Latest news with #TheObjective
Associated Press
01-04-2025
- Business
- Associated Press
The Objective Achieves a 400% ROI Thanks to the Opti Digital SaaS Platform
The Objective integrates Opti Digital's SaaS platform BARCELONA, ES / ACCESS Newswire / April 1, 2025 / Opti Digital, a leading premium advertising monetization platform, has formed a strategic partnership with The Objective, Spain's fastest-growing digital newspaper over the past two years. By integrating Opti Digital's advanced platform, The Objective has significantly optimized its programmatic strategy, achieving a remarkable 400% return on investment (ROI) with enhanced autonomy and Digital New Partnership The Objective & Opti Digital Founded in 2013, The Objective has become a benchmark in Spain's online news publishing landscape. As part of its growth strategy, the news outlet sought a comprehensive solution to enhance the monetization of its advertising inventory while ensuring full control, transparency, and flexibility in its management. To address this industry-wide need, Opti Digital launched its SaaS solution earlier this year (previously available only as a managed service), giving publishers greater control over their advertising inventory. This solution not only maximizes impression value but also enhances web performance by cutting ad load times in half. As a result, it improves user experience and SEO positioning, both crucial for attracting a highly qualified audience. The platform stands out by simplifying the management of both direct and programmatic campaigns. Combined with its real-time control panel, it optimizes performance and enables strategic decision-making, all without the need for advanced technical knowledge. This ease of use has led to a savings of six days of work per month in AdOps. Regarding the investment and the results achieved, Fernando Perales, Chief Revenue at The Objective, comments: 'We closed 2024 with a significant increase in audience (+26.5%), revenue (+32%), and social media (+58%). These figures solidify The Objective as one of the most attractive and relevant media outlets in the Spanish mass media landscape. Our strategy of diversifying revenue sources and focusing on high-quality journalism are the hallmarks of our newspaper. Without a doubt, a winning bet. Regarding the Open and Data business, we have strengthened and renewed agreements with our main partners. Working alongside Opti Digital has been crucial, and over time, it has demonstrated the value of partnerships with industry-leading companies.' On his part, Juan Antonio Muñoz-Gallego, Programmatic and Data Director at The Objective, highlights: 'I want to congratulate the Opti Digital team for their excellent work. With their platform, they have created a solution that offers complete control and transparency in programmatic management in an agile and flexible way. Few platforms provide such a high level of security and autonomy, making it an essential tool for any publisher.' The results have exceeded expectations, solidifying Opti Digital's platform as a highly profitable investment for The Objective. SOURCE: Opti Digital
Morocco World
29-03-2025
- Business
- Morocco World
Moroccan Diaspora Remittances Reached $1.85 Billion in February
Rabat – New data from the Moroccan Exchange Office show that the diaspora continues to considerably contribute to Morocco's economy through large remittances. The statistics outlining the performance as of February of this year show that the Moroccan diaspora sent back home MAD 17.86 billion ($1.85 billion). The number shows a slight decrease of 0.9% as remittances stood at MAD 18 billion during the same period last year. Remittances from the diaspora reached over $11.7 billion last year, representing an increase of 2.1% compared to 2023, where those money transfers accounted for over 8 % of the country's GDP. In 2024, the Migration and Development Brief from the World Bank showed Morocco maintaining its position as the second-largest remittance recipient in the MENA region. It further focused on how remittances to Morocco increased by 5.2% to $11.8 billion in 2023. The Moroccan diaspora residing abroad is estimated at over 5 million. Rance is reportedly the country with the largest community of Moroccans. Converging reports indicate that over one million Moroccans reside in the European country. Spain is also one of the countries with a considerable community of Moroccans. Recent data from the Bank of Spain, compiled by Spanish news outlet The Objective, suggests that remittances from Spain to Morocco nearly doubled over the past decade. This makes Morocco the second-largest recipient of money transfers from the European country. According to The Objective, remittances to Morocco reached €1.375 billion, representing 13.1% of total remittances from Spain and 0.09% of Spanish GDP. Tags: Moroccan Diaspora Remittances
Morocco World
17-03-2025
- Business
- Morocco World
Spanish Remittances to Morocco Double, Now Second Highest Recipient
