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THE COWBOY CHANNEL EXPANDS ORIGINAL PROGRAMMING SLATE WITH PREMIERES OF "LET'S FREAKIN' RODEO" AND "THE LUKE BRANQUINHO SHOW"
THE COWBOY CHANNEL EXPANDS ORIGINAL PROGRAMMING SLATE WITH PREMIERES OF "LET'S FREAKIN' RODEO" AND "THE LUKE BRANQUINHO SHOW"

Malaysian Reserve

time01-05-2025

  • Entertainment
  • Malaysian Reserve

THE COWBOY CHANNEL EXPANDS ORIGINAL PROGRAMMING SLATE WITH PREMIERES OF "LET'S FREAKIN' RODEO" AND "THE LUKE BRANQUINHO SHOW"

Let's Freakin' Rodeo, hosted by six-time NFR qualifier Ty Harris and filmmaker Cole Harris Debuts Thursday, May 1 with Heartfelt Tribute to Legendary Tie-Down Roper, Roy Cooper Five-time World Champion Steer Wrestler Luke Branquinho Debuts The Luke Branquinho Show Wednesday, May 7 FORT WORTH, Texas, May 1, 2025 /PRNewswire/ — The Cowboy Channel (TCC), the official network for Western sports and lifestyle entertainment, continues to expand its original programming lineup with the addition of two dynamic series: Let's Freakin' Rodeo, Presented by Boot Barn, and The Luke Branquinho Show. These launches build on the network's commitment to delivering 24/7 unfiltered, authentic content for Western sports fans. Let's Freakin' Rodeo, hosted by six-time NFR qualifier Ty Harris and filmmaker Cole Harris debuted in October 2024 and quickly became the fastest-growing podcast in Western sports. Now, the hit series is coming to television, airing weekly on The Cowboy Channel starting Thursday, May 1 at 7:00 p.m. ET. Known for its unfiltered, behind-the-scenes take on rodeo life, the show dives into the hot topics and raw conversations typically reserved for the backroads and trailers of the rodeo circuit. The premiere episode will open with a heartfelt tribute to eight-time World Champion Tie-Down Roper Roy Cooper, affectionately known as the 'Super Looper,' who passed away earlier this week. A true icon of the industry, Cooper's influence shaped generations of ropers and rodeo fans alike. This special segment honors his legacy and lasting impact on the Western world. Following the premiere episode, each one-hour broadcast on TCC will feature a condensed version of the full episode, with the complete podcast available on Spotify, Apple Podcasts, and YouTube. 'It's hard to put into words how surreal and meaningful it is to have Let's Freakin' Rodeo airing on The Cowboy Channel. It's truly a dream come true,' said Ty Harris. 'And given the unexpected and heartbreaking passing of Roy Cooper, it only felt right to dedicate our very first episode to him. We had the chance to sit down with Roy just a couple weeks ago, and it ended up being one of the most memorable conversations we've ever had. He wasn't just a legend in the arena. He was a mentor, a hero, and someone who shaped the industry for generations. This tribute is for the Super Looper.' Following close behind, The Luke Branquinho Show, hosted by five-time World Champion Steer Wrestler Luke Branquinho, who recently came out of retirement to compete at The American Rodeo in Arlington, Texas, will debut Wednesday, May 7, airing exclusively on The Cowboy Channel every Wednesday at 5:30 p.m. The series offers candid conversations with some of the biggest names in rodeo, ranching, sports, and beyond. Topics range from livestock and ranch life, injuries, family life, and the highs and lows of the Western lifestyle. Following the weekly episode, 28 newly licensed episodes and 40 episodes from Luke's extensive library will be made available across The Cowboy Channel, Cowboy Channel+, and the Cowboy Channel on FAST. 'I'm pumped The Cowboy Channel is picking up the show, it's gonna be a fun ride,' said Branquinho. 'Fans are gonna get a real look at the Western world, not just what happens in the arena, but all the good stuff that goes down behind the scenes too.' These new additions further strengthen The Cowboy Channel's growing original content lineup, following the recent success of series such as The Road to The American, covering weekly updates leading up to The American Rodeo, and The American Rodeo: Million Dollar Dreams, hosted by 20-time World Champion Jackie Crawford, exploring the remarkable stories behind Western sports' most prestigious event. 'As The Cowboy Channel continues to grow its portfolio of original and exclusive content, shows like Let's Freakin' Rodeo and The Luke Branquinho Show are perfect examples of the authenticity and energy that fans are craving,' said Ande Wall, SVP of Programming & Content at The Cowboy Channel. 'It's especially meaningful that Let's Freakin' Rodeo premieres with a tribute to Roy Cooper. His recent passing is a tremendous loss to the Western community, and we're honored to help celebrate his legacy through this platform.' About The Cowboy ChannelThe Cowboy Channel, recently acquired by Teton Ridge, is the official network of ProRodeo and the first 24-hour television network entirely dedicated to western sports and the western lifestyle. Headquartered in the historic Fort Worth Stockyards, The Cowboy Channel also features a wide variety of live coverage from major western events showcasing the world's toughest and most talented cowboys and cowgirls. The network reaches 42 million homes on cable/satellite systems on Altice, Charter Spectrum, DISH, DIRECTV®, AT&T U-Verse, Cox, Comcast, Mediacom, Verizon FIOS TV, and many other rural cable systems. The Cowboy Channel can also be streamed online via The Cowboy Channel Plus at DIRECTV NOW, Roku, iOS, Android, Firestick, Apple TV, and Sling TV's Heartland Extra package. Facebook: @CowboyChannel | X: @Cowboy_Channel | Instagram: @cowboychannel

