5 days ago
Scandi brand Nudient launches at Goodhood in UK with in-store installation
Scandinavian tech accessories brand Nudient has made its London retail debut at curated design, fashion, and lifestyle destination Goodhood Store in East London.
With it comes the unveiling of its latest luggage collection, featured within an in-store installation that transforms the line into 'sculptural masterpieces'.
Called 'The Art of Packing Art' the installation's designed in collaboration with creative Scandi studio Ray Atelier and draws inspiration 'from the utilitarian beauty of wooden art shipping crates - the kind used to transport priceless sculptures or delicate artefacts'.
Also echoing themes of 'arrival, protection, and artistic value', the suitcases are suspended in mid-air within custom-built crates, cradled by foam-lined wooden arms 'resembling the treatment reserved for high-value artwork in transit'.
So, in essence, the suitcase 'becomes the artwork', we're told.
Nudient CEO Pontus Krusing added: 'Launching at Goodhood is a milestone… because it places our brand in the heart of one of Europe's most respected design destinations. It's a space where aesthetics, culture, and intention meet -- which perfectly reflects our approach to travel and product design. This installation allows us to showcase our luggage in a way that highlights both its function and its design-driven soul.'
The new collection, meanwhile, includes carry-ons and check-in suitcases in four finishes (urban grey, linen beige, charcoal black and chalk white) priced £220-£290.
