11-05-2025
The Harrods Hive returns to Dubai with a unique lens on luxury fashion
In a world where luxury is often measured by exclusivity and opulence, The Harrods Hive returns to Dubai with a more incisive question: What truly defines value in today's shifting landscape? Against the storied backdrop of Al Shindagha Museum, the third edition of this creative incubator brought together industry titans, disruptors, and thinkers and even students to dissect the forces reshaping the future of high-end fashion, beyond the glossy veneer.
Sustainability was, unsurprisingly, a recurring theme but not in the way one might expect. Here, it wasn't merely a buzzword tossed around for brand credibility. Instead, the conversation pivoted to craftsmanship as a form of community preservation, how luxury houses can (and must) uplift artisans, ensuring their traditions thrive rather than being tokenized. The conversations underscored that true sustainability isn't just about being 'green'; it's about creating ecosystems where makers are integral, not incidental.
The panel also featured Emirati trailblazers who are now defining what the country's homegrown fashion taste stands for, Alia Khafajy, Founder of OKTA, and Noora Shawqi, the visionary jeweler. The addition truly gave way for the hive's conversation to be relevant and rooted to UAE's fashion choices. Also giving insight into how these homegrown brands are in par with global luxury homes, it gave the audience a 360 degree vision into the country's fashion market and how it's evolving by the day. The Paradox of Gen Z Spending
Another striking revelation? The spending power of Gen Z now leads the luxury market but with a caveat. As Pauline Coquet, Partner at Bain & Company, noted, this generation's purchasing habits are fueled less by personal wealth and more by access—whether through familial support or digital-first payment models. The implication? Luxury brands must navigate a delicate balance: catering to a demographic that demands authenticity, ethical production, and storytelling, yet isn't fully accountable for the financial weight of their consumption. What does this mean for long-term brand loyalty? The answer remains fluid.
Miral Youssef, President of Kering MEA, offered a rare glimpse into how one of luxury's most influential conglomerates is recalibrating its approach. Beyond carbon neutrality pledges, she emphasized human-centric innovation and how heritage and modernity must coexist without compromise. It was a reminder that in an era of rapid digitization, the most enduring value lies in the hands of those who create.
As Michael Ward, Harrods' Managing Director, aptly summarized, 'Luxury is no longer just about what you buy—it's about what you believe in.' And in a city like Dubai, where the future is perpetually being written, The Harrods Hive proved that the next chapter of luxury won't be dictated by price tags alone—but by purpose, people, and the kind of progress that doesn't just look good, but does good.
The Harrods Hive Dubai 2025 wasn't just a symposium; it was a manifesto. One that challenged, provoked, and ultimately redefined what it means to be valuable in a world that's watching. – For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram
Images & Featured Image: Supplied