Teton Ridge Appoints Ande Wall as Senior Vice President of Programming and Content
Teton Ridge Appoints Ande Wall as Senior Vice President of Programming and Content

Yahoo

time13-02-2025

  • Business
  • Yahoo

Teton Ridge Appoints Ande Wall as Senior Vice President of Programming and Content

Seasoned ESPN Leader to Oversee Sports Programming & Content Including The Cowboy Channel, Teton Ridge FAST Channel, Podcasts and more FORT WORTH, Texas, February 13, 2025--(BUSINESS WIRE)--Teton Ridge, a leading force in Western sports and entertainment, today announced the appointment of Ande Wall as Senior Vice President of Programming and Content. With more than two decades in sports production, storytelling, and talent development, Ande will lead Teton Ridge's sports programming and content strategy including oversight of the recently acquired platform The Cowboy Channel. Ande joins Teton Ridge following a distinguished career at ESPN, where she was most recently head of production at Longhorn Network (LHN), overseeing studio production, original programming, social media, and content development. She led a team of producers, editors, photographers, and on-air talent, driving the creation of award-winning programming across linear and digital platforms. In addition to managing production, Ande played a key role in talent recruitment and development, working with industry figures such as Sam Ponder (NFL Countdown), Emmanuel Acho (Uncomfortable Conversations with a Black Man), and Kaylee Hartung (Thursday Night NFL on Amazon Prime). "Ande is a dynamic leader with an incredible track record of creating compelling sports content that resonates with audiences," said Deirdre Lester, CEO of Teton Ridge. "Her expertise in live production, digital storytelling, and brand-building will be instrumental as we continue to expand our media footprint. With Ande at the helm of our sports content strategy, we are positioned to further elevate the storytelling of Western sports and culture, while also ensuring The Cowboy Channel remains the premier destination for fans." Her tenure at ESPN also included leadership roles contributing to flagship programs like SportsCenter, SportsNation, and Texas GameDay. She was instrumental in developing marketing campaigns for LHN's top shows, earning multiple Emmy and College Sports Media Awards. Ande began her career as a reporter and columnist, covering major sports teams, Big 12 athletics, and Texas high school football. "As a native Texan, I've seen firsthand the passion for Western sports," said Ande Wall, Senior Vice President of Programming and Content at Teton Ridge. "Fans are eager for more access to the athletes, stories and places that make this industry so special. Teton Ridge and The Cowboy Channel are creating new opportunities to deliver that content, and I'm thrilled to build on that momentum—expanding our reach and deepening the connection between the sport and its audience." This appointment builds on Teton Ridge's continued momentum in the sports and entertainment space. With the acquisition of The Cowboy Channel, the launch of the Teton Ridge FAST Channel, and an expanding slate of digital content—including podcasts and original programming—Teton Ridge is redefining the landscape of Western sports, entertainment, and culture. From live broadcasts to digital innovation, the company continues to set new industry standards and expand its influence. In addition to its sports-driven content initiatives, Teton Ridge Entertainment serves as the company's dedicated division for film, TV, and new media, led by Jillian Share. This division operates with a distinct focus, complementing the company's broader efforts in Western sports and live events. About Teton Ridge Teton Ridge, owned by TWG Global, is dedicated to expanding the reach and impact of Western sports and culture. TWG Global is co-chaired by Mark Walter and Thomas Tull, who launched Teton Ridge in 2019 with support from investors including Jim Breyer and the Lee Bass Family Office. TWG Global launched Teton Ridge in 2019 with support from investors including Jim Breyer and the Lee Bass Family Office.. Since its inception Teton Ridge has grown through strategic acquisitions and initiatives, including The American Rodeo Contender Series & Championship Weekend - live on FOX Sports, The American Performance Horseman, and the acclaimed docuseries Window to the West. Its portfolio also includes Better Barrel Races, C&I Magazine, The MauneyCast, and the Let's Freakin' Rodeo podcast. In 2024, Teton Ridge acquired The Cowboy Channel and Cowgirl Channel, cementing its leadership in Western sports media. Teton Ridge is also the parent company of Teton Ridge Entertainment, a film and television studio led by President Jillian Share that explores Americana stories and highlights the themes, ethos, and setting of the American West. View source version on Contacts Teton Ridge Media Contact:Deb Duffy / / 914-643-7117

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