Latest news with #TheOriginal
AsiaOne
19-05-2025
- Business
- AsiaOne
Back with a bang: Burgs ends 2-year hiatus with new standalone restaurant at Arab Street, Lifestyle News
Back in 2023, popular burger chain Burgs quietly shuttered all four of their outlets. But now, they're back with a bang. The halal gourmet burger specialist has opened a new restaurant at Arab Street in a two-storey shophouse that can seat 100 diners. It will be officially open to the public on Friday (May 23). This is their first standalone eatery, as previously, their other outlets were in food courts. I visited their new space to taste their revamped menu — here's a sneak peek at what to expect. Upgraded menu, familiar flavours While their menu has a new look, fans of their burgers will be happy to know that their classics are still available with improved recipes. Something new to look forward to are their brioche buns. Unlike their buns previously, these are made in-house every day from scratch with ingredients like Danish butter. For burgers, there are beef, fish and chicken patty options. All burgers can be upgraded to a meal for an additional $3.90. I tried The Original ($13) burger, which features a beef patty, signature sauce, American cheese and pickled green chilies wedged between homemade brioche buns. I absolutely loved it. The beef was extremely juicy without being too greasy and the creamy signature sauce gelled all the components together nicely. I was also really impressed by the brioche buns which were fragrant, albeit a little soggy from the generous amount of sauce. I had a taste of the Big Bird ($12) burger as well, where crispy fried chicken, iceberg lettuce and sauce are sandwiched between the brioche buns. The fried chicken was quite sizeable and very tender, and I loved how the sauce added a zesty, savoury touch. Other burgers to try are the Fish & Chips burger ($14), which features battered fish, iceberg lettuce, American cheese and smoked tartar sauce. There's also the Bae Con ($15) where crispy turkey bacon, a beef patty, American cheese and homemade barbecue come together in a mouthwatering combination. Diners can complete their meal with some sides and Burgs has options like the Burgs' Nuggies ($7 for six, $9.50 for nine, $18 for 20), fries ($4.50), Burgs' Sig Fries ($5.50) and Onion Rings ($4.90). The nuggets are not your typical ones as these look more like karaage (Japanese fried chicken). I later learnt that the nuggets are derived from real chicken chunks and come in two flavours — Original and Spicy Seaweed. These were delicious and I much prefer them to conventional nuggets because they tasted more wholesome. All sides can be paired with a range of sauces like Ranch, Spicy Nacho Cheese, Curry or Spicy Kicap Manis. My favourite was the Kicap Manis and I couldn't stop dunking everything in it! If you still have room for something sweet, there are desserts like the Banana and Peanut Butter Pie ($4) and Fresh Mango Sorbet ($5.90). I was very intrigued by the Banana and Peanut Butter Pie as the combination of the sweet mashed banana and salty, earthy peanut butter was a unique one. I didn't expect it to go well together but I was proven wrong. My only gripe was that the pastry holding it all together was a little greasy. To wash everything down, diners can get drinks like the refreshing Homemade Black Lemonade ($5.90), which was a good palate cleanser. Overall, I was pleasantly surprised by Burgs' comeback and it was enough to convince me to return for another visit. For their grand opening, Burgs' is having a one-day promotion where diners can enjoy a limited-time Chili Cheese Burger set with fries. The first 100 diners can also redeem a free Burgs tote bag. On May 28, the restaurant is also having a promotion for International Burger Day, where patrons can enjoy 50 per cent off their second burger with every order of a Burgs burger at full price. Address: 16 Bussorah Street, Singapore 199437 Opening hours: Sunday to Wednesday, 11am to 10pm Thursday to Saturday, 11am to 1am [[nid:717944]] melissateo@
Scotsman
16-05-2025
- Entertainment
- Scotsman
Top Father's Day drink picks every dad will love this year