Doha – Remittances from Spain to Morocco have nearly doubled over the past decade, positioning Morocco as the second-largest recipient of money transfers from the European country, according to recent data from the Bank of Spain analyzed by The Objective. In 2023, remittances to Morocco reached €1.375 billion, representing 13.1% of total remittances from Spain and 0.09% of Spanish GDP. This marks a staggering leap from ten years ago when transfers to Morocco accounted for only 7.4% of total remittances and 0.04% of Spain's GDP. The surge in remittances correlates with the growing Moroccan community in Spain, which has expanded by 200,000 people in just two years. Moroccans now constitute the largest foreign population in Spain, exceeding one million residents, according to the Spanish National Statistics Institute (INE). Colombia maintains its position as the primary destination for remittances from Spain, receiving 14.7% of total transfers, equivalent to €1.5 billion. The overall remittance outflow from Spain reached €10.7 billion in 2023, accounting for 0.7% of Spanish GDP, showing a 0.5 percentage point increase since the COVID-19 pandemic. The torrent of Spanish remittances propels Morocco's dominance in diaspora transfers. Morocco's Exchange Office reported that total remittances from the Moroccan diaspora worldwide reached MAD 117.7 billion ($11.7 billion) in 2024, marking a 2.1% increase from 2023. The country upholds its position as the second-largest recipient of remittances in the MENA region after Egypt. Additionally, Morocco's foreign direct investments improved significantly, reaching MAD 17.23 billion ($1.7 billion), a 55.4% increase from the previous year. This upward trend continues into 2025, with the Exchange Office reporting that remittances from Moroccans abroad reached MAD 9.45 billion ($950 million) in January alone, slightly higher than the MAD 9.4 billion recorded in the same period last year. The landscape of remittance flows has shifted significantly since 2013 when Ecuadorian, Bolivian, and Romanian residents in Spain transferred more money than Moroccans. Even as recently as pre-pandemic times in 2019, Ecuadorian residents were sending larger amounts. Other notable increases in remittance flows from Spain include Honduras, which has more than doubled its share to 4.9% of total transfers, reaching €520 million, and Pakistan, which has grown from 2% to 4.4% of total remittances. The Bank of Spain notes that while remittances have soared both globally and within Spain, reflecting migration patterns, Spain's remittance-to-GDP ratio historically remains below the international average, despite showing 'notable dynamism.' This growth in remittance flows has attracted new financial service providers. Digital platforms are emerging to facilitate these transfers, indicating an evolving financial landscape for international money transfers from Spain. Tags: Remittances to Morocco
Morocco World
04-03-2025
- Business
- Morocco World
Morocco Becomes Spain's Top Gas Customer, Surpasses France
Rabat – Morocco has surpassed France, becoming Spain's top natural gas customer, according to recent data compiled by the Corporation of Strategic Reserves of Petroleum Products (Cores). The statistics, picked up by The Objective, said Morocco received 9,703 gigawatt hours of natural gas through the Maghreb-Europe pipeline, which connects the two countries. The number surpasses the amount of gas France received from Spain in 2024, at 9,362 gigawatt hours. Morocco also surpassed Portugal, which received thousands of hours less of natural gas, only amounting to 4,056. The Objective said Spain 'barely' produces gas, but it has developed significant infrastructure for the products, including the Medgas and the Maghreb-Europe gas pipelines, in addition to six regasification plants. According to data from Attaqa, Morocco's gas imports witnessed a global increase of 3%, equivalent to 25 cubic meters on a yearly basis. The North African country imported 886 million cubic meters of gas in 2024, compared to 861 million cubic meters in 2023. In the first quarter of last year, Morocco imported 186 million cubic meters of gas, while in the second quarter gas imports reached 219 million cubic meters. Third quarter witnessed gas imports of 252 cubic meters, while in the fourth quarter, Morocco imported 229 million cubic meters. 'As shown in the numbers above, the third quarter recorded the highest level of Morocco's gas imports in 2024, aligning with seasonal demand trends, with an increase of 7 million cubic meters year-on-year,' Attaqa wrote. The only decline was recorded in the second quarter, dropping by 15 million cubic meters compared to 2023, when the North African country imported 234 million cubic meters of gas, the same statistics show. Last year, July and August were the months that witnessed the highest level of Morocco's gas imports. Despite this import activity, Morocco has pledged measures to be self-sufficient in terms of natural gas production. In February, CEO of Sound Energy Graham Lyon said undiscovered potential gas in eastern Morocco could exceed 20 trillion cubic feet. Earlier this year, British company Sound Energy announced a gas liquefaction facility at the Tendrara field in eastern Morocco. This means Morocco is poised to join the liquified natural gas production market for the first time in its history by the end of this year. The measure also seeks to reduce Morocco's reliance on gas imports, elevating the pressing need to rely locally on electricity and phosphates, among other energy sources.
