03-04-2025
Marriott Partners With Beyonce For ‘The Cowboy Carter Tour'
Beyoncé accepts the Album of the Year for 'Cowboy Carter' with Blue Ivy Carter onstage during the 67th GRAMMY Awards.
Marriott announced it is the official hotel partner of 'The Cowboy Carter Tour,' which shares its name with that of Beyonce's Grammy-winning Album of the Year.
Variety has called the album the 'most talked-about album of the 21st century...a masterpiece of sophisticated vocal arranging.'
Hotels are increasingly interested in pairing stays with unique experiences, and this concert fits the bill with Marriott promising VIP access and tickets to Beyonce's upcoming high-energy tour.
Beyonce's tenth concert tour starts in Inglewood, California, on April 28, 2025, and wraps up in Paradise, Nevada, on July 26, 2025. It will include concerts in Chicago, East Rutherford (New York City), London, Saint-Denis (Paris, France), Houston, Landover (Washington, DC), and Atlanta.
According to promoter Live Nation, ticket sales for the genre-bending concert surpassed one million in less than a month, and two more venues were added to the itinerary.
'The Cowboy Carter Tour is more than a concert—it's a cultural moment, and we're thrilled to give our members and Beyoncé's fans exclusive access to be part of it,' says Peggy Roe, Executive Vice President and Chief Customer Officer at Marriott International, in a recent press release.
"This partnership goes beyond providing a place to stay - we have designed fun ways for Marriott Bonvoy's Beyoncé fans to immerse in shared experiences with friends and loved ones, and to enjoy more of The Cowboy Carter Tour - beyond the show,' she adds.
The partnership will include sweepstakes and on-property experiences tied to the tour:
**Visit the Marriott Bonvoy website for details and official rules, and to enter the sweepstakes.
**See details at Marriott Bonvoy Moments.
Of course, The Cowboy Carter Tour is expected to boost hotel sales in the concert cities. Marriott ran a similar promotion with the immensely successful Taylor Swift's Eras Tour.