For the avid whisky collector ABERFELDY 22-Year-Old Oloroso Sherry Cask Finish Single Malt Scotch Whisky Bottled to celebrate 25 years of Dewar's Aberfeldy Distillery's visitor centre, this is a luxurious dram with sweet orchard fruits, succulent pear, and caramelized apples taking centre stage. Delicate notes of vanilla and heather honey weave through the palate, while undertones of toasted oak and gentle clove provide a satisfying balance. The finish is exceptionally smooth, leaving a soft echo of honey and spice. For the dad with a sweet side Berry Bros. & Rudd Speyside Sherry Cask, 12-Year-Old Distilled in Speyside, a small region in the middle of Scotland famous for its whisky production. This full, deep, and brooding whisky has a wonderfully rich texture, each sip offering a well-balanced, heartwarming experience that captivates the senses. Aromas of sun-dried fruits meld with baking spices. The palate explores richness; layers of spiced fruit cake and honey toast and hints of brown sugar, orange & dark chocolate add complexity to the finish. For the proud Glaswegian Glasgow Distillery 1770 The Original Glasgow Distillery's inaugural expression, The Original is a fresh and fruity single malt that combines the finest concerto malted barley with the purest Scottish water from Loch Katrine. The Original is a true representation of the whisky produced at The Glasgow Distillery, showcasing the production philosophy and dedication to quality. For the dad who brings the party Cutty Sark Original The very first smooth & mellow whisky of the Cutty Sark family. With a lighter taste, lighter colour and a lighter, fresher personality, Cutty Sark is masterfully Blended from the finest single malts and top-quality grain whiskies to create a unique light and refreshing character. Born to mix, it is a versatile blend that is perfect for the dad who hosts BBQs, mixes a mean highball, and believes whisky should be fun, not fussy. For the dad with a social soul The Hearach From the Isle of Harris Distillery, opened in 2015 to create sustainable employment for their island community, every drop of this multi-award-winning whisky is made on the island by a team of local distillers, trained from scratch. This complex and utterly delicious whisky is made for the dad who values heritage, community, and the slower pace of island life. The Hearach offers an elegant and highly drinkable flavour profile, with notes of homemade apple sauce and wild machair flowers, and old-fashioned sweetness of candied ginger and honeycomb.
Daily Mail
05-05-2025
- Entertainment
- Daily Mail
Vita Coco brings Y2K vibes to NYC with nostalgic mall pop-up: New flavors, Limited-Too clothing, & more!
Get in losers, we're going shopping! It is no secret that the early 2000s are making a comeback in a big way, with Y2K style taking over the streets of New York. From Regina George to Elle Woods, there are many iconic 2000s characters that we still look to for inspiration, from what to wear to what to snack on — and we have a feeling they'd be obsessed with this insanely cute NYC pop-up we just found. Vita Coco Nostalgia Mall Pop-Up Grab your girls because we're heading to the mall! That's right, famous coconut water brand Via Coco is taking NYC sippers back in time this weekend with a one-of-a-kind nostalgic pop-up featuring their decadent treat drinks. Shoppers can explore the two-day creative pop-up with retro-style photo booths, Y2K accessories at Coco's Accessory Shop, and a collab with viral Y2K brand Limited Too! Make sure to reserve your FREE spot online ahead of the event. May 9-10 RSVP Iconic coconut water brand Vita Coco is coming to NYC with a one-of-a-kind pop-up called the ' Nostalgia Mall' for two days only, and they're bringing their delicious treats with them! Shoppers can indulge in the brand's newly launched Orange & Creme flavor while exploring exclusive activations from photo booths to food courts. The ' Nostalgia Mall ' will be open on May 9 and 10th from 12-6 p.m. on a first-come, first-serve basis, so hurry up and RSVP! Vita Coco is known for its hydrating, refreshing, and undeniably delicious coconut water drinks. From the brand's classic The Origina l flavor to its inclusive Original Barista coconut milk, they have users hooked with their straightforward formulas and mouth-watering results. Now, they are bringing sippers a whole new way to enjoy with their treats line that includes two flavors: Strawberries & Creme and Orange & Creme. These nostalgic milkshake-worthy flavors were designed to transport drinkers back to summer childhood days with bold, fruity vibes. Sippers can not get enough of the fun summery drinks, with one saying: ' The strawberries & Creme drink is DELECTABLE & TASTE