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Vince opens European flagship on London's Marylebone High Street
Vince opens European flagship on London's Marylebone High Street

Fashion Network

time2 days ago

  • Business
  • Fashion Network

Vince opens European flagship on London's Marylebone High Street

Vince, the American 'quiet luxury' brand, has opened a European flagship with a debut on Marylebone High Street in central London. It's the 44th full-price store globally for the label and its second shop in London, its other store in the city is a 1,400 sq ft boutique on Chelsea's Draycott Avenue, which opened in 2019. But this new location is a much bigger 2,300 sq ft space across two floors and is in line with the label's newest store concept that only began rolling out across the US flagships from last year. The company said Vince's creative team worked with a host of UK-based vendors to populate the new store, collaborating on new pieces with Studio Vraco, and sourcing antique and vintage furniture and decorative accessories from dealers like The Peanut Vendor, Beton Brut and Studio 125. So what does the store contain? Womenswear dominates the ground floor, carrying the brand's widest product offering in the UK. But it's also home to the biggest menswear footprint the business has with the lower ground floor dedicated to the menswear collection. At the moment, the women's and men's Spring 2025 and Pre-fall 2025 collections are available there alongside the brand's footwear and home interiors categories. The store, at 87 Marylebone High Street, is open seven days a week. It's interesting that it chose Marylebone rather than any other of the key shopping districts in central London such as Knightsbridge/Chelsea, Mayfair, Carnaby or Covent Garden. Marylebone has a thriving mix of both premium and luxury names with a slightly more niche profile that some of those other areas. Stores on the high street include Frame, Rixo, Koibird, Ba&sh, Toast, Joseph, Fusac, and Luca Faloni.

Vince opens European flagship on London's Marylebone High Street
Vince opens European flagship on London's Marylebone High Street

Fashion Network

time2 days ago

  • Business
  • Fashion Network

Vince opens European flagship on London's Marylebone High Street

Vince, the American 'quiet luxury' brand, has opened a European flagship with a debut on Marylebone High Street in central London. It's the 44th full-price store globally for the label and its second shop in London, its other store in the city is a 1,400 sq ft boutique on Chelsea's Draycott Avenue, which opened in 2019. But this new location is a much bigger 2,300 sq ft space across two floors and is in line with the label's newest store concept that only began rolling out across the US flagships from last year. The company said Vince's creative team worked with a host of UK-based vendors to populate the new store, collaborating on new pieces with Studio Vraco, and sourcing antique and vintage furniture and decorative accessories from dealers like The Peanut Vendor, Beton Brut and Studio 125. So what does the store contain? Womenswear dominates the ground floor, carrying the brand's widest product offering in the UK. But it's also home to the biggest menswear footprint the business has with the lower ground floor dedicated to the menswear collection. At the moment, the women's and men's Spring 2025 and Pre-fall 2025 collections are available there alongside the brand's footwear and home interiors categories. The store, at 87 Marylebone High Street, is open seven days a week. It's interesting that it chose Marylebone rather than any other of the key shopping districts in central London such as Knightsbridge/Chelsea, Mayfair, Carnaby or Covent Garden. Marylebone has a thriving mix of both premium and luxury names with a slightly more niche profile that some of those other areas. Stores on the high street include Frame, Rixo, Koibird, Ba&sh, Toast, Joseph, Fusac, and Luca Faloni.

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