Latest news with #TheReformatoryLab
Yahoo
24-03-2025
- Business
- Yahoo
Arada introduces The Reformatory Lab concept to UAE
Arada has introduced Australian coffee concept, The Reformatory Lab, to the United Arab Emirates (UAE) as part of its expansion into consumer-facing brands. Founded by Colombian coffee farmer Simon Jaramillo, The Reformatory Lab first opened in Sydney, Australia's Surry Hills district. Known for its brewing methods, the outlet has opened at Arada's W Residences sales centre near the Dubai Harbour Yacht Club. Arada plans to open ten locations across Dubai, Sharjah and Abu Dhabi up to 2027 along with a central roastery in Dubai. Arada Group CEO Ahmed Alkhoshaibi stated: 'The Reformatory Lab answers the need for an elevated coffee experience here in the UAE and is designed to give our customers an experience that is always out of the ordinary. 'Building on the brand's success in Australia, our goal is to make The Reformatory Lab the go-to location for coffee lovers locally, adding new venues to all of the major cities of the UAE before expanding internationally.' The Reformatory Lab sources coffee from Brazil, Burundi, Colombia, Costa Rica, El Salvador, Ethiopia, India, Indonesia, Java, Kenya, Panama using five different processing methods. Its offerings include fruit-forward flavours such as blueberries and pineapple, along with notes of macadamia, mixed nuts and salted caramel. Customers can also find a daily selection of baked goods and snacks. The planned central roastery will enable The Reformatory Lab to create custom blends for businesses in the UAE and the wider region. Its arrival expands Arada's portfolio, which includes fitness brands Wellfit, FitnGlam, FITCODE, and The Platform Studios, as well as food and beverage concepts such as Boost Juice and Hungry Wolves, and food truck hub Zad. The Reformatory Lab general manager Simon Jaramillo added: 'With unexpected flavours, unique origins and an amazing atmosphere, The Reformatory Lab aims to revolutionise the coffee scene here in the UAE and show how – in a world of mediocrity – the simple pleasure of a stellar cup can direct everyone's day towards greatness.' "Arada introduces The Reformatory Lab concept to UAE" was originally created and published by Verdict Food Service, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
Arabian Business
21-03-2025
- Business
- Arabian Business
Arada brings Australia's cult coffee brand The Reformatory Lab to UAE, eyeing 10 outlets in 3 years
UAE-based multi-business group Arada is set to bring a caffeine revolution to the UAE through the launch of the popular Australian concept The Reformatory Lab. The move also marks the expansion of the master developer's portfolio of consumer-facing brands. The Reformatory Lab was founded by fourth-generation Colombian coffee farmer and comic book fan Simon Jaramillo, who made his dream to open the 'Bat Cave' of coffee shops come true in an old garage in Sydney, Australia. The Reformatory Lab opens in Dubai Coming to Dubai for the first time, The Reformatory Lab's launch outlet has now opened at Arada's W Residences sales centre in Dubai Harbour. Arada said it is currently working to identify further locations in Dubai, Sharjah and Abu Dhabi in the medium term, with the aim to open 10 outlets over the next three years, alongside a central roastery in Dubai. Ahmed Alkhoshaibi, Group CEO of Arada, said The Reformatory Lab answers the need for an elevated coffee experience in the UAE. 'Building on the brand's success in Australia, our goal is to make The Reformatory Lab the go-to location for coffee lovers locally, adding new venues to all of the major cities of the UAE before expanding internationally,' he said. Simon Jaramillo, General Manager of The Reformatory Lab, said with unexpected flavours, unique origins and an amazing atmosphere, The Reformatory Lab aims to revolutionise the coffee scene in the UAE. 'We will show how – in a world of mediocrity – the simple pleasure of a stellar cup can direct everyone's day towards greatness. 'We're determined to fight against subpar tastes and aromas, embracing the spirit of exceptional coffee and committing to our ongoing exploration into new flavours and experiences,' he said. Unique coffee flavours With coffees from Colombia, India, Indonesia, Costa Rica, Panama, Ethiopia, Kenya, Burundi, El Salvador, Java and Brazil, the popular Australian coffee brand's blends are highly graded and combine five different processes. The Reformatory Lab's expertise extends beyond coffee with customers able to look forward to a daily selection of baked treats and snacks, all made with the same precision and attention to detail typical of the finest dining restaurants. The addition of the central roastery will allow The Reformatory Lab to provide bespoke blends to businesses both in the UAE and regionally. The arrival of the Australian coffee brand adds to Arada's existing portfolio of complementary brands, which includes fast-growing fitness operators Wellfit, FitnGlam, FITCODE and The Platform Studios; healthy F&B concepts Boost Juice and Hungry Wolves, popular food truck destination Zad and many more.
Sharjah 24
20-03-2025
- Business
- Sharjah 24
Arada brews up new experience as ‘Reformatory Lab' lands in UAE
The Reformatory Lab was founded by fourth-generation Colombian coffee farmer and comic book fan Simon Jaramillo, who made his dream to open the 'Bat Cave' of coffee shops come true in an old garage in Sydney, Australia. The first Reformatory Lab in the Surry Hills district allowed local coffee fans to experience Simon's unparalleled brewing methods and enjoy the very best crop-to-cup coffee. Now coming to Dubai for the first time, The Reformatory Lab's launch outlet has now opened at Arada's W Residences at Dubai Harbour sales center, which is located close to the Dubai Harbour Yacht Club. Arada is currently working to identify further locations in Dubai, Sharjah and Abu Dhabi in the medium term, with the aim to open 10 outlets over the next three years, alongside a central roastery in Dubai. Ahmed Alkhoshaibi, Group CEO of Arada, said: ' The Reformatory Lab answers the need for an elevated coffee experience here in the UAE and is designed to give our customers an experience that is always out of the ordinary. Building on the brand's success in Australia, our goal is to make The Reformatory Lab the go-to location for coffee lovers locally, adding new venues to all of the major cities of the UAE before expanding internationally.' Simon Jaramillo, General Manager of The Reformatory Lab, said: ' With unexpected flavours, unique origins and an amazing atmosphere, The Reformatory Lab aims to revolutionise the coffee scene here in the UAE and show how – in a world of mediocrity – the simple pleasure of a stellar cup can direct everyone's day towards greatness. We're determined to fight against subpar tastes and aromas, embracing the spirit of exceptional coffee and committing to our ongoing exploration into new flavours and experiences.' With coffees from Colombia, India, Indonesia, Costa Rica, Panama, Ethiopia, Kenya, Burundi, El Salvador, Java and Brazil, The Reformatory Lab's blends are highly graded and combine five different processes. Customers might taste fruit flavours such as blueberries and pineapple, as well as delicate sweet notes of mixed nuts, macadamia, and salted caramel. The Reformatory Lab's expertise extends beyond coffee with customers able to look forward to a daily selection of baked treats and snacks, all made with the same precision and attention to detail typical of the finest dining restaurants. Furthermore, the addition of the central roastery will allow The Reformatory Lab to provide bespoke blends to businesses both in the UAE and regionally. The arrival of The Reformatory Lab adds to Arada's existing portfolio of complementary brands, which includes fast-growing fitness operators Wellfit, FitnGlam, FITCODE and The Platform Studios; healthy F&B concepts Boost Juice and Hungry Wolves, popular food truck destination Zad and many more.