LIKE SUMMER VACATION!' During the highly anticipated 'Nostalgia Mal l' pop-up, Vita Coco fans can stop by and be transported into the early 2000s with every sip and every activation. Not only will the Vita Coco treats flavors be available to sip, but fans can also visit the food court to fill up on milkshakes and soft pretzels! Plus, in the Y2K spirit, there will be a vintage-vibe photo booth, throwback-themed Vita Coco accessories, hair braiding, and ear piercings. Perhaps the most jaw-dropping aspect of the pop-up, however, is the exclusive Limited-Too collaboration merch that will be available while supplies last. If you are not familiar, Limited-Too, (or, as some of us know it, Justice) was an iconic clothing store for tween girls that was the talk of the town back in its heyday. The brand has recently relaunched and now is partnering up with Vita Coco to bring visitors to the pop-up exclusive co-branded tees in both tween and adult sizes. The designs are guaranteed to be out of your wildest Y2K dreams (think glittery flip phone graphics!) The 'Nostalgia Mall' will be open on May 9th & 10 in NYC so make sure to stop by with your girls for the ultimate throwback shopping spree! RSVP for free ahead of time on Eventbrite.
Hype Malaysia
26-04-2025
- Entertainment
- Hype Malaysia
Shangri-La KL Anniversary, Porsche Open House, adidas Originals Launch & More: Dope Events We Hit Up This Week!
Another week, another whirlwind of totally EXTRA events! We were here, there and everywhere! We were on the scene and vibing like a boss! Just check out our social diary for this past week (don't be jelly!): Malaysia Airlines Unveils New Livery & Services Flying just got more stylish, thanks to a flourish of Manchester United on Malaysia Airlines' flagship A330-300. The national carrier unveiled new livery which merges the Jalur Gemilang and ManU's colours, with dynamic red lines flowing from the Malaysian flag into the club's iconic red. The design symbolises harmony, strength, and unity between aviation and sports – two forces that inspire and connect people worldwide. Even legends Dimitar Berbatov, Nemanja Vidić, and Luís Nani graced the launch event with their presence. Malaysia Airlines also revealed that Brisbane is back on the menu, with direct flights to Queensland beginning 29th November this year. Be sure to snap up promo fare: from RM1,999 all-in return for Economy Class, and from RM8,999 all-in return for Business Class. Meanwhile, leisure and business travellers can enjoy greater frequency between Sydney and Melbourne, and the airlines' greater Asia-Pacific network, which include Auckland, Surabaya, Phuket and Trivandrum. Here's what went down at the launch event: Watch Hype's exclusive reel: Galaxy Tab S10 FE Series Launch We got a taste of new premium portable computing with the Galaxy Tab S10 FE and S10 FE+. With the largest screen yet in the FE lineup and slimmer bezels, the Plus variant delivers a more immersive experience for entertainment, study, and everyday tasks. Intended for mobility and performance, the new tablets combine sleek design with Awesome Intelligence, making it easier for users to stay productive and creative on the go. Productivity, seamless multitasking, and smooth gameplay and responsive performance become reality with the S10 FEs. Now over 4% lighter than its predecessor, and with a nice boost with the Exinos 1580 available with up-to 12GB + 256GB, the tablets are more portable and powerful than ever, ideal for use at home, school, or work. Get inspired, do more, and explore new possibilities through Galaxy. Watch Hype's exclusive reel: adidas Malaysia Presents 'The Original': Revealing The Next Chapter adidas Malaysia recently launched their 'The Original' campaign with a cool pop-up at The Gardens Mall. The Originals Lounge isn't just a store; it's a lively space celebrating music and local talent. The Originals Lounge event featured iconic sneakers like the Superstar II, Handball Spezial, and Samba OG – but also a highlight was the energy brought by Ismail Izzani and DOLLA, who brought the house down with their special performances. These artists are shaking up Malaysia's music scene with their unique sounds – perfectly capturing the bold spirit of adidas Originals. Watch what went down at the event: Watch Hype's exclusive reel: W Kuala Lumpur x Ivan Young Showcase We were at the scene of an epic collaboration between W Kuala Lumpur and renowned luxury designer