13-05-2025
This viral makeup case is sending Aussie shoppers wild: ‘Just like Chanel's $4,800 vanity case'
Have you ever dreamed of owning Chanel's iconic Quilted Vanity Case but couldn't quite justify the eye-watering $4,800 price tag?
Well, you're not alone.
And now, thanks to a viral Amazon Australia find, you don't have to.
Meet The HOMEE by Estetika, the chic, award-winning cosmetic bag that's giving designer vibes at a much friendlier $199.
With its luxe quilted exterior, bold gold zipper, and plush black finish, this vegan makeup case is turning heads for all the right reasons.
Unlike its designer counterpart, it opens flat for full access, is easily collapsible for travel, and was designed with real women in mind.
Aussie mum Wanda Szychowska and her daughter co-founded Estetika after a failed Mother's Day shopping trip left them empty-handed and uninspired.
'We wanted something stylish, practical and gift-worthy,' Wanda says. 'So we made it ourselves, with help from my mum too.' Three generations of women, one game-changing idea.
That home-grown idea is now a global hit.
Estetika's The HOMEE was awarded Editor's Choice at the 2025 Beauty Shortlist Awards across the UK, US and Australia.
It also took out Silver at the 2024 Clean and Conscious Awards and is now stocked by Nordstrom in the US.
Celebs are loving it too. Makeup artists, beauty influencers, and even Married At First Sight stars Lauren Dunn and Tahnee Cook have been spotted raving about the brand.
Estetika just dropped a bigger, bolder version called The BIGEE, and it's just as gorgeous.
Designed with the same signature quilted finish and wipe-clean exterior, The BIGEE blends high fashion with high function.
It's 12'x9'x6', so you can pack everything from foundations and palettes to perfume and hair tools without it ever feeling bulky or clunky.
Inside, you'll find clever compartments, elastic brush bands, and a structured base so it stands upright like a proper vanity case.
The padded handle and smooth silver zips add that luxe touch you'd expect from a designer brand, minus the designer price.
If you're still stuffing your serums and setting sprays into a canvas pouch from 2012, it might be time to upgrade.
