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Yahoo
05-05-2025
- Business
- Yahoo
Reba McEntire and Realtor.com® Bring the Laughs--and the Listings--in New Campaign
Inspired by real experiences, this new campaign with country music legend turns real estate woes into sitcom gold, making the home search feel a little less stressful – and a lot more fun AUSTIN, Texas, May 5, 2025 /PRNewswire/ -- Buying a home in America has never felt more emotionally fraught or economically complex, and that is why today, is launching a new campaign, "Nearly Home," which features beloved country music star and sitcom veteran Reba McEntire to offer something many homebuyers haven't felt in years: optimism. "With this campaign, our goal is to make home search feel more human, more hopeful and less overwhelming—especially for a generation of buyers who've been navigating a complex market," said Mickey Neuberger, chief marketing officer at "As the most trusted brand in real estate and the brand most trusted by real estate professionals, partnering with Reba McEntire was an easy choice. She's got the trust, the charm and the boots-on-the-ground wisdom to bring a genuine sense of reassurance, and a little humor, to our message. She helps us remind people that finding a home shouldn't feel impossible—it should feel like coming home." Reba McEntire, America's Queen of Country and sitcom legend, brings her one-of-a-kind warmth and comedic charm to 's series of sitcom-inspired ads which will be the biggest real estate campaign of the year. The campaign highlights the relatable ups and downs of the home buying and selling process, making it feel more accessible and less daunting. Drawing from real homebuyers' experiences, the ads offer digestible solutions to common problems, providing viewers with the tools they need to take the next step in their home search with confidence. "As I learned more about I saw how they have amazing tools for home buyers and sellers, are the most trusted site by real estate professionals and have over 500,000 new listings a month – and I was sold… pun intended!" says Reba McEntire. "A home brings a sense of comfort, relief and belonging that everyone deserves. This new campaign will help people become more positive, energized and hopeful about their home search. When it comes to something as important as your home, you want the best team on your side." The first episode of this campaign, called "The One without the Break-Up," highlights the very real drama that often comes along with buying a home. In this episode, a young couple is faced with common challenges experienced by home buyers that often test relationships. As they argue over their need for "more space," Reba enters with relatable real-talk to help uncomplicate the couple's search and home-buying process with In the end of the episode, Reba's tough-love charm and best-in-class tools like RealListings, RealCommute, RealChoice Selling, and RealView Maps turn real-world tension into real solutions, showing that the right help can make all the difference. Nearly Home campaign taps into the aspirations of home buyers at a time when homeownership remains a defining goal for many Americans. A 2024 survey revealed that 75% of Americans believe homeownership is an essential aspect of the American dream, and nearly two out of three Americans (64%) consider it one of their top life goals. This campaign will launch with a cross-channel push which is anticipated to reach 1-in-2 Americans. "Nearly Home" is largest brand investment in its nearly 30-year history—and a direct response to the anxiety, confusion and doubt that define today's housing market. This campaign will run across TV, digital and social and features a high-profile sponsorship of the 60th Academy of Country Music Awards streaming live on Prime Video on Thursday, May 8, where Reba McEntire will present the "ACM Single of the Year Award" and serve as this year's host. This campaign builds on the success of most recent campaign, which leaned into their status as the leading app real estate professionals rely on and showcases expert insights and best-in-class tools. The new campaign, "Nearly Home," was developed by GSD&M—selected for the project in January 2025—in collaboration with Talent Partnership Advisors, who secured Reba McEntire as the campaign's featured talent. For more information, visit About pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. MEDIA CONTACT:Mallory Micetich: press@ Formula: realtor@ View original content to download multimedia: SOURCE Sign in to access your portfolio
Forbes
05-05-2025
- Entertainment
- Forbes
Reba McEntire, ‘The Queen Of Country,' Partners With Realtor.com
Singer, actress and "The Voice" coach Reba McEntire has a new gig: spokesperson for Reba McEntire - so what hasn't the legendary singer and songwriter, sitcom lead, dramatic actress, The Voice coach, and Broadway star not done yet? Answer: help you find a home. And today the Happy's Place star is debuting in her new role: assisting Americans in their house search as the face of the "Nearly Home" advertising campaign. 'The way the presents homes to people who are looking for homes I think is a more personal touch. But, also, they added things that I have never seen before," said Reba McEntire. 'When you are looking for a home, you are either pressured into it or it's more of a leisurely type of thing. Either way, has great tools to help you find a great place." Per the logline: 'The campaign highlights the relatable ups and downs of the home buying and selling process, making it feel more accessible and less daunting. Drawing from real homebuyers' experiences, the ads offer digestible solutions to common problems, providing viewers with the tools they need to take the next step in their home search with confidence.' 'We've done quite a few of the ads and they're cute, they're funny, they're different. They're not like an 'I'm going to talk you into this' pitch.' The people in the ads are friendly, and we are trying to treat it like episodes of a sitcom. So, instead of a commercial, it's like here's the episode when Reba comes in and talks about so and so. These are more down to earth, with practical tips.' The first episode of this campaign, called 'The One without the Break-Up,' which premieres today, highlights the very real drama that often comes along with buying a home. So, where does Reba McEntire, the 'Queen of Country,' herself live? 'I have a farmhouse in Nashville and then I have a city house, and my farmhouse is really homey, knickknacks everywhere. When Mama passed, I brought in a lot of things from Oklahoma and out it in the farmhouse. The other house is used more for business and my career and professional life,' said Reba. 'But the farmhouse is the one that is near and dear to my heart. It was built in 1982 but the moldings, the architecture, the quality of the building and how it was made makes me feel very secure and safe. It has three back porches - an open porch, a screened-in porch, and an enclosed porch where you can see the whole hillside in the back. It keeps me so grounded to nature.' As for Happy's Place, will Bobbie (Reba) and Emmitt (Rex Linn) pursue a romantic relationship as alluded to in the first season finale? 'I think there will be some romantic tension, maybe not quite getting to where everybody wants us to get so soon. We want to keep that tension going. But the love interest between Bobbie and Emmitt…it seems so magical,' said Reba. 'We are so blessed to get to ride together to work and ride home together. It's the best job ever.' NBCUNIVERSAL EVENTS "NBCUniversal Summer Press Tour "Reception" — Pictured: (l-r) Rex Linn, Reba ... More McEntire, "Happy's Place" in Pasadena, Calif. on July 14, 2024 — (Photo by: Todd Williamson/NBCUniversal via Getty Images)