Ivan Young, seamlessly blending high fashion with the city's most vibrant hospitality experience. As part of the partnership, Ivan Young's elegant and contemporary designs were showcased in a specially curated event at the EWOW Suite, W Kuala Lumpur's premium venue for unforgettable moments. The event offered guests and fashion enthusiasts a unique opportunity to witness the fusion of haute couture and lifestyle hospitality. In addition to the exclusive event, W Kuala Lumpur and Ivan Young proudly unveil the Ivan Young Suites, available from 1st May to 31st July 2025, offering a one-of-a-kind luxury experience that redefines the art of staying in style. Watch Hype's Exclusive Reel: ACOLAB Chainsaw Man Pop-Up Acolab is back — and this time, they are bringing all-new game zones! Sharpen your reflexes, channel your inner power, and stand a chance to win exclusive Acolab original design Chainsaw Man merchandise worth up to RM139! Malaysia's first-ever Chainsaw Man Pop-Up officially opened its doors on 19th April 2025, at Acolab, Pavilion Bukit Jalil — and it's already turning heads. Following the phenomenal success of previous Acolab Experiences, this Chainsaw Man extravaganza delivers all the fan-favourite elements: a uniquely-themed café bursting with culinary creations inspired by Denji and his crew, an official merchandise store overflowing with coveted collectibles, and meticulously-curated photo zones that transport you straight into the heart of the Public Safety Devil Hunters. Watch Hype's Exclusive Reel: 'Keluang Man' Press Conference Malaysia's most anticipated superhero action movie, 'Keluang Man,' is set to take over cinemas nationwide starting 29th May 2025! Produced by Astro Shaw, Keluang Man marks the inception of the Astro Shaw Cinematic Universe. The official trailer and poster were unveiled at the press conference held at the Aurum Theatre, The Exchange TRX. A range of creative collaborations have been planned to further amplify the excitement of Keluang Man's theatrical release, including: 'Wonda Kopi Kluang', 'Wonda-ful Keluang Man Burger' by MyBurgerLab, 'Keluang Man WONDA Fun Run', 'Keluang Man Premium Collection by Royal Selangor', 'Keluang Man x Fung Keong' and 'Keluang Man x Abstrax'! Watch Hype's exclusive reel: Celebrate Raya With Safi: Fun Tech, Dollhouse Gifts & Scholarships This Raya, Safi and Guardian are bringing the vibes with a roadshow that blends old-school charm and new-school tech, inspired by their 'Rumah Seri' festive film. Swing by to create your own AI-generated video on the Safi microsite – it's like Raya greetings, but smarter. You could also score one of the adorable Rumah Seri dollhouse PR kits, complete with mini Safi treats and major collector's item energy. But the real game-changer? The return of Biasiswa Siswi Safi, offering RM1 million in scholarships for young women chasing their academic dreams. Add celeb moments with Qasrina Karim and live tunes from Siti Nor Diana, and you've got a roadshow that's more than just skin deep – it's full-on Raya with heart. Watch Hype's exclusive reel: SLAM x EXISTS : Two Legends , One Stage , All T he Feels Don't miss out on 'Slam x Exists – Our Journey,' happening at Mega Star Arena KL on 26th July 2025. With iconic hits like 'Rindiani,' 'Gerimis Mengundang,' 'Julia,' and 'Jesnita,' this is your chance to relive the magic of 90s slow rock. Whether you're a long-time fan or just discovering these legends, it's time to grab your tickets before they're gone – some tiers are already sold out! Get ready for an unforgettable night of nostalgia, music, and epic singalongs. Secure your spot and be part of this unforgettable night of nostalgia and epic singalongs. Get your tickets at: ilassoTicket Watch Hype's exclusive reel: Shangri-La Kuala Lumpur 40th Anniversary Celebration Can you believe it's been 40 years since Shangri-La Kuala Lumpur first opened its doors in 1985? The iconic hotel has stood the test of time, welcoming guests from around the world, including some truly notable VIPs. We were recently invited to celebrate this remarkable milestone, where the hotel also unveiled its 40th Anniversary Gallery Wall, a visual tribute to its journey over the decades. The evening concluded with an exquisite six-course dinner at Shang Palace. Watch Hype's exclusive reel: Azarine Take Over – Kuala Lumpur Azarine Cosmetic, Indonesia's leading beauty brand, has officially made its debut in Malaysia with 'Azarine Take Over