Saudia has also been awarded the "World Class Airline 2024" for the third consecutive year at The APEX Official Airline Ratings™ awards. Additionally, also ranked top among global airlines for best on-time performance (OTP) according to a report by Cirium. For more information on Saudia, please visit
Zawya
17-04-2025
- Business
- Zawya
Saudia's brand value reaches $1.1bln with remarkable 34% growth
Jeddah: Saudia, the national flag carrier of Saudi Arabia, has achieved a significant milestone, reaching a brand value of $1.1 billion, a remarkable 34% increase from the previous year. This achievement underscores Saudia's commitment to innovation and excellence within the global aviation industry. Brand Finance, a leading independent brand valuation consultancy, has recognized this growth as part of its comprehensive annual report on airline brands globally for 2025. The assessment considers various factors including business performance, strategic initiatives, and audience perception to determine overall brand strength. Key achievements contributing to this success include Saudia Group's landmark deal with Airbus for 105 new aircraft enhancing fleet capabilities; the innovative BLVD Runway theme park that captured unprecedented engagement across the Kingdom; recognition by Skytrax as 'World's Most Improved Airline 2024'; consistent high On-Time Performance (OTP) rates; and other numerous awards for outstanding guest experience—all reinforcing Saudia's reputation for excellence. Khaled Tash, Chief Marketing Officer of Saudia Group said: "Achieving a brand value of $1 billion is a testament to our strategic initiatives and operational excellence, as well as the unwavering trust and loyalty of our guests. At Saudia, we are committed to pushing the boundaries of innovation in aviation, ensuring that every journey with us is a step towards excellence." Notably, Saudia first entered the Brand Finance Top50 global airline brand value ranking in 2021 with an initial valuation at $506 million. Since then, it has more than doubled its brand value over these four years and now holds position #32 in this prestigious ranking. About Saudia: Saudia (Saudia Airlines) is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company has grown to become one of the Middle East's largest airlines. Saudia has invested significantly in upgrading its aircraft and currently operates one of the youngest fleets. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 28 domestic airports in Saudi Arabia. A member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO), Saudia has also been a member airline in SkyTeam, the second largest alliance, since 2012. Saudia was recently recognized as the World's Most Improved Airline 2024 by Skytrax, marking the third time it has received this accolade, alongside 14 other distinguished awards. Saudia has also been awarded the "World Class Airline 2024" for the third consecutive year at The APEX Official Airline Ratings™ awards. Additionally, also ranked top among global airlines for best on-time performance (OTP) according to a report by Cirium. For more information on Saudia, please visit
Zawya
11-04-2025
- Business
- Zawya
Saudia achieves global leadership in on-time flight performance for March 2025
Jeddah: Saudia, the national flag carrier of Saudi Arabia, has achieved top ranking globally for on-time performance (OTP) in both departure and arrival times for March 2025. According to a report by Cirium, an independent aviation analytics company, Saudia achieved an impressive arrival OTP rate of 94.07% and a departure OTP rate of 94%, operating over 16,000 flights during this period. This remarkable achievement underscores Saudia's commitment to enhancing the travel experience by prioritizing time efficiency—a critical factor in guest satisfaction. H.E. Engr. Ibrahim Al-Omar, Director General of Saudia Group, stated: 'Maintaining operational efficiency is a cornerstone of Saudia's new strategic objectives. Our on-time performance reflects the cohesive efforts across all group companies, operating as an integrated aviation ecosystem. This alignment supports the remarkable advancements in the Kingdom's aviation sector under Saudi Vision 2030, enabling us to effectively manage and operate an average of over 540 flights daily by leveraging staff expertise and utilizing cutting-edge digital systems.' Looking ahead, Saudia plans to expand its fleet with an additional 118 aircraft over the coming years—augmenting its current fleet of 147 planes—to further enhance flight frequency and capacity. This expansion aligns with its strategy to recruit skilled national talents for aircraft operation and maintenance according to global aviation standards. About Saudia: Saudia (Saudia Airlines) is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company has grown to become one of the Middle East's largest airlines. Saudia has invested significantly in upgrading its aircraft and currently operates one of the youngest fleet, with 144 aircraft. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 28 domestic airports in Saudi Arabia. A member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO), Saudia has also been a member airline in SkyTeam, the second largest alliance, since 2012. Saudia was recently awarded the "World Class Airline 2025" for the fourth consecutive year at The APEX Official Airline Ratings™ awards. Saudia has also advanced 11 places in the Skytrax airlines ranking of the World Best Airlines 2023. The Airline also ranked top among global airlines for best on-time performance (OTP) according to a report by Cirium.
Zawya
02-04-2025
- Business
- Zawya
Saudia launches its seasonal flights from Jeddah to Vienna
Jeddah: Saudia, the national flag carrier of Saudi Arabia, has inaugurated its seasonal flight to Vienna, the capital of Austria, departing from Jeddah. This new route is part of Saudia's commitment to enhancing its presence in Europe and providing more options for guests while bringing the world to the Kingdom. The inaugural flight SV151 departed from King Abdulaziz International Airport at 10:00 AM and arrived at Vienna International Airport at 2:25 PM local time. The airline is dedicated to delivering exceptional travel experiences, streamlining procedures, and ensuring guests enjoy every aspect of their journey. The Jeddah-Vienna route will operate three flights weekly on Airbus A320 aircraft. This new destination is an addition to Saudia's network of over 100 destinations across four continents, supporting national efforts to grow tourism, entertainment, sports, and religious travel, including Hajj and Umrah. Further strengthening connectivity, Saudia will introduce flights from flights from King Khalid International Airport in Riyadh to Vienna starting June 2025. About Saudia: Saudia (Saudia Airlines) is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company has grown to become one of the Middle East's largest airlines. Saudia has invested significantly in upgrading its aircraft and currently operates one of the youngest fleet, with 144 aircraft. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 28 domestic airports in Saudi Arabia. A member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO), Saudia has also been a member airline in SkyTeam, the second largest alliance, since 2012. Saudia was recently awarded the "World Class Airline 2025" for the fourth consecutive year at The APEX Official Airline Ratings™ awards. Saudia has also advanced 11 places in the Skytrax airlines ranking of the World Best Airlines 2023. The Airline also ranked top among global airlines for best on-time performance (OTP) according to a report by Cirium. For more information on Saudia, please visit