Morocco World
24-02-2025
- Politics
- Morocco World
Spanish Media: Trump May Recognize Ceuta, Melilla as Moroccan Territory
Doha – Spanish media outlets have intensified their coverage of what they perceive as 'growing threats' to Ceuta and Melilla, with several publications expressing alarm over potential shifts in the cities' status under Donald Trump's second US presidency. 'In the realm of security, there is concern that Trump could make an announcement about Ceuta and Melilla similar to what he did about Morocco's sovereignty over the Sahara,' El Español stated in its analysis published yesterday. 'In Melilla, we are watching expectantly for the repercussions of this alliance, even though relations between Spain and Morocco are currently good,' declared Amin Azmani from Somos Melilla, as quoted by El Español. The publication revealed that in Ceuta, Trump's rapport, specifically with the Alaouite monarchy, is viewed 'with distrust and some resentment.' El Español asserted that Trump's recent attacks on President Volodymyr Zelenskyy and his position on the Ukraine war 'make any scenario in international politics now plausible.' 'Politicians and institutions in the two Spanish autonomous cities are reluctant to speak publicly about this issue and prefer to focus on more immediate matters, such as the opening of commercial customs,' El Español disclosed, while pointing out that 'among military and security experts there is concern.' As US-Morocco ties bolster, Spain fears it's the outlier In this context, another Spanish outlet, The Objective, projected its take on an even starker warning in its Saturday analysis, titling its piece: 'Ukraine is alone against Russia and Spain will be alone against Morocco.' The opinion article championed a direct parallel between the two situations, elaborating that 'half of Europe is dismayed because Trump's USA has abandoned Ukraine.' The publication claimed that 'the only country that threatens to occupy Spanish territory is Morocco,' citing actions in Canary waters, the Perejil Island incident, and Spain's concession of its administrative authority in the Sahara. 'The lesson for Spain from Ukraine is this: if you trust your defense to external powers, the day will come when you see your protectors negotiating with your enemies,' The Objective cautioned. Yet another publication, Vozpópuli, in turn, unveiled a previously unknown historical precedent that has heightened these concerns. According to former Spanish Defense Minister Federico Trillo, during the 2002 Perejil Island crisis, 'the United States warned Morocco and called to offer us a negotiation, which involved giving them the Chafarinas Islands and Peñón de la Gomera.' El Español pointed out that bilateral relations between Morocco and the US have reached 'unprecedented levels,' quoting King Mohammed VI's words. The publication stressed that this relationship has flourished particularly since Trump's 2020 recognition of Morocco's sovereignty over the Sahara. Additionally, the Spanish media source noted Trump's apparent antipathy toward Spain's government from the start of his new term. El Español reported that after criticizing Spain's defense spending as 'low, very low,' Trump incorrectly included Spain among the BRICS countries, threatening them with '100% tariffs.' The publication added that Trump has also eliminated Spanish-language White House websites and social media. Washington embraces Rabat as Madrid watches helplessly Amid this perceived shift, the Spanish outlets also bring forward Morocco's growing military capabilities, with El Español reporting that Morocco's 2025 military budget exceeds €12 billion, representing a 7% increase from 2024. 'Morocco has become a major buyer of US weapons,' El Español stated, noting that 'in its particular arms race, it has been progressively increasing its budget.' The Iberian media also voiced concern over recent US-Morocco military cooperation. El Español reported that on February 10, US Joint Chiefs Chairman General CQ Brown and Moroccan Armed Forces Inspector General Mohammed Berrid reaffirmed their commitment to enhance security cooperation in the Maghreb and Sahel regions. Congressman Joe Wilson was quoted by El Español warning against the 'threat' posed by what he termed 'the Polisario terrorist militia' and its supporters to stability in West Africa. The publication noted that Morocco has long sought US designation of the Polisario Front as a terrorist organization. El Español further disclosed that Trump's administration has already demonstrated its priorities by excluding Spanish Prime Minister Pedro Sánchez from its first round of contacts, while Secretary of State Marco Rubio promptly called Moroccan Foreign Minister Nasser Bourita. 'Rabat immediately issued a statement highlighting the 'Moroccan-American strategic partnership,'' El Español noted. The publications repeatedly stressed that Ceuta and Melilla lack NATO protection, making them particularly vulnerable. 'In military circles, there is speculation about the possibility of a 'new Green March with Trump's support,'' El Español revealed, referencing the 50th anniversary of Morocco's recovery of its southern provinces. The Center for Higher National Defense Studies (CESEDEN), under Spain's Ministry of Defense, was quoted by El Español affirming that 'the US now prioritizes its relationship with Morocco over Spain as an 'important regional partner' in the Mediterranean.' These reports emerge as Morocco continues to strengthen its international position, with its autonomy plan for the Sahara gaining increasing support, including Spain's backing announced in 2022. El Español noted that one of Morocco's aspirations is for the United States to open a consulate in Dakhla, which would further affirm Moroccan sovereignty over the Sahara. Read also: Spanish Analyst: Morocco, Spain May Share Sovereignty over Ceuta and Melilla by 2030 Tags: Ceuta-MelillaDonald TrumpMorocco spain