Kuala Lumpur' — a five-day activation taking place at the prestigious Piazza Starhill in Bukit Bintang. Running from 23rd to 27th April 2025, between 11am and 10pm, the event promises a range of exciting activities, exclusive beauty experiences, and special entertainment for all visitors. To ensure easy accessibility, Azarine Cosmetic has partnered with Watsons, and the brand will now be officially available in Watsons stores across Malaysia. For more updates, visit Azarine Malaysia's official Instagram @ and TikTok @azarinemalaysia. Watch Hype's exclusive reel: 3CE & Watsons Malaysia Bringing The Best Of K-Beauty To More Malaysians! The world's #1 Korean beauty brand is now even more easily accessible! 3CE by StyleNanda and Watsons Malaysia unveiled a new partnership, launching the brand into over 45 Watsons Malaysia stores nationwide! The launch event took place at the annual 'Watsons K-Beauty Festa 2025″ at Mid Valley Exhibition Centre. The event also featured a personal colour workshop and a makeup demonstration by celebrity makeup artist Shiyojoo. Guests also got to visit the 3CE booth for a feel of 3CE's iconic products, from the cult favourite Velvet Lip Tint to the innovative Blushlighter. Watch Hype's exclusive reel: Porsche Raya Open House Raya is a time for us to bond with our community, to reunite with family, and to establish new and long-lasting friendships. Though the holiday is almost over, Porsche recently gathered its trusted friends, family, co-workers and acquaintances to join the luxury brand in their Raya open house. Held in The Agam KL, the special event saw people from all walks of life gather to enjoy some delicious food and even tastier conversations. Watch Hype's exclusive reel:
New York Times
07-04-2025
- Entertainment
- New York Times
The lagom of it all: Masters contender Ludvig Åberg is a different kind of golf phenom
Ludvig Åberg is not here to golf. He's a few hundred yards from one of the most famous courses in the country, but he's hardly allowed to pick up a club yet. Not that he'd even want to. It's late October in Ponte Vedra Beach, Fla., and Åberg is sitting at what they've jokingly called the bridal suite, chugging electrolytes from a small vanity serving as his headquarters during two of the more foreign days of his life. He's at the end of a big Adidas media push at TPC Sawgrass. A vintage-inspired golf apparel line — 'The Original' — built around him, to debut just before the 2025 Masters. Photoshoots. Interviews. Going nonstop from 7 a.m. to dinnertime. This is all new to Åberg, a tall, charismatic 25-year-old rising star Swede with a warm smile, a chill disposition and an aversion to drawing attention to himself. He craves Chipotle and rejects flash automobiles. No fluff needed. But all of it is fine until the photographer asks him to act or to throw in a model face. That's when he internally recoils. Advertisement Åberg underwent meniscus surgery at the beginning of September. It was his first extended time off in nearly two years. Back then, he was a college senior. He had no idea he'd earn his PGA Tour card before he graduated, win on the DP World Tour and PGA Tour within the year, or play on a winning Ryder Cup team. Much less that he'd contend in his first majors and reach top-five in the world all before he got a break since that moment in time before it all changed. Think of your normal golf phenom. They're likely rushing to get back from injury. They're dying without a club in their hand. They were born and raised into a golf world where it became their entire life and personality. Think Tiger Woods on the range six months after a horrific car crash. Think most of the stars of this generation, nerding out over every detail in a golf swing, remembering each shot they've hit at each hole for the last 10 years. That is not Ludvig Åberg. No, his weeks off included time in New York seeing the sights. He returned to Florida and relaxed, watching Liverpool and cooking with his girlfriend, Olivia. He didn't miss the clubs for a second. 'Sometimes I feel like I have a little bit better balance off golf course life. I've had seven weeks off from a tournament and I feel fine. Sure, I miss it a lot, my fingers are itching. But I still feel good. Where some guys, they need to play tournaments. They need to be there because golf is their identity,' Åberg says. He loves golf, to be clear. He loves its history. Loves the work it takes to be excellent at it. Loves the way the work is never finished. But he wasn't built in a lab destined for this career. If he wasn't a golfer, he'd be completely happy doing something else. He does not remember the clubs he hit on certain holes or sit up at night, reminiscing over the painful misses. Advertisement Well, OK, he remembers one. 