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Fayetteville's 40 Under 40 Class of 2025: Meet Amir Pierre
Amir Pierre, 34, of Fayetteville, is the founder of Amir Pierre & Co. and a youth mentor known as Coach P.
He was nominated for 40 Under 40 because 'Coach P has been a positive role model and leader within the Fayetteville community,' nominator Marissa Ortiz writes. 'Through his nonprofit work with The Power Circle and BeU Nonprofit & Company, he's inspired at-risk youth to discover their potential and develop into confident leaders. His dedication to mentorship, empowerment, and self-mastery makes him an outstanding candidate for this honor.'
Here's what else you should know about this member of Fayetteville's 40 Under 40 Class of 2025.
Amir Jr. & Ariana Noelle
I empower individuals through mentorship and personal development coaching, specializing in mindset transformation, emotional intelligence, and self-mastery.
Currently unaffiliated, but actively collaborating with community leaders, schools, and organizations to serve diverse audiences.
I wish more people understood how vital it is for young adults to have mentors who not only inspire but also equip them with real personal development tools. It's not just about motivation — it's about giving them the skills to navigate life with confidence, discipline, and purpose.
The best advice I ever received was that the power of life is all in the mind. Once you master your thoughts, you can master your life.'
Worst Advice:
'The worst advice I received was that hard work alone guarantees success. While hard work is essential, it's only part of the equation. True success also requires the right mindset, attitude, resilience, emotional intelligence, and strategic thinking.
One goal I've already achieved is discovering and walking in my purpose. Growing up, I always had a strong desire to learn, which led me to earn my bachelor's degree. But even after college, I didn't feel completely fulfilled. That's when I leaned into lifelong learning and began diving deep into personal development. Through that journey, I broke through many mental barriers and gained clarity about who I was and what I was called to do. After exploring various business ventures, I noticed a common gap — many young people were growing up without real leadership or guidance. Combining my passion for learning and teaching, I found purpose in mentoring and speaking to the next generation, equipping them with the tools they need to succeed in life.'
If I weren't in my current profession, I'd most likely be a football coach. I've always had a passion for leadership, strategy, and helping others grow — qualities that align perfectly with coaching. Football taught me discipline, teamwork, and resilience,
Five things I can't live without: my relationship with the Most High, exercise to keep my mind and body strong, a clear vision to guide my steps, purpose to fuel my drive, and books to keep me learning and growing.
Outside of work, I enrich myself by meditating daily, taking peaceful walks and hikes in nature, and spending quality time with my family — especially tapping into my inner child through laughter and connection.
If I'm being honest, Rick Ross's 'Hustlin' is the track that always gets me motivated. It instantly puts me in a mindset to push harder and keep grinding.
This article originally appeared on The Fayetteville Observer: Fayetteville 40 Under 40 2025: Amir Pierre of Amir Pierre & Co.
