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PGA Tour Venues Should Not Host Majors
PGA Tour Venues Should Not Host Majors

Yahoo

time16-05-2025

  • Business
  • Yahoo

PGA Tour Venues Should Not Host Majors

CHARLOTTE, N.C. - The PGA Tour touches most of the better golf courses in the United States, but it doesn't include the best. Shinnecock Hills, The Country Club, Merion and Oakmont are not such venues. To those courses' credit, they have not entertained hosting PGA Tour events. They are open for business for a U.S. Open or PGA Championship, and they are major venues only. Advertisement Yet, both the USGA and the PGA of America have utilized tour stops at Torrey Pines and this week at Quail Hollow to host their championships. Quail hosted the 2017 PGA Championship to much fanfare, with Justin Thomas winning his first major title. Before hosting its first major, Quail held 14 PGA Tour events. Most, if not all, of the players in the 2017 PGA Championship had played Quail before. Scottie Scheffler chips onto the green at the fifth hole during the second round of the PGA Championship golf tournament at Quail Hollow on May 16. Aaron Doster-Imagn Images The PGA of America's return to Quail Hollow in 2025 is more than just about the golf course; it's also about the revenue the course generates. Its financial largesse was clear from 2017, and from a business sense, its decision to return was easy. Advertisement 'I just want to touch on the business community here in Charlotte, they come out in droves here for major golf,' PGA of America CEO Derek Sprague said. 'We're seeing that here with our corporate sales have been off the charts here, which is excellent, and we're going to have fairways filled with fans out there just watching the big-time golf here.' All true, as Quail is a significant revenue generator for the PGA of America, but that does not mean that the product this week may not suffer. As the leaderboard took shape during Thursday's first round, the feel of a PGA Tour event compared with a major was evident. That PGA Tour sensation didn't go away even as Scottie Scheffler was making a move up the leaderboard, because for every notable on the leaderboard, there were three unknowns. Advertisement Of course, there are exceptions, such as Pebble Beach Golf Links. The PGA Tour plays at Pebble Beach in February, but the U.S. Open is played four months later in June on an entirely different golf course. This year's PGA Championship is played in the same month as the tour event. With minimal exceptions, the setup, including a slightly longer rough, is fundamentally a tour event setup. It's hard to ignore the financial benefits of playing in Charlotte, where the economic benefits are considerable, but with a major championship, the golf course is a significant factor. This week's winner will walk away with the trophy, but his win will be on a PGA Tour setup and not a major one. Related: Matt Fitzpatrick Finding Some Redemption at PGA Championship

An evening in the Valley with Jack Daniel's master distiller
An evening in the Valley with Jack Daniel's master distiller

Axios

time11-02-2025

  • Business
  • Axios

An evening in the Valley with Jack Daniel's master distiller

Whiskey aficionados in the Valley got a special treat last week with tasting events hosted by the master distiller from Jack Daniel's. State of play: Chris Fletcher, Jack Daniel's master distiller since 2020, gave drinkers a whiskey lesson at The Country Club at DC Ranch in Scottsdale and Magnum's Cigar Wine & Liquor. "I want people to understand the quality and the craftsmanship that goes into making our whiskey," Fletcher told Axios about the tasting events. Rakesh "Rocky" Patel, owner of Rocky Patel Premium Cigars, was on hand at Magnum's with cigars and a how-to lesson on pairing them with whiskies. Zoom in: Everyone knows the company's flagship Old No. 7 Tennessee whiskey, but Jack Daniel's has a lot of other offerings. Attendees got to taste JD's Single Barrel Barrel Proof Tennessee Whiskey, Single Barrel Barrel Proof Rye, Sinatra Select and a special twice-barreled rye that isn't available outside the Lynchburg, Tennessee distillery. Each tasting came with a cigar chosen for an ideal pairing. Best pours: The Distillery Series rye was incredible — creamy and smooth, without the spicy bite you'd normally expect. The barrel-proof rye is the Magnum's store pick, which I thought was particularly tasty. What's next: Fletcher said Jack Daniel's has some rye whiskey, "some barrels that we've been holding back and watching them," that Fletcher expects to be ready this summer that he's excited about.

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