'A 5-iron,' he says with a laugh. 'I remember that!' He's referring to the club he used on No. 11 at Augusta National, trying to become the first rookie to win the Masters in 45 years. Standing comfortably in the fairway with a chance to elevate into a new stratosphere, just one shot back of the leader Scottie Scheffler, Åberg and caddie Joe Skovron agreed on a 5-iron starting out well right of the water and drawing over to the green. It was the right play. But he drew it just a tad too much, hitting the bank in front of the green and falling into the water. The eventual double bogey ultimately cost him the title. He grimaced, turned to Skovron and simply made a 'yikes' face. By the time he walked off the green four shots back, he was laughing. Laughing. At the biggest mistake of his career. It was charming. It is why people enjoy him. But, to the cynics, it could be twisted as a sign that Åberg isn't wired like the great competitors in sports. That, according to Skovron, would be a massive 'misconception.' Ludvig Åberg is not your usual golf phenom. It's why he might last longer than all the rest. Back at the Eslöv Golf Club, you could find an angry Ludvig Åberg, as shocking as that sounds today. He was 12, maybe 13. He wasn't serious about golf yet. It remained the furthest thing from a career path. His father, Johan, used to bribe a kindergarten-aged-Åberg with ice cream just to get him to hang out with him at the course in Skåne, the one with the Bråån river cutting through it. Åberg did not throw a tantrum or clubs. He got quiet. He pouted. So Johan packed up their bags and drove him home immediately. 'I didn't take the time out of my day to walk with you and you be grumpy,' Johan says. 'I don't care how you play. We're gonna have a good time, OK?' Advertisement In an era of specialized sports phenoms honing in their craft just after preschool and turning pro right after getting their driver's license, he represents a different kind of budding superstar. He refuses to intertwine his entire identity with the sport. He simultaneously wants to be one of the greats and wants to be normal. There's a Swedish term called 'lagom.' Law-gum. It roughly translates to 'just the right amount.' Not too much. Not too little. Some Swedish cultural writers suggest it's a large part of the country's identity. Balance. Understanding the big picture, not to overdo something because it might come back to bite you. Functionally it's applied on everything from avoiding abundance to the temperature of milk. The 2024 World Happiness Report listed Sweden as the fourth-happiest country in the world, just behind its neighbors Finland, Denmark and Iceland. Swedish author Lola Akinmade Åkerström told Forbes, 'a lagom mindset tries to remove stress within its control to always keep that scale balanced. Sustainable habits that can be maintained on a daily basis are the key to keeping that equilibrium.' Does this sound like Ludvig Åberg? 'He's not very social, but he's not very introverted. He's kind of lagom,' his coach Hans Larsson says. He didn't specialize in golf until far later than most athletes, playing soccer, floorball and other sports until just before high school. His inner circle jokes he'd still drop it all to play for Liverpool. He did enough to earn a spot at Filbornaskolan, a sports-specialized high school in Helsingborg, where he was classmates with Solheim Cup stars Maja Stark and Linn Grant. There, he connected with Larsson, who is still his coach. Until then, he just played for fun, never training or putting any real work in. He jokes that going to Filbornaskolan was the first time he practiced. Then he went to Texas Tech, where he slowly got better and better, winning every national award multiple times and leaving as the most pro-ready amateur the sport has seen since Jordan Spieth. 'I never had the must of becoming a professional golfer,' Åberg says. 