Latest news with #TheParentPresentation
Hindustan Times
a day ago
- Hindustan Times
Apple's ad showing students how to get parents to buy them Macs is gone after backlash and confusion
In a rare move, Apple has quietly hidden its new Mac ad that urged youngsters to buy Macs for their parents, drawing attention from both fans and critics. The campaign, called 'The Parent Presentation,' was launched as part of Apple's back-to-school push, targeting college-bound students and their families. The centrepiece was a video featuring comedian Martin Herlihy, who demonstrated how students could use a downloadable slideshow to convince their parents that a Mac is the right choice for university life. Apple's ad teaching students how to ask parents for Macs is gone, raising questions about what works in today's tech ads.(Unsplash) The ad was initially given a prominent spot at the top of Apple's College Students page and was uploaded to YouTube. The video showed students practicing their pitches, highlighting features of the MacBook Air such as its lightweight design and the benefits of macOS for students. The downloadable 'Parent Presentation' slideshow, available in PowerPoint, Keynote, and Google Slides formats, included 81 slides with a mix of humorous and practical reasons for choosing a Mac over a PC. However, within just a day, Apple marked the video as private on YouTube, making it inaccessible to viewers. The campaign was also quietly moved to the bottom of the College Students page, significantly reducing its visibility. No official explanation has been given for the removal, and Apple has not responded to media requests for comment. Why did the ad disappear? The ad's disappearance comes after a wave of mixed reactions on social media. Some viewers described the video as awkward or 'cringe,' with criticism focusing on its tone and approach toward the student audience. While the video is no longer available, the downloadable presentation remains accessible for students who want to use it as part of their back-to-school preparations. This is not the first time Apple has withdrawn an ad shortly after launch. In the past year, the company has removed several campaigns following negative feedback, including the 'Crush!' iPad Pro commercial and the 'Out of Office' spot. The quick removal of 'The Parent Presentation' highlights how quickly public response can force companies to take action. It appears that Apple doesn't want to lose its younger audiences. At the same time, this ordeal sheds light on how important it is for brands to be in sync with digital culture of the time and to find new ways to connect with new generations. The old tricks that worked 10 years ago may not work today, and Apple has no choice but to adjust in hopes of connecting with a broader audience.
Time of India
2 days ago
- Entertainment
- Time of India
Apple removes its fourth ad in about a year, this time in just one day
Apple has reportedly removed another one of its advertisements, this time pulling a nearly eight-minute-long ad titled 'The Parent Presentation' just one day after it was posted. The ad, which featured comedian Martin Herlihy advising students on how to persuade their parents to buy them a Mac, was posted on Friday (June 20) but vanished from YouTube and Apple's college student webpage by Saturday (June 21). As first reported by MacRumors (via The Verge), this marks the fourth ad the tech giant has taken down in just over a year. However, an accompanying 81-slide presentation template giving parents "45 undeniable reasons why a Mac is essential to college" remains available for download on the company's site. Apple had to remove Apple Intelligence, iPad Pro ads This incident follows several other high-profile ad removals. In March of this year, an iPhone 16 ad starring "The Last of Us" actor Bella Ramsey was taken down. That ad showcased AI-enhanced Siri features that are not available to the public. Apple was told to remove the ad because those features never made it to iPhones. Months later, a 10-minute ad called 'Out of Office OOO' was pulled following criticism from Thai citizens and lawmakers for its stereotypical portrayal of their country. Apple apologised for the ad that missed the mark. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Play Chess on Your PC, Free Play Classic Chess Install Now Undo Last May, Apple apologised for its 'Crush!' iPad Pro commercial after it sparked widespread backlash for showing creative tools being destroyed by a hydraulic press. Samsung made fun of the ad with a clip 'UnCrush,' which showed a woman navigating through the aftermath of the crushing, finding a guitar and using a Galaxy Tab S9 to view sheet music. Unlike the previous instances, the reason for the removal of 'The Parent Presentation' remains unclear. While some social media users called the ad 'cringe' and questioned its target audience, there has been no widespread controversy. AI Masterclass for Students. Upskill Young Ones Today!– Join Now
