Latest news with #ThePubverse
Zawya
12 hours ago
- Entertainment
- Zawya
RIMOWA debuts premium CTV campaign in UAE with ThePubverse and Spark Foundry
Dubai, UAE – RIMOWA has been engineering iconic travel companions to last a lifetime since 1898 and has launched its first premium Connected TV (CTV) campaign in the UAE, in partnership with Spark Foundry and ThePubverse by ArabyAds. The campaign debuts across LG's Home Screen environment, designed to reach high-net-worth individuals with high-impact Roadblocks and native display formats. This strategic media launch marks RIMOWA's entry into full-screen CTV storytelling in the region, a continuation of the brand's exploration into purposeful travel, personal evolution, and the pursuit of progress. The creative features global icons such as Lewis Hamilton, Jay Chou, and Rose, underscoring the brand's modern relevance and luxury edge. 'With RIMOWA, the goal wasn't just visibility, it was intention,' said Fred Rizkallah, Senior Director of Business Development at ThePubverse 'We worked closely with Spark Foundry to create a Connected TV experience that feels considered, not intrusive, one that reflects the quiet confidence of a brand built on quality and purpose. This campaign meets audiences where they are, but more importantly, in a way that respects how they think and live. Targeting parameters include viewers of luxury sports and travel content, heavy streamers, and owners of 60-inch+ LG TVs. The ad placements were curated to align with affluent audience segments using LG's ACR data, reaching users who opt into premium content experiences and ad-free services. This latest instalment reflects RIMOWA's ongoing commitment to craftsmanship, individuality, and the stories that emerge from movement. The campaign features a mix of LG CTV Roadblocks, owning the entire screen during peak exposure times, and native run-of-site placements that maintain sustained visibility in high-end digital environments. 'Connected TV gives us a rare opportunity to tell meaningful stories in the spaces where people are most relaxed and receptive,' said Rand El Ghoussaini, Media Manager at Spark Foundry. 'With RIMOWA and ThePubverse, we created an experience that mirrors the brand's essence: thoughtful, refined, and built to resonate with today's luxury-minded audience. It's about reaching people not just where they are, but how they live. About RIMOWA RIMOWA is a global leader in premium luggage. Since 1898, it has placed quality and innovation at its core to create functional tools for a lifetime of movement. In the 1920s, RIMOWA introduced aviation-inspired aluminium into the manufacture of its suitcases, an idea that revolutionised the industry and resulted in their iconic grooved aluminium design. In 2000, it pioneered again with the debut of the first polycarbonate suitcase. In 2017, RIMOWA joined LVMH; three years later, it launched Never Still, a collection of bags for daily use that heralded its evolution into a cult mobility brand. In 2023, RIMOWA introduced an unconditional lifetime guarantee covering all suitcases purchased from July 25, 2022. Designed and engineered in Germany, RIMOWA combines a legacy of craftsmanship with the rigours of modern technology. About Spark Foundry Spark Foundry is a global media agency brand within Publicis Media, known for bringing heat to brands by blending the nimble spirit of a startup with the powerhouse capabilities of a global network. With a focus on delivering data-driven strategies, innovative media solutions, and measurable results, Spark Foundry partners with leading brands to drive business growth across digital, traditional, and emerging platforms. About ArabyAds ArabyAds is a global AdTech company that empowers e-commerce marketing. It offers multiple digital advertising platforms across different touchpoints of a brand's journey—from customer acquisition to retention and monetization. Headquartered in Dubai, ArabyAds was founded in 2013 to leverage innovation and deliver measurable results to its advertisers with data-led, transparency-first, omnichannel marketing. Entrepreneur Middle East recognized ArabyAds as 'The Best E-Commerce Marketing Platform 2021,' and MMA MENA named it 'Marketing Platform of the Year' in 2022, 2023, and 2024. More at Press Contact Media inquiries: pr@
Campaign ME
18-02-2025
- Business
- Campaign ME
ArabyAds appoints Ayman Haydar as CEO of ThePubverse and Group COO
ArabyAds announces the appointment of Ayman Haydar to a dual leadership role as the CEO of ThePubverse and Group Chief Commercial Officer (CCO) of ArabyAds. In these capacities, Ayman will drive the commercial strategy for ArabyAds while spearheading the growth and innovation of ThePubverse, the company's newly rebranded media business unit. Mohamed Khartabil, Co-Founder and Chief Business Development Officer of ArabyAds, commented, 'Ayman's wealth of experience in AdTech, along with his expertise in programmatic advertising and digital strategies, will be invaluable as we continue to grow The Pubverse.' Ayman Haydar role will be to support ArabyAds mission to expand its global footprint in digital advertising by ensuring seamless synergy between ThePubverse's media monetisation capabilities and ArabyAds' broader commercial vision. Khartabil continues, 'His leadership will not only enhance our publisher monetisation capabilities but will also drive the expansion of our solutions, creating even more opportunities for brands to engage with their audiences in innovative ways.' ThePubverse is ArabyAds' specialised business unit focusing on CTV monetisation, performance marketing (CPI, CPL), and mobile marketing, powered by its proprietary AdTech platform. ThePubverse is designed to empower publishers by maximising inventory value while delivering high-performance marketing solutions that enable advertisers to achieve measurable outcomes at scale. Commenting on his appointment, Ayman Haydar stated, 'I am honoured to take on this role at ArabyAds. The media landscape is evolving rapidly, and our focus will be on driving innovation, enhancing publisher monetisation, and delivering cutting-edge performance marketing solutions. I look forward to working with our exceptional team to elevate our presence and impact in the industry.'