'I always felt like, sure as hell I want to, but it's not like I need to. I felt like if it's not golf, it's something else. But obviously, I happen to play golf and I understood probably around high school that it's something I can do for a long time and for a living. But it was never, 'I have to go to college. I have to go to this school. I have to be here and then I have to go there.'' Advertisement Skovron first met Åberg on a FaceTime call as the latter walked through the airport. It was an arranged marriage to some extent. Åberg's management team wanted to find the perfect caddie — experienced, with the right temperament — to pair with its client, an uber-talented rookie learning how to be a pro. That team honed in on Skovron, Rickie Fowler's longtime friend and caddie, but by then working with another budding star, Tom Kim. On that FaceTime, Skovron saw what a clip of Åberg's beautiful swing couldn't tell you. 'It was the first time that I've ever been that, like — he's so calm,' Skovron says. 'And he's so much more mature than his age that it was like I didn't feel like I was talking to a 24-year-old. I felt like I was talking to a guy that had been out there.' From Day 1, Åberg leaned on Skovron. He trusts his reads. He trusts his course knowledge. As he prepared for his first Masters last April, each response to the challenge equated to some version of: 'I've got Joe.' While Skovron downplays his influence, crediting Åberg's ability to take that information and make it his own, it's a perfect pair so far. Ten top-10s in this first year together. A signature win this February at the Genesis Invitational. But go back to No. 11 at Augusta. A 5-iron in the water. That's the kind of moment that becomes scar tissue for so many. The one that could break you, let alone at your first major. That's why what everyone saw next was so important. Åberg laughing. 'There is no lack of killer mentality. He has all those things. He just has such good perspective and knows what he needs to do to succeed, that he knows how to make himself get back into that state he needs to succeed,' Skovron says. A year later, the caddie takes so much pride in talking about what happened next. Åberg went to the short par-three 12th. Horror stories are told about the men who went aggressively for the Sunday back right pin. Don't do it. Woods won the 2019 Masters because his contemporaries got aggressive and landed in the water, while Woods pounded the center of the green with a safe shot to par. There's nothing more dangerous than a young, pissed off golfer going to 12 trying to make up for a double bogey. Advertisement Åberg pounded the center of the green. A grown-up par. Then he birdied 13. And 14. He finished solo second place at the Masters, three shots ahead of third, in his first-ever major start. In his post-tournament interview, question after question came about the mistake on 11, about the crushing nature of coming so close. He laughed each question off. Guys, I just finished second at the Masters. When he was asked about that day in October, he immediately lit up because that was the rare week his family came to the United States from Sweden. That was so cool for him. So while others thought he might be sad, he ordered Chipotle catering to the house and had a fun, love-filled night with his family and friends. Guys, I just finished second at the Masters. But Åberg cares. He spends constant time on the range, fine-tuning details with Larsson. He goes over each round with a checklist and studies the good and bad with Skovron and the team. He enjoys going through data and statistics to understand where he's at, ensuring he fixes his issues but doesn't lose track of what's working. 'It switches on,' he says. 'When I go to the golf course and when I go into a tournament round, I want nothing else than to win or play good or beat the other guy. But then once you get off, 'OK, now we leave the briefcase at the golf course and we come home.'' There's an undeniable calmness about Åberg, and that can trick you into believing nothing is under the surface. 'To me, your competitiveness shows up in the work you put in and how you address it, the off weeks, the practice rounds and just doing all the little things that add up,' Skovron says. 'That's what shows me your competitive nature more than acting a certain way on the golf course.' So trailing by four with six holes to go at the Genesis Invitational in February, Åberg reminded everyone he has a little killer. He birdied 13-14-15 as leader Maverick McNealy lost one stroke. Then, tied on 18 with everything down to him, Åberg sunk the birdie putt to win the biggest event of his career. Finally, even if just for a moment, we saw him let loose with a shouting fist pump. 