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The Sun
15 hours ago
- Entertainment
- The Sun
So Drama! Entertainment and FLY Entertainment Announce Strategic Partnership
SINGAPORE - Media OutReach Newswire - 25 June 2025 - So Drama! Entertainment (So Drama!) and FLY Entertainment (FLY) have entered a strategic partnership to elevate media and entertainment content and production. This partnership combines the creative strengths of both companies to develop compelling and locally resonant content—beginning with Kakee Originals. This proudly made-in-Singapore serialised video content is available on So Drama!'s newly rebranded entertainment and lifestyle app, Kakee. This creative collaboration is a bold commitment to homegrown storytelling. It features talents from FLY's esteemed artiste roster, with familiar faces such as Allan Wu, Carla Dunareanu, Edwin Goh, Irene Ang, Rachel Wan, Suhaimi Yusof, Chua Enlai, Patricia Mok and more. Audiences can catch them in series such as See You There, Then & Now, The Situation Report, and the upcoming The Office Survival Guide, set to launch later this year. This partnership extends beyond casting to include co-investment in content, brand collaborations, and talent development. FLY's contributions in top-tier talent, production support and customised training for So Drama!'s talent pool will enhance the quality and reach of So Drama!'s flagship productions, bringing compelling storytelling to wider audiences. With the FLY and So Drama! partnership, clients and sponsors can now leverage the strengths of both companies to create new business opportunities and better brand awareness through innovative media experiences. Melvin Kuek, Executive Director at So Drama!, added, 'We've been quietly cooking up this collaboration for a while now — and the timing couldn't be more perfect with the launch of the Kakee app! The chemistry between So Drama! and FLY promises fresh possibilities for talent, brands, and bold new content that can become a strong differentiation factor for Kakee as an entertainment plaform. We're absolutely buzzing to dive in together and serve up stories that will delight audiences and shake up the Singapore entertainment scene.' 'This partnership is more than just a content deal — it's a bold declaration. We're championing Singaporean stories and putting local talent exactly where it belongs: in the spotlight,' said Irene Ang, Founder & CEO of FLY Entertainment. 'We're proud to co-create with So Drama! from casting and production to talent development. It's time our creatives take centre stage.' FLY Entertainment has also teamed up with digital casting platform IAmCasting to discover and cast vibrant personalities and influencers for So Drama!'s Kakee Originals series. This collaboration reflects FLY's commitment to embracing digital innovation and shaping the future of talent discovery and next-gen storytelling. Get the free-to-download Kakee app on the App Store or Google Play: So Drama! Entertainment So Drama! Entertainment aims to deliver compelling content on air, on screen and on stage. As a proudly Singaporean media and entertainment company, it has five established brands – Kakee, 88.3JIA, POWER 98, Music & Drama Company, and PIONEER – into which it injects fun and creativity, always. For more information, please visit About Kakee Kakee is a homegrown entertainment app where users are rewarded for enjoying a wide range of content - from various 88.3JIA and POWER 98 curated music streams, to exclusive proudly-made-in-Singapore videos, mobile games and contests. As Your Rewards & Entertainment Buddy, the more users listen, watch and play, the more they stand to win. Get the free-to-download Kakee app now and follow @kakeesg on Facebook, Instagram, TikTok and YouTube for exciting rewards and experiences. About FLY Entertainment Founded in 1999 by Irene Ang, FLY Entertainment is Singapore's leading artiste management and entertainment agency. Representing a dynamic roster of top talents across film, television, theatre, digital media, and brand partnerships, FLY is known for discovering and nurturing some of Asia's most recognisable names in entertainment. Beyond talent management, FLY offers full-service capabilities in content production, creative direction, brand partnerships, and event management — making it a one-stop hub for innovative and impactful storytelling. Learn more at About IAmCasting IAmCasting is a digital casting platform designed to revolutionise the way talents are discovered, cast, and connected across Asia's entertainment industry. Built for casting directors, producers, agencies, and brands, IAmCasting provides direct access to a growing pool of diverse talents — from actors and models to content creators and emcees. IAmCasting simplifies the casting process while empowering talents to take control of their careers. Casting Reimagined. Explore more at
New Paper
5 days ago
- Entertainment
- New Paper
Listen, watch, win: So Drama! Entertainment's new Kakee app turns entertainment into prizes
Launched on June 6, Kakee, a rebrand of the CAMOKAKIS app, is So Drama! Entertainment's latest effort to modernise how Singaporeans engage with local media. Its name is a play on "kaki", local slang for close friends, and aims to be your all-in-one rewards and entertainment buddy. What sets Kakee apart is its rewards system. Users earn "Koins" for simply listening, watching or playing on the app. These Koins can be redeemed for prizes, entry into contests, or used to unlock exclusive events. The more time you spend on the app, the more you stand to win. Kakee brings together four features: live music streams, local video content, mobile games and a rewards hub. Radio listeners can now stream 24/7 music from POWER 98 and 88.3JIA, including new curated channels like POWER 98 Y2K and 88.3JIA K-Pop. From nostalgic classics to the latest trending hits, the app offers a genre for everyone. Beyond music, users can explore Kakee Originals - bite-sized, made-in-Singapore videos featuring lifestyle tips, local personalities, mental wellness advice, and candid street interviews. Highlights include The Situation Report, Mindful Minutes, and the SAF-themed Fall In. Casual gamers can look forward to light but challenging mobile games like Melody Match, while "lobangs", local slang for great deals, can be found in the app's rewards section. To promote the launch, So Drama! Entertainment will be hosting a public event at Plaza Singapura from June 26 to 29. Visitors can expect DJ appearances, live performances and a hands-on introduction to the app. A custom-built Kakee Konvoy truck will serve as a mobile stage, bringing live entertainment straight to the crowd. Kakee is available for free download on the Google Play Store and Apple App Store. The company has also announced that traditional FM broadcasts of POWER 98 and 88.3JIA will end in October, as it shifts to a fully digital, mobile-first model. So Drama! Entertainment, which also runs the Music & Drama Company and PIONEER magazine, said the app represents a bold step into a new era of digital engagement, one where local content is fun, rewarding, and always within reach.