'It's almost addicting to walk down those last couple holes and just want to do it again,' Åberg says. After his rookie season ended, Åberg moved into the new house he bought in Ponte Vedra, making TPC Sawgrass his home course. He had one primary want in his housing search — his own gym in the garage. He's adjusting to this new level of adulthood, talking about fixing water heaters and talking to the pool guy. Simple has a negative connotation, but he is a simple person. He loves Chipotle for most meals. After his Genesis win, he and the team got In-N-Out burgers. 'A bit of tacos, a bit of ice cream and some Liverpool on the TV and he is happy,' Larsson jokes. Advertisement There was the time a 'supercar' was sent for Åberg. Everyone around him thought it was cool. He absolutely did not. Why couldn't they just send a normal car? 'He's not comfortable around things that are standing out too much or about luxury,' Larsson adds. Åberg is at an inflection point in his life, the one where a player expected to do things is suddenly doing them. He's already earned $20 million in tournaments, and that's before those endorsement deals with Adidas, Tumi and so on and so on. When he first turned pro, this guy playing like a top-20 golfer in the world was paying $400 a month to live in fellow professional Swedish golfer Vincent Norrman's guest room in Tallahassee, Fla. 'Vinny kicked me out,' Åberg says with a laugh. 'He got sick of me, probably.' It worked because that first year was go-go-go trying to adjust to tour life and raise his status. At one point, he and Norrman were both home in February and didn't run into each other at the house again until June. But Norrman, a Florida State golf alumnus, helped set him up at the FSU course and facilities where coach Trey Jones took Åberg in and told him to make himself at home. They saw a golfer who still treated himself like the unassuming college kid that he recently was, but one coming into stardom in real time. Jones asked him all the time what he could do to help, what he needed. Åberg responded, 'No, what can I do for you?' He practiced with the team, including the next big amateur phenom, Luke Clanton. He practiced with junior golfers, sometimes Jones' son. FSU has a no-autographs policy at the course to make sure pros feel comfortable there, but when a bunch of kids approached Åberg, He was happy to oblige. 'You would have thought he played for me for four years the way he interacted with my team, the way he interacted with members, the way he interacted with the coaching staff,' Jones says. Advertisement When he arrived in Tallahassee, he was a rookie with promise. By the time he left, he was getting stopped in Target. Life would no longer be normal. Now, Åberg goes to Augusta as one of the five or so best players in the world. He's considered by most to be the current best golfer without a major, and he's only played in four. It is simultaneously all in front of him, and it's all right here already. He was asked in October his goals for 2025, his first real season as a top star. Win a tournament: Check. Make the Ryder Cup team: Unofficially a check. After that, he doesn't think in those types of terms. He thinks about processes. 'I have a lot of acceptance for expectations,' he says. 'I understand there's always going to be a lot of expectations outside, from the inside, and I'm OK with that. I'm OK with a lot of people thinking I'm going to do this or that. I'm OK with myself thinking that way. But it doesn't change the way that I approach the game or my training or my practice. That's still going to be the same.' Whatever happens, it's unlikely he will carry it with him much after. He'll go through his checklist. He'll figure out what went well and what didn't. And then he'll go home and be fine. 'A golf career is so long,' he says, 'and there's so many golf shots to be hit, so many rounds to be played, that I think if you live and die by every shot, it's going to be tricky.' But there's one part he's leaving out. Not everybody's golf career lasts long. No, the tales of superstar youngsters burning out are becoming all too common. It's because Åberg doesn't live and die by every shot that his career might last. Because he does care. He just cares exactly the right amount. Lagom. (Illustration: Dan Goldfarb / The Athletic; Richard Heathcote / Getty Images)
